I was thumbing through a book that a new author had given me. From the title, I’d thought it would be about building inner strength, and I was interested in learning more. But as I scanned the pages, I felt like the author was shoveling piles of information at me—information about research studies, how the brain works from birth to adulthood, and a random review of another author’s work. The book didn’t deliver what the title promised. It was like the author had this bank of information that he needed to cough up, but he had no clue about what I wanted to learn. The book was about him, not me.
When you write your book, you’re writing for the reader, not yourself. So you’ve got to construct it from your readers’ perspective, not yours. Your job isn’t to push information on readers; it’s to offer them what they’re seeking. Your job is to deliver the reader to realize the purpose of the book. Your Purpose Statement is your compass, and it tells where you want to take your reader. BookMAP 2 works with your Purpose Statement to show how you’ll communicate the book’s purpose to your audience.
We’re all pilgrims on the same journey—but some pilgrims have better road maps.
BookMAP 2 Elements
Your second BookMAP will contain these elements:
What problems does the reader have? Think about why someone would purchase your book. Are they looking for ways to save money? Do they want to help their children? Are they seeking some type of fulfillment or satisfaction? Are they in the middle of a personal crisis? Are they floundering in business? What kind of problems do they have that can be solved by the solutions you present?
There’s a lot to explain when it comes to your solutions, which is where your expertise comes in. You may be tempted to gush forth everything you know at this point, and I don’t blame you. You know a lot and have some brilliant ideas to share. In fact, it’s been a world of work to get where you are now, and the lessons were hard-earned.
Your job, however, is to present your solutions in a way that readers can follow and apply them, which means you can’t tell them what to do. You have to show them how you solved a particular problem or helped someone else to solve it.
The way you’ll show readers your solutions is by first focusing on—and later writing about—the features and benefits of your solutions, as well as examples.
Features and Benefits
According to Google, the definition of the word feature is “a distinctive attribute or aspect of something.” That’s what you’re going to record on BookMAP 2—the attributes and aspects of your solutions to the problems you’ve identified.
On the other hand, we’re all driven by “what’s in it for me?” If you want your audience to put your solution into practice, you need to tell them why they should. Why is it good for them? What will they gain? In other words, what’s the benefit? So for each feature of your solution, you’ll tell readers its benefit.
It’s all well and good to share the features and benefits of your solution, but if you can’t make the concept come alive in readers’ minds, the point will be lost and you won’t accomplish your purpose. The next step is to seal your message with a story. The story is your example.
Our brains are wired to respond to stories. Other than personal experience, hearing stories is the easiest way for us to learn. For each of the features and benefits of the solution, you’ll tell a story that engages readers and causes them to remember the lesson. It’s the story that will convince your readers; it’s the story that will lock the principle in their minds so they can apply it to their lives; it’s the story that will live on when all your words have faded away.
If you or someone you know is ready to write your book and learn how to communicate your purpose using our BookMap 2, contact us today and we can help you take the next step!