You’ve been a professional and a business leader for quite some time and have learned a few things along the way, haven’t you? Your years of experience, education, ideas, and expertise are what other impassioned leaders need in order to gain the success that you’ve achieved. But do the people you serve know who you really are? I don’t mean whether they know that you’re their leader, but do they realize you’re human and no different from them when the veil is pulled back? The only way to establish a genuine connection is to be vulnerable.

As a nonfiction book coach and leader of The Book Professor, it wasn’t until I got real about my true self and who I really was that I began to attract an influx of clients. Because I’m vulnerable, it encourages them to do the same and is one reason they want to work with me.  Is it easy? No way! But it is necessary to the success of your business.

Vulnerability Establishes Trust

As Brené Brown teaches in her TEDx talk The Power Of Vulnerability, the gateway to intimacy is being vulnerable about your imperfections. If you try to sugarcoat your story, you miss out on the sense of connection with another human being that you can only attain when you’re letting someone see your warts and your big ugly tail. Every time you expose those imperfections—even because of—those imperfections, you gain trust (or as Brené calls it, you “put marbles in the jar”). Over time, the intimacy you feel with other people depends on how many marbles are in your jar. (Source)

What business leader doesn’t want to establish trust amongst its staff and the customers they serve? When trust is established with your subordinates and counterparts, success in all of your departments is guaranteed. People want to work for and with someone they trust, know, and can relate to. The beauty of vulnerability is its ability to establish a connection with people from all different walks of life. Everyone appreciates and can connect with the person that knows how to get real.

Just listen to business leader, author of The 7 Non-Negotiables of Winning and Forbes writer David K. Williams describe vulnerability in business:

Vulnerability is a natural condition of the work that we do—it isn’t a choice but a consequence. To declare oneself “not vulnerable” would be inauthentic and would leave a leader living in a perpetual state of denial and stress. So it’s better and more courageous for every leader to acknowledge the fact that vulnerability is there. (Source)

Wow! As a business leader, you don’t need added stress to your life. Let go of your pride and expose your vulnerability.

 Business leader drinking coffeeEstablish Yourself as an Expert and Showcase Your Vulnerability Through Writing

As a business leader with years of experience, you know deep down that you’re a true leader. Writing a book not only helps to establish yourself as an expert, but it’s another way to expose your vulnerable side.

Business leaders write a book for a number of reasons:

  1. You have something to share that will benefit others.
  2. You want to leave a legacy that will impact the future.
  3. You see others struggle and have learned how to overcome obstacles.
  4. You want to showcase your business and the path to success.
  5. You expose your vulnerability and become a real person to your audience

Listen to what our writer David. J.P. Fisher, author, business leader and entrepreneur had to say after he wrote his first book Networking in the 21st Century: Why Your Network Sucks and What to Do About It:

“Writing the first book was definitely a big hurdle, but I found that it was like running a marathon. Once you do one, you look back and want to do it again. I’ve published three shorter books in the ten months after publishing my first book, and there are more on the way. It’s definitely helped build my professional credibility and stature as an expert in my field.”

What do you have to lose? When will there ever be a better moment than now? It’s time to build your personal brand and establish yourself as an expert and show people who you really are.

If you’re a business leader that has always wanted to learn how to write a business book, reach out to us, and we can help you take the next step!