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Six Social Media Marketing Tips For First-Time Authors

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If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.

Rick Snyder is a contributor to the Money Crashers personal finance blog, writing about online publishing, social media, and small business.

If you’ve recently put the finishing touches on your first book, congratulations – it’s a rare accomplishment that not many people can claim. If you thought writing your book was hard, though, brace yourself for the next phase: marketing.

The tremendous changes to the publishing industry have been a double-edged sword: they offer greater opportunities for self-publishing and distribution, but they bring a lot more competition. No book ever sells itself, so you’re going to have to get creative if you want to boost your sales. One way to do it is through effective use of social media. So how do I use social media to promote my book?

Here are six quick social media marketing tips for first-time authors.

1. Create great content

You put in a lot of time and effort to ensure your book is of the highest possible quality, and you’ve got to match that quality and make your social media content stellar. Your audience wants distilled information presented clearly and directly. Since you are now an author, you can claim a degree of expertise in your chosen subject. Use that expertise to make every Facebook post, LinkedIn article, and tweet a high-quality and engaging experience. Provide tips and information your readers won’t find anywhere else, and do it in a concise fashion.

2. Investigate new media

Facebook and Twitter are among the top social media platforms, but that’s not to say you should focus on them to the exclusion of all else. Pinterest, Instagram, and Vine are all good options if you’ve got images or video related to your topic, and Tumblr and Google Plus are excellent content-based social media outlets to consider, as well. Don’t take them all on at once, though. Engage one at a time, with a clear strategy for each, and you can effectively increase your reach.

3. Respond to every comment

Always remember the “social” element of social media. Respond to each and every comment, whether positive or negative. Your goal is to develop a conversation and an ongoing relationship with your followers. Even if you’re simply expressing gratitude for someone taking the time to comment, you’re doing yourself, and your book, a big favor.

4. Connect with other authors

Be sure to connect with authors in the realm of your book’s topic or genre. Respond to some of their posts and start to develop a relationship. You can gain exposure this way, and you never know what a fellow author might be able to assist you with.

5. Track your results

You won’t know whether or not your efforts are successful if you don’t track your progress. Use Google Analytics, a free service, to analyze where your web traffic is coming from on at least a monthly basis. Based on those results, adjust your strategy. If Twitter simply isn’t working for you but StumbleUpon is, put more effort into the latter.

6. Offer an inside look to your book

Social media is an interactive format, meaning you should be trying to get your readers involved. Consider providing a link to your website from your social media accounts where a follower can download an inside look at your actual book – the first chapter, for example. It’s a great move that can ultimately improve your sales.

Social media marketing for writers is serious business, and there’s a good bit of work involved if you’re going to get it right. If you start to develop a solid audience and then make a misstep, you’ve just wasted valuable time and energy. Manage your schedule as best you can, giving you more time to devote to your social media marketing and improve your book sales today.


Twitter for Authors

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at

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Free Guide: Social and Digital Media Marketing For Authors

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DOWNLOADABLE-GUIDE-BOOK-MARKETING-DIGITAL-SOCIAL-MEDIA-AUTHORSThe hardest part about writing your book is making the decision to do it. The second hardest part for many is the self promotion required to sell that book. 

Marketing yourself can feel uncomfortable and inauthentic. You worry about how your work will be received, and how your promotion will be as well. However, marketing is something you’ll need to master – and something you absolutely can. 

For published and self-published authors alike, it’s imperative to start marketing well before your book is available – to build a recognizable brand and to build that suspense for your book. The marketing process starts around the same time you decide to endeavor to write your book.

Billy Coffey, Author of Snow Day, said “Whether fair or not, getting your story into the hands of the public now depends in large part upon your reach, and your reach depends in large part upon your savvy with blogs and social media. This can be a scary thing.” Indeed it can be terrifying for some, but I’m hoping to help make the process of marketing your book a bit easier for all of you.

This month, I’ve created a guide for all of my aspiring authors to help clarify where they’ll want to put their focus – to help them make sense of digital and social marketing.

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book marketing resources

6 marketing resources to help you sell more books

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book marketing resources

By Nancy Erickson, The Book Professor

The process of promoting your book starts well before you’ve published it. Building a network of interested and supportive followers is a process that should start while you’re writing your book, and it should continue as long as you want to sell your books. This is especially true if you are opting to self publish. Your friends, family, and colleagues will be a rallying point to keep you motivated as you go – and they will also be rooting for your success all along. They will celebrate as you launch your book, and their enthusiasm, likes, and shares on social media will help you to reach their friends and family as well.

This month, we’re going to focus on marketing your book – how to promote your book to realize stronger sales numbers. In today’s blog post, I’m going to introduce you to six experts who have created expert marketing resources in the form of websites, social media posts, and podcasts, who can help you begin to master digital marketing.

Social media made easy for authors.

Amy Porterfield produces a weekly Podcast, Online Marketing Made Easy, which is full of great information and easy-to-implement advice that can help you successfully market your book on Facebook. If you think Facebook ads are a waste of time and money, I guarantee, Amy can change your mind!

Before you completely write her off because you don’t think you have time for Podcasts, hear me out. I used to avoid Podcasts because I didn’t believe I had the time to sit down and listen to a full Podcast. Then I realized how much “dead time” I had throughout the day when I am in the car, getting ready in the morning, cooking, cleaning, etc. These are all perfect times for listening to a Podcast and getting some great information. I now listen to so many Podcasts in my car that I call in my “Auto University.”

Not only is Amy herself a wealth of information, she also uses her Podcast to introduce you to other online marketers and their Podcasts. All of these marketing gurus can teach you so much, all while you multitask in the car, in the kitchen, or anywhere you can tune into an episode.  

Here are a few of my favorite online marketing Podcasts:

Create online courses to supplement your book.

If you feel like you have valuable information to share, and want to take it a level beyond your business book, David Siteman Garland can help you develop an online course to complement or supplement your book. He offers a step-by-step proven system for creating, promoting, and then profiting from your own online course. His free video series: How to turn your ONLINE PLATFORM (blog, web show, Podcast, etc. (into REVENUE by creating your own ONLINE COURSE, can be found right here. Follow his advice and you’ll be turning a profit in no time.

Powerful mobile marketing expertise.

Anyone who has a smart phone of his or her own knows that mobile marketing is essential. Greg Hickman can help you incorporate mobile marketing strategies for your retail business and show you how to be successful with that marketing. He’s all about making use of his extensive network of marketing expert friends to help you dominate mobile. Greg’s web show gives you access to free, uncensored interviews with some of the world’s top experts and most successful mobile marketers. Listen in and take advantage of their experience, insight, and expert advice about how to help retailers and marketers completely dominate mobile marketing.

Managing your book marketing and promotions with help.

If you consider your book a business, the New Business Podcast is for you. This weekly show introduces you to top minds within the “new business” realm. You’ll hear discussions about everything from branding, strategy, business growth, and much more. Chris Ducker is known as “The VA Guy” (VA, as in Virtual Assistant) so when it comes to the world of outsourcing, he really knows his stuff.

Create a successful podcast to promote your book.

Ready to strike out on your own and create your very own Podcast? John Lee Dumas, the founder and host of EntrpreneurOnFire, can help. This award-winning Podcast covers the inspiring journeys of successful entrepreneurs, every day of the week. This Podcast generates over $250,000 a month in revenue, which in itself is a pretty solid argument for you taking the free 15-day course on Podcasting.

Up-to-the-minute social and digital marketing expertise.

If you are looking for a Social Media marketing guru Michael Stelzner is your guy. His on–demand talk radio show, Social Media Marketing Podcast is designed to help business owners and marketers figure out what works and what doesn’t when it comes to social media marketing.


author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.

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