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A Poorly Written Book Can Kill Your Credibility

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As soon as I left the podium at a networking event last fall, a beautifully dressed woman walked up to me with a book in her hand. She explained that she was a public speaker and had written the book to boost her credibility. Then she offered her book to me as a gift.

“Wow! Congratulations,” I said. “Writing a book is a lot of work. Not many people do that. Does it help you get more speaking engagements?”

Her beaming smile disappeared, and she replied, “Not really. I’d hoped it would, but it hasn’t caught on yet.”

“What do you mean?”

“I send it out with my speaking proposals, and I thought it would give me an advantage and result in new business. But so far, I haven’t seen any results.”

Later, I looked through her book. The problem was obvious. The cover was pitiful; it looked like something a child had designed. When I opened it up, things got worse. She’d used an overly large, fourteen-point font for the text, perhaps to make the book longer. The copyright page was not formatted properly, and the margins in the chapters weren’t fully justified.

And then I started reading. The woman might have been a great speaker, but she couldn’t write or punctuate a clear, concise sentence. That’s okay for a draft manuscript, but this was her published book. She obviously hadn’t hired a professional editor to polish her ideas into a marketable product. So it was no surprise that the book hadn’t built her credibility. It had, in fact, killed it.

 

“It takes a lot of effort to win back credibility after having lost it so heavily.”

—Giorgio Napolitano

 

Your Book Should Enhance Your Brand, Not Distract From It

Her story is not uncommon. A lot of people give me their books, and I see these same types of serious flaws all the time. Self-publishing has opened a door, and anyone can now write and publish a book—which is a very good thing. But self-publishing doesn’t mean do-it-yourself publishing. Publishing is an industry—a very old one—and the people who are successful hire professionals who know the conventions and can help them produce high-quality products.  

We’re talking about your reputation. Everything you put in your book is either going to enhance your reputation or detract from it.

You’ve probably spent quite a bit of time and energy in your business, you deliver excellent products or services, and you want that reputation of excellence to be evident in your book. Your book should be an extension of you, an enhancement of your brand. Accept nothing less.

If you want to establish yourself as an expert in your field, increase your credibility, and attract a following, you don’t want to write a book. You want to write a top-quality book. That requires you to follow all the writing, design, and publishing conventions—which is a lot to learn.

The good news is, you don’t have to learn all these conventions. You can work with professionals like me who are deep in the publishing industry. I can walk you through all the steps, from your initial idea to your finished product, and the result will be a professional product that stands shoulder-to-shoulder with the best on the market.

If you or someone you know is ready to take the next step in writing a high-impact nonfiction book, please contact us today!


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7 Important Sources of Book Reviews for Indie Authors 3

Getting Book Reviews

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When you’re looking for your next read, how do you shop? I don’t know about you, but I like to ask my friends for recommendations. They can’t all know my exacting tastes, but when I hear glowing reviews or repeated recommendations from several friends, I take note.

But if I don’t ask my friends, do you know what I look for before I buy a book? The reviews! Before I spend my money, I want to know what other people thought of it first. And if the book is available as an ebook, I will usually download the sample right away to see if the book is a good fit for me.

Future Importance of Book Reviews for Indie Authors

A recent article by the Huffington Post predicted that self published ebooks will achieve a 50% share of the book market by 2020, citing reasons such as the decline of brick and mortar stores and the increased publishing savvy of indie authors. However, with the meteoric rise of self publishing, we’ve seen as much poor writing in the marketplace as quality writing, and readers are seeking validation that a book is worth their time. Since there are no signs that this trend will change anytime soon, book reviews for indie authors are and will continue to be a critical and important cornerstone for your indie book marketing strategy.

How do you get the book reviews you need?

ebook reader book reviewer self publishing

Offer a generous number of ebooks to avid readers to increase the likelihood of getting your book reviewed..

Christine Nolfi, the author of Reviews Sell Books, recommends that you focus on getting 10 quality reviews for your book. Below, we’ve listed seven sources of reviews you should investigate first.

  • Friends & Family: One way to do that is to provide advance review copies (ARCs) to a list of trusted friends and family in your inner circle. If you’re publishing and promoting a second or third book, you likely have a short list in mind of people who have reviewed your other books. That is exactly where you should start. These people are going to be the most motivated and invested in your success. However, you should diversify your outreach to include others beyond your inner circle.

 

  • Bloggers: Regardless of the topic of your book, odds are that there are influential bloggers who have written about and have curated a following interested in the very same topic. One of my favorite sites for indie authors is Indie Review, which offers a frequently-updated list of book bloggers. At last count, this list contained 269 potential reviewers and even helps you to narrow down their areas of interest and book preferences so that you’ll be more likely to be a good match.

 

  • Book Review Guilds: Traditional publishers have long worked with vanity reviewers to get the reviews and quotes needed to promote the books they will launch. Indie versions of this method are also starting to arise.

 

  • Book Grabbr: For $25 per month, authors can get their books in front of interested readers who sign up to receive free books in exchange for their reviews. Click here to learn more about BookGrabbr.

 

  • LibraryThing Member Giveaway: Reach out early in your planning process and get your book in line for the LibraryThing Member Giveaway program, which allows you to offer a set number of books up to the LibraryThing members who are often active reviewers. While those who win your book are not obligated to review it, you’ll find this group of readers to be a rich opportunity. If you offer an ebook, give a generous number of copies, so you can increase the likelihood that you’ll see a return.

 

  • Social Media: Hopefully in advance of your launch, you’ve been curating a strong following on social media that spans beyond friends and family. Give away a few advance copies to your social connections —  the ones that you think are most likely to broadcast their take on your tome. Check out our social media book marketing services, which allows authors broader social reach. This will help you expand your social reach while making friends and allies in the literary community.

 

For more information on self-publishing success, writing tips and classes by The Book Professor, stay connected. Sign up to receive news, updates and more delivered to your inbox.


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Getting Published

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If you’ve written a book that can change lives, save lives, or transform society and you want to get published, keep reading to learn how!

Stonebrook Publishing is the publishing arm for The Book Professor authors, but we also publish other authors’ work. We offer a unique model in the world of hybrid publishing and strictly work with high-impact nonfiction material that will either save lives, change lives, or transform society. We are “publishing with a purpose.”  

You invest in our services, and when your book is published, all proceeds from book sales belong to you. In fact, the funds from sales are automatically deposited in your account each month. After you’re published, we collect nothing further from you for that project.  

Many self-publishing platforms publish anything and everything they can get their hands on, but that’s now how we work because we aren’t a self-publishing platform.
We are a small press dedicated to nonfiction. We carefully evaluate each submission against these criteria:

  1. Does the work have a message that can change lives, save lives, or transform society?
  2. Does the writing meet our standards of writing?  

When we receive your manuscript, we evaluate it to determine what kind of editing is needed. Or if your manuscript is market-ready, you’ll jump right into The Complete Publishing Package.  

Our signature offering is TheComplete Publishing Package, an all-inclusive service to publish your nonfiction book. The cost is $7,500 and it includes:

  • Original, professional cover design with a minimum of 4 options for you to choose from
  • Custom interior design and print layout for up to 100,000 words  
  • Proofreading of your final manuscript
  • e-Book file conversion and upload  to 127 e-retailers, including Kindle, Nook, iTunes, and Kobo
  • Traditional distribution through our distribution partner, Ingram Publisher Services
  • ISBN purchase and assignment
  • Obtaining your Library of Congress control number (LCCN)
  • Filing the book copyright in your name with the Library of Congress

When your book is finished and available for purchase, all proceeds from the sales go directly to you!. There are no royalties to share. You did all the work, and all the proceeds from sales go to you!

 

If you or someone you know is ready to publish their book, contact us today and we can help you take the next step!


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"You should write a book."

Has Anyone Ever Told You That You Should Write a Book?

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Has anyone ever told you that you should write a book?

I’ve met hundreds of people who have been through things, have learned things, have discovered things, and have developed things that could truly change the world—if only the world knew about them. But there’s a nagging voice in their heads that tells them that they’re average, that they don’t have anything to say, that nobody would care about their story, that it’s not a big deal. Just the opposite, however, is actually true.

How did that make you feel?

Maybe you’ve been told many times that you should write a book. How does that make you feel? Flattered? Annoyed? Scared? When I teach writing, I talk a lot about audience and how to connect with them, but the first step is to connect with yourself and be honest about the emotions you have about the prospect of writing a book. What are you feeling?

Do you want to write that book but don’t know how to get started?

How does that make you feel?

Have you ever had “write my book” on your mental to-do list? If so, that goal is probably jammed in there like this:

  1. Finish project at work
  2. Go to the kids’ ball game
  3. Make appointment with financial advisor
  4. Write my book!

Oh yes, let me just WRITE MY BOOK in between juggling my work schedule and a busy family life!

How do you feel when there’s such a huge item on your list that you know you won’t accomplish in one night or even one month — along with the smaller items that you will? Don’t set yourself up for failure! There’s a better way.

Did you start to write your book and get tangled up?

How did that make you feel?

Maybe you put pen to paper and started to write, but you got lost along the way. Perhaps you started with one idea, then drifted to another, and now nothing is organized or seems intelligent. Are you Frustrated? Aggravated? Defeated?

Now…

How do you WANT to feel?

The great news is that you CAN write your book in less than one year, and when you do that, you will feel emotions like accomplishment, completion, and triumph. And this is only the beginning!

Listen to my friend and client Helen G. and what she said about writing her first book: 

“I knew I wanted to write a book and had already begun. … In 2007 I met Lundy Bancroft at his St. Louis workshop, told him my childhood experience and he strongly encouraged me to write a book about it.

[Since I wrote my book] my life is still very busy …[but] the best part of what I have experienced is the positive effect it is having on my family who are very supportive~~and the many friends and colleagues who seem eager to read my book.

I have dreams of a long vacation, time for some R & R. After that, get started on my next book, to be followed by a third! … At 74 I hope to be able to keep up with my dreams.

Nancy has been wonderful to work with. She is a person of integrity and compassion. She is supportive, knowledgeable, and available.

The most difficult thing for me has been the fact that all of this is so new to me and I don’t always know the questions to ask. However, I’ve always felt that my questions were addressed with respect and understanding.

I now consider Nancy a dear friend whom I hope to continue working with. She deserves the very best. I could not have done this without her and the resources to which she directed me.”

Are you ready to start down the path that I have painstakingly and specifically built for you to follow to write your nonfiction book?


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Self-Publish Your E-Book

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An E-Book stands for electronic book, which is a digital version of your manuscript. E-books consist of text, images, or both. They can be read on most mobile devices; including smartphones, like the iPhone or Android; tablets, like an iPad or Surface; and eReaders, like a Kindle or Nook. All of these mobile devices can hold hundreds of titles at once. It’s like taking a library with you on the go (Source).

Whether you want to write an E-Book, small byte book or have already written a nonfiction novel and are worried about landing a book deal, you should really consider self-publishing. Times have changed, and signing on with a big publisher is no longer the only way to get your book into the hands (or onto the screens) of readers. Here’s why you should give self-publishing a chance for your next book:

1. One in three E-books sold on Amazon is self-published.

If you think readers will shy away from self-published books, think again. Sales show that readers are more and more interested in purchasing books from independent authors. If you can get a good fan base and work on a solid marketing campaign, your self-published book can absolutely compete with books published in the traditional manner.

2. Independent authors make up 25% of Amazon’s best E-book sellers list.

Not only are independent authors selling books, but they are also topping the charts. The books published by the “Big Five” publishers only represent 16% of the bestsellers. Self-publishing has allowed readers to discover new authors, and it’s clear that they are enjoying what they are reading. It just goes to show that if you can write a quality book and market it properly, you have a good chance of not only selling books, but also becoming a well-known author.

3. You are in control of your timeline.

If you go the traditional route, you will have to first spend several months searching for an agent, who will then spend even more time hunting down a publisher. Even if your book is accepted, the timeline for your book hitting the press could be 1-3 years, and remember, that’s if and only if you actually land a book deal. Not to mention the 15% you have to pay your agent for landing the deal.

If you self-publish, you can get your book out as soon as you are confident in your final draft. Obviously, it’s best to go through several edits and not begin the publishing process at 2am while you’re wired on your 4th cup of coffee. The point is that once your book is finished, you can publish it in a matter of months instead of years.

4. You set the price.

If you go the traditional route, your publisher will set the price for hardcover, paperback, and E-books, and you have no say in whatever price they choose. If you self-publish, you can set a price point that works for you. Smashword’s 2014 survey showed that E-books priced between $2.99 and $3.99 tend to sell best. If you think that seems low, keep in mind that you won’t have to turn over 85% of your profit to your publisher, like you would if you went the traditional route.

It’s free to publish through Amazon’s CreateSpace print on demand service, which allows you to print physical books only when they are needed. Print-on-Demand services also help you avoid excess inventory. Traditional publishing involves ordering press runs of books that could end up leaving you with a stack of books you have paid for but haven’t sold. Self-publishing through a POD service saves you money on inventory, as well as on the cost of shipping and storing the books.

5. You are in charge of marketing & sales.

Many authors believe that traditional publishers will go above and beyond to market their book, but that’s not true. The reality is, even if you go through a traditional publisher, you will most likely have to come to them with some sort of marketing plan, which they will then decide whether or not they want to implement. Not only will you be at the mercy of the publisher’s marketing tactics, you’ll also be tied to whatever budget they allot to you.

Self-publishing means you are completely in charge of your marketing. Even if you decide to hire a marketing consultant, you will have the final say on any marketing decision. No one believes in your book more than you do, so why not put your passion into your marketing strategy?

These days, readers are less concerned with who published a book and a lot more concerned about the quality of the writing. Self-publishing is an excellent option for any author that is ready to tell their story.

If you or someone you know is ready to tell their story, please contact us today and we can help you take the next step


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Which authors services are right for self-publishing authors? 1

Services Needed For Independent Authors

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The Independent Publishing market is strong and vibrant, and as a result, a whole slew of providers for author services have emerged, which can leave authors confused about where to turn to for help. And you do need help. You need to turn your manuscript into a polished, professional product and get it out of your hands and in the hands of readers.

In the traditional publishing model, it was all about the publisher. They not only controlled the process, but they controlled all aspects of the product. They chose the book title, the cover, controlled the editing, release dates, and the distribution channels. They also controlled the purse strings, and shared only a small return with you. And yet, if you wanted your book to be successful, you had to jump into the marketing and bear those expenses.

But independent publishing has changed all that. This process is no longer a ferris wheel-type structure where you, the author, are completely absent. There’s now a streamlined flow and YOU are at the center of everything. EVERYTHING! For reputable service providers, it’s all about YOU:  About helping you to be successful, about helping you produce a world-class product that you can market around the world.

Step One: Write

It starts with the writing. Many authors simply put their pen to paper and fly, but others, particularly if they are writing nonfiction like The Book Professor clients, need help to organize and express their message. They get help from a writing coach.

Step Two: Edit

Every big-name author has a phenomenal editor, and if you skip this step, you will certainly fail. Professionals don’t rely on their college student or their friend who majored in English to edit their book. They engage a professional book editor who knows how to sustain and shape a message over a couple hundred pages. For example, when you submit your nonfiction book manuscript to publishers like Stonebrook Publishing, we will carefully evaluate it to determine its editing needs. If we determine that the manuscript is market-ready, you’ll jump right into The Complete Publishing Package.

Step Three: Proofread

Don’t think that you or your editor can proofread your own material. You can’t. Your brain is amazing, and it will fill in missing words that you accidentally deleted. You’ll never even notice if you’ve made a mistake – that is, until you see it in print!

Step Four: Design

There are two parts to your book design: the cover and the interior. Hire a professional for both. This is non-negotiable. You must do it.

Step Five: Produce

You’ll have to decide what forms your book will take, and with the advent of print-on-demand services, you can produce physical books without making a costly up-front investment. The books are printed as they are sold, and if you want to change the content, you simply upload a new digital file. eBooks, of course, are an especially hot market for Indie authors, and you need a conversion partner like BookBaby who will do your book justice.

Step Six: Distribute

Your book must be available for readers to buy, and you’ll want them to be available through every possible channel.

Step Seven: Market

Marketing your book feel overwhelming, but the easiest first step is to develop your author platform and social media reach.

CHOOSE WISELY

Some service providers take advantage of authors. They over-promise and under-deliver, and have been known to produce substandard results. You don’t need that.

What goes on inside that Bookflow makes all the difference. When those of us who serve authors as reputable providers give and help and share and serve you, it changes the game. We know the Bookflow from beginning to end and perform our part without cutting corners to get ahead, without rushing through and making mistakes, without over-promising, without over-charging, without missing deadlines. We are free to do our best, to offer best pricing, and to work together to establish a total project budget that a serious author can afford. That’s the abundance attitude. That’s good karma!

Interested in using one company for all your writing, editing, publishing and book repurposing needs? Contact us today and we can help you take the next step!


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What’s the best time to publish your book?

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This article originally appeared on BookBaby.com

Here’s a little-known fact for aspiring self-published authors: The holiday season is not the best time to publish for new, self-published authors.

Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part IV of our series addresses why NOW is the best time to publish.

Q: What’s the best time to publish your book?
A: Now!

Here’s a little-known fact for aspiring self-published authors: The holiday season is not the prime selling time for new, self-published authors.

Think about it: Established authors target holiday sales’ periods because it’s a safe, easy gift choice for a lot of folks. The same can’t be said for most self-published authors. These relatively unknown authors’ books need to stand out and attract the interest of potential readers. This kind of discovery and browsing usually doesn’t take place in the hectic holiday time frame. As a result, they’re often disappointed with holiday sales efforts.

So when is “prime time” for new authors to release their book? Just about any other time than the holidays, starting with the beginning of the year. People are going to have more time to spend reading during the cold winter months, and it’s a fact that book sales soar during January and February. Thousands of new eReaders and gift cards given during the holidays need content; there’s no reason why it can’t be your book!

Many authors think the enrtie first half of the year is a perfect time to launch and promote self-published books because of another major book-buying season that happens during that time. Do you know what the biggest selling season is for books? Fair warning: It’s probably not what you’re thinking.

Most people will say: Christmas. Sure, the holiday season is important for every retailer, including book merchants. But they would be wrong.

The summer time reading season is the top selling season for books. There are over $3.4 billion in sales over the long hot summer, according to industry sources, compared to about $2.9 billion spent for holiday gift giving.

But in reality, there’s really never a bad time to release a book. One idea may be for you to follow the patterns set by the book publishing trade. Traditional publishing houses have a rough calendar by genre for their release dates:

January–April

  • Romance
  • Self-help
  • Business
  • Cooking
  • Design

May–August

  • Adventure
  • Fantasy
  • Travel

September–November

  • Academic
  • Horror
  • Paranormal

December–January

  • Children
  • Cookery
  • Illustrated
  • Quiz and Novelty books

The bottom line is, don’t worry so much about “when” you publish. In fact, the worst thing self-published authors can do is not publish their book because of some perceived timing advantage. It is often said that self-publishing is a marathon and not a sprint, and authors shouldn’t worry so much about the placement of the starting line. Just publish it!

10 ways to make the most of your eCommerce book page

Selling direct to your readers will maximize your profits and readership.

Just like a realtor trying to attract house buyers, you need to consider the “curb appeal” of your direct-to-reader selling pages. Your efforts will be far easier than remodeling a bathroom or applying new paint. In fact, setting up a sales page can take just a few hours of work. It’s an investment in time that will surely pay off.

Here are many simple ways to boost your potential book sales.

1. Link to your sales page. Every time you mention your eBook or Print On Demand title online (in your email newsletter, on your website or blog, via social media), make sure you include your website address and a link to your sales page.

2. Tell your readers you’ll make more money. Be direct and tell your readers why it’s important to buy your books from your own pages. Don’t worry: your readers don’t mind learning this. In fact, when you share such details, readers will be even more engaged with your work. If people love your writing, they’ll want to help support you by purchasing your book from whatever outlet benefits you the most.

3. Same low prices! To support the above point, it’s also worth mentioning to your fans that they’ll pay the same price whether they buy your book from a store like Amazon or from your own page, so they might as well buy from the outlet that most benefits you.

4. Give your readers format options. If possible, you should offer your eBook in as many formats as you can. That includes print, eBook files (.mobi for Kindle, ePub for all other readers), or a simple PDF file.

5. Link to other retail sites. If someone already has an account with Amazon, they may prefer to just buy your book from there instead of going through a brand-new check-out process. If that’s the case, you don’t want your page to be a dead end.

6. Make sure your book cover is a sales magnet. Your site should feature an oversized image of your book cover. Of course, if your book cover is going to be big, it had better be great. Otherwise your visitors will assume that the writing matches the poor quality of the cover design.

7. Write a catchy book overview and description. Here’s your chance to grab a reader’s attention, but you only have a few sentences to win them over. Invest the time to make it persuasive so your readers are drawn in from the very first word! Feel free to pepper your book description with positive quotes from reviews if you have any.

8. Use your author biography to intrigue your readers. It’s time to tell the world about you! What is it about your own life experiences that will make your book worth reading?

9. Use accurate metadata to aid search. What’s metadata? It’s the basic information about your book that’s used in online searches. Your metadata will include things like genre, subgenre, ISBN, publication date, language, and page count. Make sure this data is accurate and you may just boost your traffic from people searching on Google.

10. Encourage your readers to use the social sharing function. Most selling pages will include simple social media icons for sharing. That makes it easy to show the page address on Twitter, Facebook, LinkedIn, Pinterest, and many more. Be sure to ask your fans to help you spread the word.

This post was excerpted and adapted from 5 Steps To Self Publishing: All the essential information you need to go from manuscript to marketplace. Download your free copy today.

 

Find your way to self-publishing success in just 5 easy steps with this 62-page book. Yours absolutely free.

 

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.


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BookBaby’s Independent Authors Conference 2017

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This article originally appeared on BookBaby.com

Writers, authors, newbies, and experts – BookBaby’s first-ever Independent Authors Conference is coming to historic Philadelphia November 3-5 at the elegant Sonesta Hotel in downtown Rittenhouse Square. You and hundreds of your peers will enjoy a weekend full of insightful keynotes, interactive workshops, networking opportunities, and personal discussions with self-publishing experts from around the country. Join us at the only conference dedicated to helping independent authors publish successfully.

Register today!

 

 

BookBaby Independent Authors Conference
November 3rd-5th, 2017
Sonesta Hotel, Philadelphia

Over 3 exciting days, 15 industry leaders will host over 20 workshops that address these and other questions about self-publishing and the current climate of the publishing industry:

  • How do I reach my ideal readers?
  • What’s missing from my book marketing plan?
  • Should I self-publish or shop my book to big publishers?
  • When’s the best time to publish my book?
  • What does it take to build my author brand?

BookBaby Announces Speakers For Independent Authors Conference
The BookBaby Independent Authors Conference is the only writing conference dedicated to helping independent authors publish successfully. From Friday, November 3rd to Sunday the 5th, writers and authors – beginners and veterans – will gather at the Sonesta Hotel in Philadelphia for a weekend full of workshops about learning and improving the skills independent writers need to succeed, including effective writing techniques and strengthening your book marketing and promotion tactics.

 

18 Uniquely Philadelphia Attractions: Your IAC Extracurricular Planner
Beside its being the birthplace of democracy, there’s lots to know about Philadelphia: the country’s first daily newspaper, The Philadelphia Packet and Daily Advertiser, started here in 1784; it’s home to America’s first zoo; and Philadelphia is also home to the first hospital and medical school in the US. And there’s a whole lot more: a thriving cultural scene, incredible restaurants, dozens of historic landmarks, and countless ways to enjoy yourself.

Independent Authors Conference: Sharpen your self-publishing skills! November 3rd-5th at the Sonesta Hotel in Philadelphia

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.


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self-publish

There has never been a better time to self-publish

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This article originally appeared on BookBaby.com

Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part I of our series addresses why this is a great time to self-publish and the importance of professional editing.

self-publish

“There’s never been a better time to self-publish than right now.”

It’s a statement I often repeat when speaking at writing conferences. The good news is that this message is being received loud and clear by thousands of aspiring writers around the world, just like you. They’ve completed the journey of taking their manuscript directly to the marketplace. From romance novels to religious books, from children’s titles to nonfiction, every author can succeed with a self-published book.

Why self-publish? There are lots of compelling reasons, but you only need four:

1. You can and will make more money. A lot more. Self-published eBooks can earn between 60% and 70% in royalties. Your printed books can earn you up to 50% in royalties when you sell direct-to-reader through BookBaby. Now, compare this with the 12% to 20% royalties earned by traditionally-published writers. You may ask, “Are self-published authors actually making money?” Yes. In fact according to recent reports from authorearnings.com, as a group, they are making MORE than traditionally-published writers.

Download your free copy today!

2. Self-publishing is fast. It takes weeks, not months or years. Your edited manuscript will be available on major online retailers like Amazon, Barnes & Noble, and the rest within a few weeks. Meanwhile, it can take 18 to 24 months for your finished manuscript to reach the marketplace at the end of the traditional publishing process. And that doesn’t even count the time-consuming task of finding both the agent and publisher who are willing to take you on as a new author. That alone could take months or even years!

3. You retain control of your book. No contracts or signing away your publishing rights. Self-published authors are the CEOs, making the call on every aspect of their books, from edits to cover design, book reviews to promo. And finally, one reason that may be obvious and yet still very important:

4. You’re guaranteed to be published. Self-publishing is a sure thing. You WILL be published if you go this route. For many that’s a dream in and of itself. For others it’s a start to a literary career. In today’s low-risk traditional publishing environment, it’s the longest of long shots for an unpublished, unknown new author to get that dream publishing deal.

And if you are holding out in hopes of finding an agent and a traditional publishing deal, let me give you one more reason why you should self-publish.

5. The very best way to be discovered by a traditional publisher is to succeed at self-publishing. Authors can make their best first impression on agents and publishers with quality books, a strong work ethic, and practiced promotional skills. I’ve seen hundreds of examples of self-published authors from either BookBaby or elsewhere being signed by huge international publishing houses.

Professional editing is a must for your book

Once you finish your manuscript, you’re not really finished. Here are five reasons why a professional editor will improve your book.

1. Editing can turn a good book into a great book. Like housework, editing goes unnoticed unless it’s not done. Professional editing is an indispensable part of a novel’s journey to publication. Editing can transform your writing, get readers talking, reach the ears of professional publishers, and catch the eye of movie producers. An editor will make sure that the reader remembers the dazzling plot and characterization – not the problems with grammar.

2. Editors give honest, objective feedback. Lots of authors ask friends and beta readers to take a look at their novel. Most people are flattered by the request and are happy to help. While any feedback is welcome and can help improve the manuscript, friends tend to give a lot of positive encouragement. They can gloss over some of the novel’s shortcomings to avoid causing offense. However, professional editors are experienced at giving criticism. They are systematic and thorough, covering not only familiar issues of grammar and punctuation, but also matters of style, pacing, dialogue, plot twists, and fact checking (to name but a few). Above all, the feedback they give is honest and objective. It takes teamwork to craft a polished and captivating novel that could become tomorrow’s bestseller. In short, authors need professional editors.

3. Editors work together with authors. It’s the editor’s job to be honest with the author when suggesting improvements (such as rewriting, restructuring, or cutting sections) while respecting the author’s message, meaning, tone, and style. Both the author and the editor have a shared interest in producing a work that gets – and keeps – the reader’s attention. What’s more, if an author so wishes, an editor with experience and knowledge of the book-selling market can also suggest ways to take the novel in a direction that might better attract the eye of a publisher or an agent.

4. An editor is a sounding board. Authors often pour their deepest feelings, and even their secrets, into their novels. For that reason, they are often cautious about who reads their early drafts. In such cases, authors can benefit from the impartial opinion of an editor. An editor takes a bird’s eye view of a novel, identifies the elements that work and those that don’t, and suggests the necessary changes. While editors often get to know authors well throughout the editing process, especially in the case of full, substantive editing, they are not concerned with your private life. They won’t be flattered or annoyed if they appear or not in the final version (although a credit is always nice).

5. Editing is a professional skill. It can be tempting to ask a friend to edit your book. Someone who is not an editor but who is good with language and is prepared to do the job for little or no cost.

The issue here is that you often get what you pay for. Editing is a profession like any other. It is their job to help the author produce a work that will keep the reader engaged and cause that magical, lasting effect the author has set out to achieve.

This post was excerpted and adapted from 5 Steps To Self Publishing: All the essential information you need to go from manuscript to marketplace. Download your free copy today.

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.


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book promotion promoting your book

Budget enough time and patience for your book promotion

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This article courtesy of BookBaby.

book promotion promoting your bookWhat are the most important elements of book promotion? Here’s my five-part answer!

It’s THE question. The one I’m always asked, whether I’m speaking at author conferences or doing webinars. It’s top of mind for all those would-be authors who are itching to give self publishing a try. Though phrased a little differently each time, it goes something like this:

What’s most important when it comes to book promotion?

My response is always the same – a five-part answer. The first four parts are, quite frankly, pretty predictable. The last one might come as a bit of a surprise.

Here are all of the must-haves:

  • You wrote your best book. Hopefully it’s a great book. But it’s your best effort and you can’t ask for anything more.
  • Your manuscript was edited by a professional. Not by your sister, the part-time English teacher. Your book deserves to be edited by a pro who has devoted her lifetime to the unique craft of book editing.
  • Your book cover is eye-catching and appropriate for you genre. It requires the talents of a graphic artist who specializes in book design. The fastest way to condemn a book to the bottom of the heap is to give it an amateur-looking cover.
  • Your book is being widely distributed. That means creating an eBook, print books and print-on-demand distribution. Maximum eyeballs, and that’s not just Amazon!

Like I said – it’s pretty much the standard stuff you read everywhere. And finally there’s this:

  • You’ve factored time into the equation. Publishing requires patience. Many of the mistakes a novice author makes revolve around time. Either they rush into the marketplace, or they give up too quickly.

Publishing experts like to say, “Publishing is a marathon and not a sprint.” I buy into that, but I like this better: “Good books don’t have an expiration date.” Authors need to realize that overnight sensations are rare. Patience and persistence are essential to a great book marketing plan for self-published authors.

Here are the five ways that you can put time on your side:

1. Publish when YOU are ready.
Of course that means taking the proper time to finish your best manuscript. But it also means you need to allow time for editing (3-6 weeks) and creating a great cover design (2-4 weeks). But there should be a limit to your patience when it comes to picking your publishing path.

First-time authors who want to be traditionally published  should expect 18 to 24 months to pass before their book is on the market. And that’s if they’re successful in finding both an agent and publisher – no sure thing. But if you choose to self publish, it takes only a fraction of that time, in some cases as few as six weeks. An easy choice, don’t you think?

2. Make pre-sales your priority.
A lot of authors miss out on the single most important marketing time period for their eBooks and print on demand books: Pre-sales periods on Amazon and Barnes &Noble. Pre-sales are when books are listed for sale in advance of the official release date. Customers can read sample teasers and place orders (and their credit cards aren’t charged until the release date!)

Pre-sales time frames have tons of benefits, but not all of them are apparent to first-time authors.

  • Collecting these pre-release sales can provide you a better chance of making the best seller lists on many retailers, including iBooks, B&N, and Kobo. (It does not influence Amazon charts).
  • Having a future release date means you can orchestrate the availability of your book, and use this launch date as a centerpiece of some marketing efforts.
  • Behind the scenes, pre-sales activity has a huge effect on your positioning on retailers such as Amazon. Their algorithms measure activity on your selling pages – the more page views, traffic, and sales during that period mean your eBook could come up higher in searches and other referral methods. With print on demand, Amazon will take a more aggressive inventory position based on strong customer activity.

3. Let me be the first to say it: Book Launch, Book Smaunch. It’s not all that.
This goes against a lot of popular book marketing thinking today. What’s the real value of a book launch? It really depends on who you are. If you are an established author with a built-in audience, a book launch can be a powerful selling starting point. But what about the typical self-published author searching for those alpha readers?

I understand that your book launches might be a nice personal milestone or accomplishment to commemorate that first book. Am I advising against having a book launch? Certainly not. But I advise you to put this opportunity to good use:

  • Use the opportunity to interact with your readers – even if only a few – as well as other authors. Get close to them – they can be a tremendous resource.
  • Measure each and every one of your marketing efforts surrounding the event. Try to learn what works and what doesn’t.
  • Don’t get stressed out if your launch doesn’t sell hundreds of books. I’ll tell you right now – it most likely won’t, but that doesn’t mean your book will fail. Don’t let this deter you from future efforts.

4. Take your time when marketing.
Lord knows there are no shortage of book marketing opportunities — getting reviews, going on “blog tours,” sending press releases, posting on all the social media platforms. And don’t forget spending time on Goodreads.

For most authors it can be completely overwhelming to do it all. So don’t. That’s my advice. Focus on one channel at a time. This month you can work on your Twitter campaign, follow the right people, add new followers. Then next month you can devote to Goodreads, and so on. If you buy into the concept of book publishing being a marathon, these short-term marketing targets are like the shorter legs of that long race.

5. When is it time to give up? Never!
A great, and very recent example of how persistence can pay off is the amazing story of The Rabbit Who Wants To Fall Asleep. Most folks have heard the story of the self-published book that suddenly shot up the New York Times Best Seller list in late August. Written by Swedish psychologist Carl-Johan Forssen Ehrlin, the book attracted the attention of all the major traditional publishers, resulting in a reported seven-figure contract for future titles.

And now for the rest of the story. Ehrlin originally published the book in 2013 (with BookBaby) as an eBook. He posted very modest sales from the launch all the way through 2014. This lack of early success didn’t slow his enthusiasm for the book, and he had it converted into five languages and gave away over 45,000 eBooks! Ehrlin called in to the BookBaby customer service team quite often for advice and encouragement. He completely believed in his project and never stopped promoting it.

Later, Ehrlin created a printed book version and added Print On Demand distribution, with modest sales through 2015. Suddenly last summer, his sales started to climb. All of those free eBooks had created tremendous word-of-mouth marketing. A few stories appeared in European newspapers, and the story soon spread across the globe of his unique parenting techniques.

The moral to this story: After three plus years of hard work and effort, this “overnight sensation” was really anything but. Ehrlin used his marketing time wisely and he’s now reaping the rewards.

In the words of French dramatist Jean Racine: “There are no secrets that time does not reveal.” The key to your best book promotional effort could be revealed tomorrow, next week, or maybe next month. Be patient and give your book every chance it deserves to succeed.

Image via ShutterStock.com.

 

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.


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10 tips to help writers stay focused

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In the lead up to National Novel Writing Month, BookBaby crafted this incredibly simple but powerful infographic to help you do the little things to stay focused on writing. Print it out and tack it to your wall, make it your laptop wallpaper, or add your own contribution in the comment section. Then stop dawdling and write!

10 Tip to Help Writers Stay Focused

10-Tips-for-Writers-Writing-Process-Focus-BookBaby

 

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.


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Featured Author: David J.P. Fisher author, become an author, write a book, feature author, self publishing, book coach, nonfiction, non fiction, nonfiction writing, nonfiction book coach

Sought-after speaker publishes business book

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Tips to writing good copy

I am so proud of how far my client, David J.P. Fisher, has come! Not only has he published his book Networking in the 21st Century: Why Your Networking Sucks and What to do About it, he has also been able to author various versions of the book tailored specifically for LinkedIn, millennials, and within your company.

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