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Are Book Coaches Expensive?

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If you are predisposed to view money as something you don’t have, you’ll probably see the price tag for a book coach and run the other way. It’s not worth it, you might think.  I can’t afford it, you might say. You will see the cost to write and publish your book as a risk you can’t afford to take. What you are actually saying is I’m not worth it, and you will disqualify yourself without exploring the options.

Writing a Book is a Financial Investment in Your Future

When you make the decision to write a book you must change your mindset. If your focus is just on the dollar amount upfront and not as an overall investment in your financial future, you might miss taking the next right step to financial security.

Meet Joe Fingerhut, Author of Permission To Play How Teens Can Build a Life that is Fun, Fulfilling, and Promising

“I don’t have the money.”

If you’re like Joe, a man who has spent his life figuring out how to get what he wants, you’ll say the same thing he did, “I don’t have all the money — yet.”

Joe saw that writing a book was an investment in his business, that it would be an extension of himself that could help him get more speaking engagements. The expense wasn’t something that would deplete him, it would expand him.

Over the next year, Joe followed my process to a tee, and built the components of his book line by line, chapter by chapter. When he finished his manuscript, it was my pleasure to be his editor and publisher. Of course, he didn’t have the money for that part of the project at the beginning, but by the time he finished writing, it was all there.

About six months after Permission to Play: How Teens Can Build a Life that is Fun, Fulfilling, and Promising hit the market, I ran into Joe at a conference and we sat next to each other.

“How’s the book doing?” I asked him. “What’s it done for your business?”

“Oh my gosh, Nancy,” he said. “It’s unbelievable. Because of the book, I’ve been able to raise my speaking fees. The first time I raised my price I was really scared. But no one even blinked! So I raised them again and I’m still fully booked.”

Being a published author gives you credibility and shows that you are an expert or authority on a particular topic. As an author, you have already proven that you can communicate your message, so event organizers are more likely to take you seriously as a possible candidate for a public speaking gig. New York Times Best Selling Authors can earn anywhere from $25,000 to $50,000 for a single speaking engagement (Source) but you don’t have to be on the Best Sellers list to book an event. The standard starting rate for non-fiction authors is between $2,500 and $5,000, plus the cost of travel and accommodations. (Source) By publishing your own non-fiction book, you become eligible for a pretty good pay rate right out of the gate and immediately present yourself as an authority on that book’s topic. Not only can you give talks based off the title and general subject matter of your book; you can also break your book down by chapter and address its issues in more detail. You put a lot of hard work into crafting your book, and that work can continue to pay off if you can repurpose your content into speaking events.

I Can Help

I have spent more than 25 years developing my process for helping authors share what’s inside of them. I’ve found that everyone has different roadblocks in the writing process-and that each of us must take his or her own path in the creation of their book.

I have developed three tools for writers who are seeking help writing their book, all available online. All of my expertise gained in working as a writing and publishing coach has been distilled into these tools to teach you how to write a book online.

With my three options listed below– Self- Study online writing classes, Executive Group Coaching, and 1 on 1 Coaching Writing and Publishing help – you can choose the pace and the price that feels right for you.

A published book is an invaluable asset when it comes to proving your credibility, and will most certainly improve your reputation and notoriety-an investment in your future! All you have to do is make the decision to write. Let’s get started!


author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nonfiction Book Writing & Publishing Expert Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.

 


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brand yourself

How establishing a clear purpose as a speaker is essential in getting booked

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When you head to the movie theater, chances are you’ve already read about the plot or watched a trailer or two. If you purchase a book, you may have heard about the basic premise from someone else or you read the back cover. The point is, before you commited your time and money to either of these, you had a good idea of what you were getting into. No one wants to invest valuable time or money into something before they know what to expect. The same is true when it comes to booking public speakers.

Brand yourself to show people what you are all about

If you want to prove yourself as a desirable speaker and land more speaking engagements, you need to establish a clear purpose. When you try to appeal to every audience, you don’t stand out as an expert in anything. If you brand yourself as an authority in a specific field, you are more likely to get booked to speak at relevant events.

So how can you decide on your personal brand and purpose?brand yourself

It’s important to take a closer look at who you are, what you do, and what messages you hope to convey through your public speaking. If you are a personal finance expert, maybe your purpose is to help the average person better understand their finances and manage them. If you are a domestic abuse survivor, maybe your purpose is to tell your story of survival and help others recognize dangerous situations and see that they are strong enough to get out.

Be unique

Your personal brand and purpose might be similar to others within the same field, so what makes you so special? When you brand yourself, make sure that your purpose sets you apart from the rest. Make your message one that people will be dying to hear. If you want to get booked, you need to be like a great movie trailer — catch people’s interest and leave them wanting more.

Show the world you are available

You could be an excellent public speaker with a wealth of knowledge, but how will anyone ever find you if they don’t know you are available? If you want to brand yourself as an expert and public speaker, you will need to put information about your skills online so that the people who are interested in booking you can find you.

A bio is essential, as people will want to know your background, including relevant personal, professional, and academic achievements. There should be a clear statement, separate from your bio, stating the topics that you address for your public speaking engagements. That clarity alone will give a valuable preview of your unique message.

Visuals are always useful to catch people’s eyes, so whenever possible, include videos and photos of yourself in action. You want to demonstrate that you are confident and captivating in front of an audience.

Find your purpose and be the best you

As I always say, you are the only one who can tell your story. Explore yourself and your story to decide what your purpose is as a speaker, and then commit to the brand you have put forward. Clarity and confidence are sure to lead to more speaking engagements on your calendar.

Of course, one of the best ways to establish yourself as an expert in your field is to write a book, and it would be my privilege to show you how.

 


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