Brent knew that speaking is a powerful way to promote himself, but his next presentation was three months in the future, and that wasn’t going to help him help get clients right now. He needed a plan to shortcircuit all that and get something going… and it worked. Just how well did it work for him?
I’ll tell you… but first, let me tell you what he did…
He hosted what I call a “Power Breakfast”
Here’s how you can do the same thing…
Let’s face it… there’s nothing like face-to-face contact over coffee and bagels, sweet rolls, tortillas, toast, doughnuts or even English muffins!
To get started, book an early morning hotel or restaurant meeting room (or even better at your bank’s or CPA’s office conference room) for a breakfast meeting. Breakfast is an easier time to get people into a room. Once your invitees are at work, it’s harder for them to get away from day-to-day demands on their time. And forget about anything related to or after the cocktail hour…in my experience, you’ll lose them after the first drink! Trust me, I’ve been there!
Invite local acquaintances, clients, former clients, and referral sources. Send them two free “tickets” each and invite them to bring a guest. Have an assistant follow-up for RSVPs. I like to line up at least 15 attendees, so it looks better if you have some no-shows. Have “networking” for the first 20 minutes, then start your talk once they are nearly done eating.
Keep the food simple… like a continental breakfast to avoid distracting service hassles. Plan no more than 90 minutes for the entire event. Leave time in the end for questions and some time to visit with attendees at the end. In my experience, Thursdays are pretty good days but may vary in your business… so do a little research.
Boost attendance by giving your talk a benefit-laden title that makes people want to attend!
Your objective in all this? To meet people and demonstrate that you are a credible authority in your area of expertise who can help them. Have someone else introduce you with a double-spaced one-page intro you have prepared in advance. (Let them see it in advance so they don’t trip over the words when they are reading it.) That might be someone like your banker or accountant “sponsor” who can also benefit from meeting the same people. Heck, they may even help share the food costs with you!
I promised to tell you how he did… Here is the email he sent me after I gave him the idea…
“I’m holding my 2ndpower breakfast next week with 10 invitees. The first one led to 2 new engagements and the idea for a new blog post. Since I live in Cajun country, we called it bagels and boudin. Thanks for the idea!” – Brent Henley, Lafayette, LA
When you schedule your power breakfast, I’d love to hear how you did!
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Jim McCraigh teaches coaches, consultants, and speakers how to find more high-value clients.
With over three decades of executive coaching, speaking, and most importantly, real-life, in-the-trenches business and corporate experience, his views are fundamentally different from most coaches in that he helps his clients with not only the what to do, but the step-by-step of how to do it along the way. For more information about Jim, please visit his website at www.mccraigh.com