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How one “non-writer” became a Forbes-recommended business author

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Developing a One-of-a-Kind Perspective

Terry Lammers grew up working in his parent’s wholesale fuel and lubricant business. Based in Pierron, Illinois—a town of about 600 people—Terry stocked shelves and drove trucks while still in high school.

He studied accounting in college and gained some early business experience, then went back to work for his parents’ company. He says in his book, “It was just me, my mom, my dad, and two trucks.” When he came on board, their year-to-date sales were about $750,000, and his parents couldn’t afford to pay him a salary.

He used what he learned in college and business to help the company turn things around. They acquired a competitor, Bone Oil Company, and rebranded the business TriCounty Petroleum.

After that, Terry said, “We were off to the races.”

Under his leadership, TriCounty acquired several more fuel companies. Terry trademarked his own brand of lubricants and eventually grew the conglomerate to over $42 million in sales. With three young kids, he and his wife were able to retire early—a dream come true!

Soon, however, Terry grew bored. “After I sold the company,” he said, “I had no idea what I was going to do next! You can only hunt and fish so much.”

Eventually, he went to work for Regions Bank and learned how lending institutions value companies, assess balance sheets and cash flow, and determine risk.

After three and a half years, he and partner Steve Denny launched Innovative Business Advisors. Their firm specializes in business valuation, acquisitions, and consulting. In his work with clients, he’s developed a unique communications style that resonates with others.

Terry said, “Business owners have told me they do what I tell them because I’m honest, clear, and not arrogant.”

With a lifetime worth of experience, he wanted to find a way to package his advice—along with his unique voice—in a book. But there was a problem.

Terry had no writing experience at all.

Writing for a Non-Writer

“In the back of my mind,” Terry said, “writing a book was a bucket-list item,” but he didn’t know how to get started. He got some unexpected advice while speaking with a plumber he met at a networking event.

The man said, “You just have to sit down and write about eight chapters and you’re done!”

Terry decided to sit down and to write his book about mergers and acquisitions, and he started with page one, just the way the plumber had said. Before he knew it, he was lost. He Googled the phrase, “book coach” and found Nancy Erickson, The Book Professor®.

Terry signed up for The Book Professor’s® Executive Group Mastermind and Publishing Program. But when he learned it would be a year-long process, he said, “I didn’t like that!”

He soon came to appreciate that time. As a non-writer who had failed in his first attempt at writing a book, he was now making real headway.

Capturing a Unique Voice

As Terry worked through the structure of his book, he could see that the process made sense. “I think it’s brilliant,” he said. “We started with our BookMAP™. You map the whole thing out, then bullet-point how you want each chapter to flow.”

The next phase of the process is called Write without Ruts, and Terry wrote the entire first draft of his book in about three months.

“Every Sunday evening,” he said, “I’d write two chapters. But every day I had my BookMAP™ in front of me. Since everything I was going to write about was all mapped out, I would think about the book all week long. When it came time to write my chapters, it really was like ‘getting it out.’”

Although Terry had no experience writing, he found himself with a first draft that actually worked.

But then he found himself in the midst of the Polish and Perfect stage, and that put his patience to the test.

Terry said, “Polish and Perfect is the painful part. I had to read the book several times. I had to read it out loud. It was like getting tased!”

He worked with both Nancy and the team’s copy editors, and Terry found he had a challenge to balance his unconventional manner of speaking and grammar with what would make for an interesting and readable book.

“One of the things Nancy teaches is to be very direct in your writing. Don’t say too much. Get it tight. I tried to be funny and conversational, but sometimes that just meant too many extra words. The editors whacked the hell out of it!”

Still, he felt like he was in control. As an expert in finance, he needed to educate the team’s editors on some of the terms and phrases he used. But if he was concerned that the editing process would strip away his unique voice, his friends and family responded differently.

“People tell me all the time, ‘I can hear you talking in the book.’ The editors didn’t take out the quizmacal [sic] things I say.”

In particular, he has a chapter called “Your Bankability.” Although “bankability” is a real word, Terry hadn’t heard it used in his circles. It had a great ring to it, and when his business partner Steve Dean read the book, he said they should name one of their key offerings “The Bankability Method.”

A Finished Book

For Terry, the book is part of building his brand as an expert in acquisitions. It was important to finish in a timely manner, and he credits The Book Professor’s Executive Group Mastermind with keeping him accountable.

 

He said, “While I was writing, I met a lot of people who said they were writing a book too. And you know what? They’re still writing their book, but I have a finished book.”

Terry published his book, You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business, in 2017. Recently, it was listed by Forbes writer Rhett Power as one of “The Best Books to Help Entrepreneurs Grow a Business.”

Power’s review of the book echoed what Terry and Nancy had worked so hard to achieve:

“In a straightforward, authentic style, he walks you through the many options you have for your [business]. By the end of You Don’t Know What You Don’t Know, I felt like I had an entertaining, informative workshop.”

You can purchase Terry’s book, You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business here.

You don’t have to be a “writer” to become an “author”!

Have you dreamed of writing a book but don’t think of yourself as a writer? Or do you have something to say but are stuck and can’t get it out?

The Book Professor® helps people who aren’t writers become authors. Whether writing a book is a life-long dream or something you must do to move your career forward, there’s help for you.

Learn more about how you can work with The Book Professor® and Nancy Erickson, click here.


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Dismantling Writer’s Block Part 1: The Lone Genius Myth

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Book Writers: Do You Think It’s Best to Go It Alone?

Perhaps you’ve seen some variation of this scene in a movie.

A man is sitting at his typewriter (why is it always a guy?), unshaven, half-drunk, and clattering away like mad. There are empty wine bottles and teacups strewn all over the room. Crumpled papers overflow the trash can. In anguish, he stops typing, tears out the sheet of paper, and rips it to shreds.

Sound familiar?

Movies like these have done us a great disservice. They’ve given us the “Lone Genius,” a class of people who spend their days struggling through their book without any help. Though it’s true that authors spend most of their writing time alone with the page, this is only part of the picture.

That’s because books are too long and too complicated to be written without a community of helpers. All authors (including this one) need those who can keep them on track, lend helpful feedback, and even give them a swift kick in the backside when needed.

The myth of the Lone Genius is behind a lot of unnecessary writer’s block.

Authors need a Book Mastermind. Here’s why.

A Book Mastermind Keeps You Accountable

Here’s an unfortunate truth. If you’re the only person holding yourself accountable to write your book, you probably won’t finish it.

It’s not because you have nothing to say, you lack discipline, or that people don’t need what you’ve written. It’s simply this: No one is waiting for you, so it’s easy to put your manuscript off.

The solution? Join a group of like-minded writers.

I put together The Book Professor’s® Executive Group Mastermind and Publishing Program so that every week, writers know they have an online appointment they must prepare for. Everyone will be turning in the same assignment, and if you’re part of that group, you’re highly motivated to come to the call prepared. It’s that simple.

If that were the only reason to take part in a Book Mastermind, that would be reason enough for most of us to reach out for help. But there’s more.

A Book Mastermind Includes People with Complimentary Skills

You have a unique “Zone of Genius:” your training, your giftings, your experiences, and even your tastes. It’s your gift to the world, and it will permeate anything you write.

What’s great about a Book Mastermind, however, is your book benefits from other people’s Zone of Genius as well.

In a recent Book Mastermind, we had a wonderful group of men. They all got excited about each other’s work even though they had very different backgrounds.

One of our writers, a marketing expert for podiatrists named Rem Jackson was stuck on the title for his book. Mike Kitko (read his story HERE) was in that group as well. Mike’s an Executive Coach who knows next to nothing about podiatry. But as Rem was talking about the ideas he was presenting in his book, Mike blurted out something like, “Do you know what would be a good title for your book? Podiatry Prosperity!”

At that moment, it didn’t matter who came up with the idea. The title was perfect. Because Rem Jackson was participating in a group with someone outside of his Zone of Genius, he received exactly what he needed.

A Book Mastermind Gives Generous Feedback

Too many of us have been in writing groups where we received ego-driven, soul-crushing feedback from a teacher, a family member, or a friend. I’m afraid it happens to most of us, and I’m sorry if it happened to you.

However, that’s not the experience we’ve had in The Book Professor® Book Mastermind Groups. They have consistently been positive, encouraging places to write a book.

There’s a reason for that.

If you’re a member of a Book Mastermind with authors who intend to be a source of hope and help for their audience, then they’re generally people who want to be a source of hope and help to everyone — including you. When they offer feedback, it’s in the same spirit that drives them in everything they do.

A Book Mastermind Session Can Be Great Therapy

Every Book Mastermind I’ve been a part of has become, to some degree, a group therapy session.

I’ve worked with a woman whose book told the story of how she survived severe abuse. Another woman wrote about how she made it through her husband’s suicide.

Mike Kitko (the Executive Coach I mentioned earlier) was an alcoholic in a mutually destructive marriage. He had to tell about how he devastated his own life and hit rock bottom.

When people write about experiences like these, they have to relive them. In every Book Mastermind I’ve facilitated, its members surrounded, protected, and validated those writers as they told their truth.

It’s one of the most beautiful parts of the process.

Authors: Do You Believe in Magic?

Recently, one of our Masterminds included an author whose book contained a description of her life in an abusive and alcoholic home. Reading it to the group required extreme vulnerability on her part.

When she finished, I asked the group if they had ever experienced something similar. Everyone in the group had. I could hardly believe it.

Now, you don’t have to be spiritual to take part in Group Coaching. But let me say this.

I do not assemble Book Masterminds by curating people of similar backgrounds. I simply put people together who are available and ready to get started on their books.

But it seems like Something — or Someone — has put each of those groups together. Each one has a synergy I couldn’t have created if I tried. People with similar or complementary backgrounds, temperaments, and experiences end up working together every time.

Are You Ready to Leverage a Book Mastermind to Get Unstuck?

If this sounds like what you need to get yourself out of your writing rut, you may want to join The Book Professor’s® Executive Group Matermind and Publishing Program. Writing a book is a long journey, and this is a great way to have all the benefits of a Book Mastermind gently guided by our time-tested process.

In Module One, we take you “From Concept to Concrete Plan.” This is where, as a group, we learn how to figure out precisely what it is you have to say. Lots of personal revelations surface, and with each others’ support, by the end of sixteen weeks, you have a BookMAPTM to follow as you write. It’s the BookMAPTM that actually allows you to prevent writer’s block.

Module Two is called “Write Without Ruts.” During this part of the process, you get to write the first draft of your book without going back and fixing it up. Every week, you’ll listen to other people share their first drafts while you share your own. It’s intense, revelatory, fun, and exhilarating.

Module Three, “Polish and Perfect,” we get your book to the finish line, making sure that every word is in its place, that every line sings, and that every scene works. We need each other during this part of the process because it can get tedious. Our Book Mastermind is the place where we remind each other how important the work is, how special the book will be, and how great it will feel to share it with the world.

If you want to learn more about The Book Professor’s® Executive Group Mastermind and Publishing Program, or you’re ready to sign up, CLICK HERE.

 

 


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Nonfiction Writing Technique: Show Them the Real You

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Nonfiction writing requires that we be authentic. Webster’s dictionary defines authentic as “not false or imitation” and “true to one’s own personality, spirit, or character.” Webster makes it sound so simple. But if you’re like me, it took a long time to become the person I was created to be, to truly embrace my authentic self.

As a child, did you feel pressure to become the person an authority figure thought you should be? Did you feel accepted when you behaved and acted in ways that they approved? As an adult, did you realize that the person you present to the world wasn’t really you at all, but because of an underlying need to be accepted by others, you kept up the facade anyway? For a long time, that’s what I did. Living an authentic life was something I had to learn.

Your Audience Deserves the Real You

As a nonfiction book coach, I have the opportunity to work with people from all over the world. Whether their nonfiction writing is about a new method of cooking or how they overcame a painful childhood trauma, I always tell them the same thing: your audience deserves to know the real you.

Your personal story is one of the most important parts of your book. Some writers, particularly if they’re writing a business book, want to leave out this part and simply share their knowledge or instruct the audience. That would be a mistake.

Before you can tell your readers anything, you must earn the right to be heard. Nobody likes to be told what to do, especially if they don’t know anything about you. What makes you an authority on this subject? Why should they listen to you? Those are the questions you answer when you share your own story.

And your readers don’t want the whitewashed version of you. Share your high points and the deep canyons, the wins and the demoralizing losses, the beautiful and the ugly. You must be real and transparent. When you’re open and honest, you give the reader permission to be open and honest, too.

I’m not saying it’s easy. It takes a lot of courage to be this vulnerable. We all want to put our best foot forward to make a good impression. We like to hide the messes we’ve made, but sometimes the mess has become your message.

That’s what’s so effective about my Executive Group Coaching classes. You get to share your failures and foibles in a safe place, test out your message with others in the class, and gain strength from doing so—before you bare your skin to the world.

What about you? Are you ready to show people who you really are?  If you or someone you know wants to learn to how to write a nonfiction book, please contact us today!

 


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Nonfiction Writing Technique: Point of View

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Point of View refers to the perspective from which a story is being told. It answers the question: Who is telling the story?

This is important because who is telling the story has a lot to do with what gets told. Let’s take a look at the three different points of view and how you might use them in your writing.  They are first-person, second-person, and third person.

First Person Point of View

This is similar to a toddler’s vocabulary – I, me, mine, me, me, me, me ME!

When you tell a story using the pronouns I or we, you’re using first-person point of view. Some think that this is the most intimate perspective and is the friendliest towards the reader. When a story is told in the first person, the reader can feel like you’re their friend and that you’re confiding in them.

That’s what we aspire to, isn’t it?

 We certainly strive for intimacy with the reader, but using first-person point-of-view can give rise to a couple of problems:

1.  You talk about yourself so much that you sound like a narcissist

2.  You fall prey to telling the reader everything instead of showing them

For example: “ I did this and then I did that, and then I went here, and then I bought that, and now it’s mine, and this was my problem… blah, blah, blah. Whopoint of view wants to hear that?

 Well, I don’t and neither do your readers. Your readers want to hear your story, but if you take that approach, you’ll lose them for sure. Your job is to deliver your audience to the purpose of your book, and if they get sick of you halfway through, you’ll never accomplish that. 

 It’s actually simple to fix that. You don’t tell the reader what happened or what you did, you show them! Write your story in scenes where the reader sees what you saw, hears what you heard, smells what you smelled, and then feels what you felt. The reader experiences your emotion and becomes bonded to you through that shared experience.

Second Person Point of View

This POV uses the pronouns you, your, and yours.

The second person point of view addresses the reader and makes direct comments to them. This point of view is rare, but when it’s used, the reader snaps to attention because the writer is speaking directly to them.

Here’s an example: “If you are planning a low-budget wedding, then use paper products at the reception.”

OR

 “If you’re like me and are tired of struggling to make ends meet, then sell everything you haven’t used in the past year and pocket the cash.”

Before you get all excited about speaking directly to your readers and capturing their attention, let me offer a word of caution. Whenever you tell someone what to do, it can sound rather preachy, like you know it all and the reader knows nothing. No one likes to be told what to do, and not many appreciate the “you should” approach.

It’s far easier to influence the reader by showing them what you did. When you tell them what to do, it can cause them to resist you and your message. Respect your readers. Every time they turn the page, they make a choice to either continue with you or to drop off the path. Lead them along the path, and they will follow. Force them and they may jump ship.

Third Person Point of View

The third person point-of-view is a he said/she said narrative, and the associated pronouns are he, she, and they. The story is still being told from the perspective of an outsider looking at the action. This point-of-view is for when the story isn’t about you.

If you’re writing a biography about Abraham Lincoln, you might write something like this:

 “When he was twelve years old, Lincoln was growing into what would eventually become his long, lanky frame.”

In third person, you would use the pronoun “he.” If you wrote the same passage in first person, it wouldn’t make any sense. In first-person, it would say “When I was twelve years old, I was growing into what would eventually become my long, lanky frame.”  That wouldn’t make sense if you were writing a biography about Lincoln.

If you’re writing your own story, it doesn’t make any sense to write it in third person. But if you’re telling a story about someone else, then third person is appropriate.

Pick and Stick

The trick is to pick a point of view and stick with it, which is challenging for many new writers. If you’re writing in first person, stick with first person, if you’re writing in second person, stick with second person, etc.

If you shift the point of view, it confuses the reader and dilutes your message, which is a common mistake that new writers make. Learn this technique and you’ll keep your readers engaged!

 

 

 

 

 

 


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Nonfiction Writing Techniques: Conflate

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Do you know that word—conflate? Conflate means to combine or blend things, to fuse them into a single entity. It’s a helpful nonfiction technique where you merge several events or conversations or relationships and present it as one single event or conversation or relationship. It allows you to efficiently cover a span of time without boring your reader to death with the blow-by-blow details when all they really need are the pertinent points.

Do you know that word – Conflate? Conflate means to combine or blend things, to fuse them into a single entity.  It’s a helpful nonfiction technique where you merge several events or conversations or relationships and present it as one single event or conversation or relationship. It allows you efficiently to cover a span of time without boring your reader to death with the blow-by-blow details when all they really need are the pertinent points.

Spare Your Readers the Unnecessary Details

Let’s say, for example, that you had umpteen conversations with your spouse about adopting a child over the course of two years. In the first conversation, you might have talked about the possibility of adoption. And you talked about that for a number of months. Then you moved on and had numerous discussions about foreign vs. domestic adoption, older child vs. infant adoption, same race vs. other race adoption. These conversations took another several months. Finally, after two years, you made the decision to pursue a foreign adoption of an older child.

Do you need to drag your readers through all those conversations and decision points?  Maybe and maybe not. It depends upon the purpose of your book. Let’s conflate writing tipssay your book is about helping a foreign-born child assimilate into a family and culture that doesn’t look anything like them, and how to be your child’s advocate to overcome the unique obstacles they will face.

Does the reader really care about the two years you spent discussing adoption, or do they want to get to the purpose? My guess is they want the meat of your message, not your method of arrival.

So how do you handle those two years of discussion? Conflate it! Use dialog to convey all the pertinent information, and boil it down to a couple of conversations. Here’s how you might approach it:

“I think it’s time we face the truth. We probably aren’t going to give birth our own child, but maybe we’re not supposed to,” he said.

“It’s hard to give that up,” she said.

“I know, honey,” he said, “but we’re not getting any younger. What if we changed course while we still can? We’re not too old to adopt. I know the process takes time, who knows how long? If we want to have a child, I think we ought to consider this. To move in a new direction.”

“I don’t know. Maybe you’re right. It’s practically impossible to find a baby here, so I don’t know if that would be any better,” she said.

“What if we don’t look for a baby?” he said. “There are lots of children who need a loving home. Maybe we should think about rescuing a child, instead of searching for an infant.”

“One of the women in my support group showed me a picture of the orphans in Haiti,” she said. “They gathered them together after those earthquakes, but there aren’t enough adults to take care of them. One little girl – she looked about seven years old – had the brightest eyes, but her smile, it wasn’t right. Like she knew she had to smile for the picture, but only her mouth moved. She looked really, really sad.”

You can CONFLATE two years of the backstory of how this couple decided on a foreign adoption into a single conversation, and move the action forward.

Tell Your Story Like One of the Great Storytellers

Here’s another example of conflating. Let’s say you are a teacher, and you have had numerous students with a mild form of autism. Your book is about the socialization of the classroom, and over time, you’ve learned how to help these special needs students open up and relate to their classmates. Why not illustrate that through the eyes of ONE child, not four dozen children? Why not show the experience through a single set of eyes, give that child a representative name, and use a single character to demonstrate your teaching methods?

Does this seem dishonest to you? Insincere maybe? Well, if it does, then consider this. All the great teachers were story-tellers. Jesus, Aesop, Buddha, Indian Tribal Chiefs. They taught their people valuable lessons by telling stories. Were the characters in the stories real or did they conflate a number of people or people types into one representative character?

You tell me. Who was the Good Samaritan? Who was the Prodigal Son? Does it matter? Did you learn anything about human nature through Aesop’s fables, even though the characters were animals? Are the lessons any less valuable because you can’t attach them to a specific person?

When you conflate, you tighten your writing and move your story forward. It takes practice, but your story is worth it!

Ready to put this technique into your book? Contact us today and we can help you take the next step!


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With Accountability and Rhythm, You Can Finish

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I don’t know if you’re a goal-setter, but I’ve become one—somewhat reluctantly. I don’t like to set goals because I don’t really want to be accountable to them. I don’t want to set a goal and fail, so I prefer just not to do it. And yet, if I don’t set goals, I don’t accomplish anything significant.  

When I first started the practice of goal-setting, I’d write down my ultimate goals and hope they’d come to fruition. But that wasn’t a realistic approach. I had to break each goal into smaller steps and execute those steps to move forward. There are tons of books on how to set goals and break them into smaller tasks, and that’s all well and good. But these resources weren’t helpful to me until I added the layer of accountability. I have to have someone to answer to.

If you want to write your book, you not only need a step-by-step plan, you also need structure and accountability. It takes a year to write a book, and it isn’t reasonable to expect that you’ll keep going and going week after week, for fifty-two weeks, without a little kick in the pants every now and then.

The Power of We

Human beings are social animals, and many of us stray off the path if we get isolated from a group. The Lone Ranger, the self-made man or self-made woman, the I-did-it-my-way persona are myths. We need each other and function best in community. It’s how our brains are wired.

That’s why my Executive Group Coaching classes are so effective. Limited to ten people, a group functions as your Book Mastermind. Every person in the group starts with only one thing—an idea—and at the end of the journey, you all end up with books. It’s not only a rich experience that you share with others. It’s the power of the group that keeps you going

In our Executive Group Coaching classes, we follow a step-by-step process that provides accountability. It’s a weekly commitment. Each week, you have a new lesson that includes homework to complete. And each week, in a one-hour group conference call, each member reports on the progress he or she made and any roadblocks or challenges encountered. Of course, a lot of scrambling happens on days before our group coaching calls, but that’s to be expected. It’s the jolt that keeps you moving forward, step by step by step and week by week by week.

Establish a Rhythm and Finish

Why is accountability so effective? For me, it’s an ego thing. I simply don’t want to fail, and I certainly don’t want to fail in front of anyone else. My pride can make me push myself when my will tells me to give up.

There’s something about establishing a regular habit, a regular rhythm, that when coupled with accountability, leads us to achieve our goals. Just like I need the rhythm with my trainer, the rhythm of Executive Group Coaching is the key to finishing your book.

Once this habit of accountability is established, you have to protect it as if your life depends on it. Skip a couple of group coaching calls, and you’re like an ember that’s rolled out of the fire. You may think you’ll keep up with the lessons on your own but then find that there’s never a good time to watch the lessons or do the homework. Soon you’re so far behind that you rationalize that you don’t need to write a book after all—or that you’ll pick it back up again next month, next year, when you aren’t so busy.

Do you really think you’ll ever get less busy?

The members of my Executive Group Coaching classes who don’t finish are the ones who skip our weekly calls. So if you want to have a book at the end of the year, guard the time for our group coaching calls as if your book depends on it—because it does!

What about you? Are you ready to establish a rhythm and finish your book? You can do this. Reach out to us today and we can help you take the next step!

 


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Extended Value of Working With The Book Professor

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You got your story out of your head and onto paper. Your book is finally finished. Your finished book can now become the launchpad through which you deliver your message across multiple venues. When you follow our methodology to construct your book in chapter silos, you can take those chapters and repurpose them for articles, workshops, seminars, keynotes, online courses, video training, podcasts, etc. Exciting times!

But how will people know that your book is available? How will they find YOUR book amongst the masses? Writing your book is the first hurdle; getting others to notice it is the next!

Well, look no further. Through our partnership with the prestigious Smith Publicity, we are proud to offer Book Marketing Services for all of our clients. That’s the extended value of working with The Book Professor!

Get Attention for Your Book and Impact Sales

Learn one-on-one from book industry experts—on your schedule, and tailored to your genre and level of expertise—specific and actionable techniques to drive awareness to your book and author platform. Marketing your book can be overwhelming. These services are designed to take away the fear and put in the fun.

How It Works

 

Social Media Consultation Service Offerings-$325 each

Our packages are completely customized to your skill level and needs. For example, if you’re a social media beginner, one of our experts will work with you to create your platform from scratch and teach you the basic rules of engagement. If you are already well-versed on a social media platform, but would like to execute better, our advanced experts will custom-craft a plan to work with you to optimize your existing site, incorporate your book into your postings (without offending followers), decipher analytics, and/or understand potential advertising options.

Before your call, you complete an author questionnaire that gives your consultant time to research and tailor ideas specific to your book, genre, and goals. You will also receive educational handouts or “homework” before the call(s) to help ensure your session(s) are as jam-packed as possible. At the end of the service, you receive handouts to help you continue developing ideas and techniques.

If you or someone you know is interested in marketing their book, reach out to us and we will help make it happen!

 

 

 

 


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Nonfiction Book Writing-Start Writing and Improve Your Mental Health

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Nonfiction Book Writing-The Release We All Need

It’s time for our country to release the stigma of “mental illness.” When we release that stigma, then people can feel free to get help without the fear of public shame, humiliation, or backlash. Thoughts like “what will people think of me?” will dissipate and those suffering in silence from depression, anxiety, paranoia, or any other mental illness can get the help they deserve for themselves and their family. Until this stigma is released, and mental illness becomes more acceptable to talk about like any other illness (most people don’t shame and humiliate people that have cancer), then millions of people will continue to suffer silently.

In honor of World Mental Health Day on Wednesday, October 10th, take a moment to reflect, either about yourself or a loved one, and consider the options now available to get help. This year’s World Mental Health Day will focus on the issues our youth and young adults are facing and will begin the conversation around what they need in order to grow up healthy and resilient. But there are resources available for people of ALL ages to get help. It’s never too late to seek professional help. (Source)

MountainWrite For Peace and Release

It’s no secret that I’m a fan of nonfiction book writing—obviously. If you know anything about me, you’ll know that I’ve been writing quite literally my entire life (beginning with a small journal as a child), all the way into my adult years. I may not have always been paid as a writer (I had a couple of jobs early in my career that took me away from my talents), but it’s something I needed to do my entire life. Let me explain.

If you’ve read my book Stop Stalling and Start Writing, you’ll know I disclose some pretty hard seasons in my life. One of the things I did to keep myself from literally drowning in my feelings was to write and get all of my “thoughts” out onto paper. The sense of relief and peace I felt then and now (yes, I still do it today), are indescribable. Whether you call it “nonfiction book writing,” “journaling” or just “writing,” the results are the same.

Don’t believe in the mental health benefits of writing? Just listen to what award-winning novelist, author, and therapist coach Diane Sherry Case has to say about the topic:

“What if there was a form of therapy – a therapist so to speak – who was always available (for free!) and always listened? That therapist is indeed at your fingertips 24/7, even when you are alone. All you need is a pen and paper or your friendly computer. Most of us know that journaling has been shown to improve both emotional and physical health. Writing can help clear the mind, enhance your mood, alleviate stress, free up energy and awaken creativity…” (Source)

 

What about you? Are you ready to “clear your mind, enhance your mood and alleviate the stress” in YOUR life? Then let’s get that book out of your head and onto paper. Contact us today and we can help you take the first step!


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The Book Professor Mission: Tell Your Story-Solve a Problem

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May I share my philosophy as owner of The Book Professor with you? There are so many problems in our world, so many confounding issues, that we don’t even know how to name them anymore, much less solve them. But we do know what doesn’t work. Top-down solutions from government and other institutions don’t solve these problems. In fact, in many cases, they make them worse and spawn further problems, don’t they?

Don’t despair. I firmly believe that our problems – every one of them – can be solved.The answers are trapped inside of people like you, and when you simply share your experiences and what you’ve learned, what you know, what you’ve discovered, or what you’ve developed, you can actually change lives, save lives, and transform society.  

Two Things People Cannot Live Without: Hope and Help

People need real hope, not some platitude that says, “what doesn’t kill you makes you stronger.” You can offer real hope when you tell your story and show others what you’ve been through and how you came out on the other side, how you endured your trials and survived them – changed, but also whole.

People also need real help, not empty counsel that says, “this, too, shall pass.” If anything, that makes you feel even more isolated and less understood. Real help is when you show others the steps you took to get from where you were to where you are now. It gives them something concrete to model, so they can walk through their own situation.

People like YOU who have the answers, and other people, in some cases, are literally dying as they wait for your answers. At The Book Professor, we’re just the hallway that can connect you.

Be The Solution

The time is now. What do you know, what have you learned, what have you overcome, or what have you developed that will help others? We help people write high-impact nonfiction books that will change lives, save lives, or transform society. We’re already eight months into 2018, and 2019 is just around the corner. Imagine if we had 219 solutions in 2019 to some of the worlds biggest problems!

 

What about you? Will you be one of the 219 solution finders?  If you or someone you know is ready to tell your story and solve a problem, please contact us today and we can help you take the next step?

 


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Writing a Book-Time, It’s Not On Our Side

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Writing a Book is Possible-Even With a Busy Life

Time is on my side, yes it is.

Time is on my side, yes it is.

For you music buffs out there, can you name that tune? I’ll give you a hint. It was first recorded by R&B artist Irma Thompson in 1964 and then later that same year, it was re-recorded by one of the most influential rock groups in our culture. If you guessed “Time Is On My Side” by  The Rolling Stones, then you’re right! Whether you prefer the original version by Irma Thompson, or undoubtedly the most popular version by The Rolling Stones, the lyrics are still fantastic and bring back some great memories.

You might be thinking, what does that song have to do with writing a book? More than you might realize. In fact, the excuse of “I don’t have time right now” is one of the biggest objections I hear from people who put their book on hold. In other words, they believe that time is on their side, and they don’t need to write their book right now. They’re too busy with life and will wait till the time is right. What’s the rush?

Yes, there are some seasons in life that can require more from us mentally, physically, and emotionally, but if you’re waiting for your life to be uneventful so you can write your nonfiction book, then it probably won’t ever get written.

You Will Never Be Less Busy

It doesn’t matter if your passion is about a new business process that can save time and dollars. It can be a memoir about overcoming pain and suffering, or how to connect on a soul-level with your dog: if you have a passionate solution, someone else needs it! People don’t buy books; they buy solutions.

Someone is looking for what’s trapped inside of you, but you’re not sure that now is the right time to jump in and write your book. Guess what? You will never be less busy than you are now! This year is going to pass by anyway, and you may as well have something to show for it.

If you were sitting in front of me instead of reading this blog, here’s what I’d say to you:

Time - You will never be less busy

 

If you or someone you know is ready to share your story with the world,  contact us today and we can help you with the next step! For more information on our class offerings, please visit us at www.thebookprofessor.com.


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Make a Decision and Plan to Write a Nonfiction Book

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Some people are lifelong learners and love the process of going from not knowing anything in a subject area to becoming proficient, like learning to write a nonfiction book. That makes sense. We all want to be the best we can be. But along the way, we have to learn a lot of little things that can either make us the best at what we do or, if we choose not to learn them, will keep us in the pack of average Joes.

But here’s the deal with me: I only want to know as much as I need to know to use a tool for my intended purpose. In fact, I detest the learning curve. I generally try to find every possible way around it, so I can get on to the using stage. Learning frustrates me; knowing satisfies me. But that’s, unfortunately, not the way the world works. So to know something, I must go through the pain of learning. And I have to follow a process, but I can’t even do that if I haven’t made the decision to do something new and follow through.

A journey of a thousand miles begins with a single step.
—Lao-tzu

Make a Decision

You know what the hardest part about learning to write a nonfiction book is? It’s making the decision to do it. You’ve probably had the idea for your book for some time. I bet it’s been percolating in your head, begging to come out. At times, it probably drives you crazy. But books don’t write themselves, so the only way yours is going to get written is if you make the decision to do it. It’s your story. Only you can write it.

Whenever I travel, it seems I’m seated next to a chatty type, and it’s always fun to get acquainted. On one flight, I sat next to Don, and he and I discussed the usual getting-to-know-you topics. When he asked me what I do for work, I explained that I help people who aren’t writers become authors of high-impact nonfiction books.

“Really?” Don replied. “I’ve always wanted to write a book.”

“Then why don’t you?” I asked.

“I’ve never really looked into it,” he said.

Don’s answer spoke volumes. He’d flirted with the idea of writing a book but had never taken it further than just thatthe idea of writing a book. People tend to glamorize the writer’s life; they don’t realize that it’s a lot of hard work, and it takes a lot of time. Don never made the decision to write his book, so it’s unlikely that he ever will.

Create a Plan

If you don’t know how to write a nonfiction book, how could you know how to get started?

Some people just sit down and start writing. But they soon discover that all the ideas that have been rattling around in their head have no form, no shape. What comes out is like a spaghetti messa bunch of unconnected threads. They have a message, but they don’t know how to get it down on paper. The problem with the “write-first” approach is that it’s like trying to build a house without any plans. You have no blueprint to follow, no foundation poured; and you don’t know what the house will look like when it’s finished. 

I don’t know a lot about building, but I do know that you don’t put up the walls first. The walls have to be attached to something solid. So before you build anything, you pour the foundation. But even before that, you need a comprehensive plan—a blueprint that shows where each room will be and what features it will have. Before you pull out your hammer, you have to have a plan.

The same is true for your book. If you want to save time, energy, money, and frustration, you begin with the end in mind. You take the concept for your book and turn it into a concrete plan.

To do that, we start with the foundation. You may know the topic of your book, but do you know what you want your book to accomplish? If the book doesn’t have a purpose, why write it?

If you don’t know how to write a book, that doesn’t mean you can’t do it. After making a decision—a commitment to share your story—you just need a plan and a process.


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The Power of Writing a Nonfiction Book

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A few years after I began helping people to start writing a nonfiction book, I completely stopped watching the news on television. When I watched the news, it was always negative—filled with terrorist acts, racial violence, bullying politicians, natural disasters, global warming, AIDS, Ebola, Zika virus, mass shootings, heroin overdoses, abused animals, and mistreated children, elders, and women. I had to stop taking it in.

But my aversion to television news doesn’t mean I’m uninformed. I catch the news on the radio or find it online, where it doesn’t affect me as deeply as when I viewed it. Yet I often feel completely overwhelmed by the complex problems in our world. We have so many problems that we don’t even know how to name them anymore. But we do know what doesn’t work. Top-down solutions don’t work. Government can’t fix anything; organized religion hasn’t solved our problems; and heaven knows, we’ve tried to medicate our problems away. In many cases, these attempts have not only complicated the original problem but have spawned entirely new problems.

But there is a solution. I believe that our problems—all of them—can be solved and that the answers are trapped inside people like you. When you share what you know and what you’ve learned—when you start writing a nonfiction book—you become the solution. Someone needs to hear your message.

Woman staring into field

Hope and Help

There are two things I believe people can’t live without—apart from food, water, and air. Those two things are hope and help.

People need hope that things can and will get better; and they need help to get from where they are to where they want to be.

Nancy Erickson

When you start writing a nonfiction book, when you share what you’ve been through, what you’ve learned, what you’ve overcome, what you’ve developed, or the path you took, you become the voice of hope and help.

You see, there are people like you who have the answers, who have certain solutions. And then there are other people who, in some cases, are literally dying as they wait for those answers. You have the answers they need, and you can offer the hope and help they crave simply by telling your story. You are the solution.

Think about what you’ve learned and how you can be a force that changes lives, saves lives, or transforms society. Don’t waste your pain and struggles. Share them with the world, put them to work, and let the mess become the messengerthe messenger of hope and help because someone needs to hear it.

Need help writing a nonfiction book?


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