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A life coach’s memoir finds hope amid tragedy

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Nancy Jo Nelson’s “little book about big stuff” confronts the mystery around grief for a suicide victim with help from Nancy Erickson, The Book Professor®.  

Trigger warning: This post deals with the subject of suicide. 

Walking through the Unknown 

Nancy Jo Nelson knew her marriage was over. 

She had lived with her controlling, formerly alcoholic husband for seventeen years. They even had two children together. But no matter what she tried, it was clear nothing would save their relationship. Not therapy. Not hard work. Not even prayer.  

Nelson said, “I grew up with the belief that I should be the anchor in the relationshipthe problem solver, the savior. But I cannot make anybody do, think, or feel what they don’t want to. It’s not my job.” 

She asked her husband, Bob, for a divorce in July 2009. On October 7 of the same year, and without warning, he disappeared. No one at work, home, or in his extended family knew where he was. 

For Nelson and her family, daily life took on a surreal quality as the police searched for her husband. She was interrogated, asked to take a lie detector test, and even stood aside as cadaver dogs searched her property. 

Five months to the day after his disappearance, Nelson and her family learned the awful truth. Bob had committed suicide in the woods just a mile from their home. As she and her family grieved, they had to carry on with their lives as well.  

She said, “I learned that all I could do was be present when my family needed to talk through things. I couldn’t put a Band-Aid on this—it was out of my power and control. But I was beginning to understand that everything is out of my control. Everything, that is, except for how I choose to show up in any given situation.” 

Though she would one day write a memoir about the period that surrounded Bob’s disappearance and suicide, she had to heal first. That healing process changed her profoundly, helping her find a strength she never knew she had. 

Nancy Nelson’s “Overcomer’s Story” 

Nelson worked hard to help her kids continue forward as she and her family moved through grief. “I had to go to work, send my kids to school, and be present for them when they needed me.”  

She also realized that, in Bob’s absence, she had to provide for herself and her children financially. She decided to go back to school and finish a degree in Applied Behavioral Sciences, one that she had abandoned thirty years earlier. Then, Nelson continued to develop professionally, studying to become a certified life coach. 

At a professional event, Nelson shared the story about her husband’s suicide with another life coach. That person said, “This is a book. You’ve got to talk to my friend Nancy Erickson. She’ll help you.” 

It was just the encouragement she needed. Nelson knew she had a unique story, what a friend jokingly called a “movie of the week.But there was more to it than that 

In her hometown of Barrington, Illinois, several teenagers had recently stepped in front of trains to end their lives. She knew their loved ones needed someone who could speak into that particular kind of heartbreak. 

Nelson said, “Suicide is a different type of death. The grieving process is, in many ways, unique. My daughter said, ‘No one talks to me about the good memories they had about dad. They focus more on how things ended rather than how he lived.” 

Further, she wanted to show how those left behind could build their “life after.” She hoped to encourage the heartbroken that beautiful things can spring from tragedy as well. 

But when it came writing, Nelson wasn’t sure how to create something as long and complicated as a book. She said, “I know how much I benefit from other people’s experience and knowledge. I can say, ‘I don’t know. I’m going to the expert that does know.’” That’s when she called Nancy Erickson, The Book Professor®. 

Writing a Nonfiction Book that Makes a Difference 

Nelson chose to write her book through the Group Mastermind program, which still allowed her a significant amount of one-on-one time with Erickson. After she wrote her purpose statement, defined her audience, and created her BookMAPs, Nelson began her first draft. 

She said, “The part that surprised me (and I guess it shouldn’t have) was that you do this on your own. Nobody writes your book for you. Nancy has great tools, but the bottom line was that I had to do the writing. 

She continued, “It was very cathartic. Nancy [Erickson] said at the beginning of the process, ‘The book writes you as you’re writing the book.’ And I dismissed it as nothing more than a nice thought. But I discovered it’s true. It’s really, honestly, true.” 

Nelson found the most challenging part of the process came after she completed her first draft. The manuscript felt overly long, and she wanted to trim it to something that would make a profound impact on her readers. 

She worked to make sure every line in the book supported her mission statement and spoke to her audience. Nelson found one tool especially helpful. 

Erickson encouraged Nelson to search her book for every instance of the words I, me, or my. Nelson took the advice. If she deemed the passage wouldn’t connect with her audience, she cut it. In the end, her final draft was about a third as long as her first draft. 

Still, she didn’t think the book felt right. Though she had a lot of compelling material, she believed it lacked flow, like she was trying to force it into its final form. 

She says she’ll never forget the moment the book revealed itself to her. She was at a coffee shop with all the chapter headings of her book on separate pieces of paper. As she laid them out on a table, she let go of her preconceived notions for the book.  

Suddenly, she saw how all the pieces fit together. 

Nelson said, “One of the big things Nancy always said was that you almost have to take your hands off the wheel and let it come, let it flow. That’s how it worked for me. I tried to control it. But in the end, I had the overwhelming feeling that the book wrote itself. 

Balancing Control and Trust 

The whole experience was cathartic for Nelson. She said, “It’s about taking your power back. You can’t hand it over to anyone else.” 

As she’s shared her book, she’s watched its message resonate with readers. One friend tapped her heart and said, “I took all the hurt and put it right here.” Nelson’s book helped her friend release that pain and start to find healing. 

Additionally, the memoir has opened doors for Nelson to speak to a variety of groups about suicide and resiliency. A dance company even has plans to perform a piece on the subject, asking Nelson to consult. 

Through it all, Nelson has become more aware of synchronicity in her life. She said, One of the biggest lessons I’ve learned is this: You do what you need to do. But trust that in the background, beyond what you can see, things are percolating.” 

About her partnership with Nancy Erickson, Nelson said, “The friendship—working with Nancy—was absolutely a wonderful, beautiful experience. She said, ‘Here are these tools. You pick what works for you.’ And that was very freeing to me.’” 

You can buy Nancy Nelson’s compelling memoir, Lessons from the Ledge: A Little Book about Big Stuff, through both Amazon and Barnes & Noble.  

Do you have a story you need to tell? 

If you want to write a memoir (or what we call an Overcomer’s Story), we believe you have lived an experience the world needs to hear 

Unfortunately, many people who want to tell their story never finish their book. They may have notes, drafts, blog posts, and other pieces of a memoir, but they get stuck somewhere in the process. 

At TheBookProfessor.com, we help authors put all of those pieces together. Nancy Erickson enables writers to see what they have, focus it into a finished book, and release something that can stand shoulder to shoulder with anything else in the marketplace. 

We have a process to follow, a team that works with you, and a variety of tools and tricks to get you across the finish line.  

You do the writing. We help you finish. 

If you’re ready to write your book, contact Nancy Erickson here. 


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The Key Ingredients of an Effective Memoir

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Are you an Overcomer?

When author Lindsey Jacobs came to work with me, she had an incredible story. She went through a divorce but found her way, bit by bit, as she trained for a triathlon. That triathlon became a metaphor for the change she experienced as a person.

The book she wrote, Stronger: From Trials to Triumph to Triathlete, comes out of that particular slice of her life. Her story, along with her life change, culminates with the moment when she crosses the finish line.

Like many of the authors I work with as The Book Professor®, she had to face off with several problems. Over time, she found solutions to each of them. She could have communicated what she learned through a variety of genres:

  • A self-help book
  • A business book
  • A how-to book

However, Lindsey decided to write a memoir, or what I call an Overcomer’s Story. In an Overcomer’s Story, the author’s life has a strong and direct “point” to it. That point is the main takeaway of the book.

Here are the key elements to a memoir, and what you need to know to write one.

Memoir Ingredient 1: Honesty

I love memoirs. Lucy Greeley’s Autobiography of a Face and Jeanette Walls’s The Glass Castle are two of my favorites. Throughout each of these books, the author gives us a snapshot of a real and messy life told with absolute honesty.

In a memoir, the reader gets on the roller coaster with the writer.

This is not typically true of an autobiography. Autobiographies are usually a textbook-like, long (and tedious) highlight reel: “I did this, then I did this, and then I did this.”

I rarely enjoy those kinds of books. They create psychological distance between the writer and the reader. The author tells his or her story in a way that ends, “And we all lived happily ever after.”

By contrast, though a memoir can end in triumph, it doesn’t end with a fairy tale resolution. It ends like this: “And here I go on, still trudging this road. But I’m here.” Readers can relate to that kind of conclusion.

Memoir Ingredient 2: Hope & Help

As The Book Professor®, I only work with authors who want to offer hope and help to people. To make sure the final result will accomplish this goal, we always do two things.

  1. Create a purpose statement
  2. Define the audience

We talk more about these two critical parts of the process in this article. Those two “boundary lines” help inform every word the author writes from that point on.

When we build these two components, the memoir becomes more than pure entertainment. As the author tells his or her Overcomer’s Story in an emotionally descriptive way, the audience receives a sense of hope: “If the author made it through that, maybe I’ll be okay, too.”

Then, the “help” comes in how the person did it. These books still contain problems and solutions, but the author shows more than they tell.

The skinned knees and bruised elbows represent the problems the author faced. But he or she will then say, “I found this, and it really helped.” With a well-defined audience and purpose statement, the author can be certain that the book’s readers have faced similar problems.

Memoir Ingredient 3: Pivotal Moments

When I help authors structure their book, I use a tool I developed called BookMAPs™ (read more here). There are two of them, and each serves a vital role for the author. BookMAP 2 looks at the problem/solution sets the author discovered.

However, memoirs use BookMAP 1 to define their overall structure:

  • What it used to be like
  • What happened
  • What it’s like now

It’s the second bullet point, “what happened,” that makes up most of the memoir. It’s a series of pivotal moments where everything shifts, and through those shifts, the author’s life completely changes.

Sometimes, these pivotal moments can be “Aha!” moments, when the author decides, “I’m going to do things differently.” But most of the time, those pivotal moments come to us as a surprise. They can be happy surprises: You meet the love of your life, have a child, or fall into a career that’s perfect for you.

However, pivotal moments often come as a result of unwelcome surprises: A death, divorce, or job loss.

But as the author describes these pivotal moments, he or she can’t just recount the facts. The reader needs to experience all of what the writer has to offer.

Memoir Ingredient 4: Go Deep

Through BookMAP 2, authors will look at each of these pivotal moments through a variety of lenses. They’ll ask themselves what their life was like:

  • Professionally
  • Financially
  • Relationally
  • Physically
  • Personally
  • Spiritually
  • Mentally

For each of these, we take a deep dive into the “before,” the “during,” and the “after.” There will likely be more than one element that the writer has yet to consider.

For example, a pivotal moment might cause someone to learn about his or her relationship: “I don’t want to be around people who make me feel bad anymore.”

Or, it might be a financial change: “I tethered myself to this person because of the money, but I decided to put myself first. I may live hand-to-mouth for awhile, but that’s better.”

As the author writes, we look for ways to pull out these moments through sensory language. We want readers to feel what the author felt at the time. There, as the readers viscerally experience the author’s story, they experience more of the hope and help so crucial to the audience the author has defined.

Are you an overcomer?

Of all the genres of nonfiction books, memoirs can be the most difficult to write. The experience can be emotionally draining, and a lot of people think they can just farm the work out to a ghostwriter.

But here’s the thing. Ghostwritten memoirs rarely make a personal connection! The person who lived the story has to write the story for it to make an impact.

If you want to write a memoir, you don’t have to do it by yourself. At The Book Professor®, we don’t write your book for you. We guide you through a tried-and-true process. We become your sounding board. And we help you finish and publish a book that can stand shoulder-to-shoulder with anything else on the market.

If you’re an Overcomer, I’d love to help you write your book. Let’s get your story out there!


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How One Triathlete Turned Her Blog into a Memoir

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Lindsey Jacobs found her voice as an author while going through one significant life change after another. She transformed her story into a nonfiction book with a little help from The Book Professor®.

It started with a lifelong dream

Lindsey Jacobs had always wanted to write a book. As a kid, she took creative writing courses and crafted poetry. Though she harbored a desire to have a finished novel one day, she said, “I would never have expected my first book to be my personal story.”

That story was fraught with difficulty. Lindsey went through a painful divorce. She struggled to learn how to become a single mom and deal with the fallout from her marriage. In talks with a counselor, she discovered her “normal” wasn’t normal at all. She had been worn down and completely stripped of her sense of self—traumatized by years of abuse.

As therapy helped her heal, she sought balance in her day-to-day life. Lindsey had always been a runner and, at the time, worked at a Fleet Feet franchise. A co-worker encouraged her to train for a triathlon, something Lindsey had never considered.

Inspired by her friend’s words, she decided to sign up for an IRONMAN® triathlon. The training was tough. She still enjoyed running but found biking tedious and repetitive. Worse, she was a weak swimmer, terrified of water.

But as she tackled her tangible fear of swimming, she found she could also tackle some of her less tangible fears—the anxieties that came with her new life.

During a training session one day, Lindsey had an idea for a short essay. Though she said it started as “stream-of-conscious ramblings,” by the time she got home, she had a two-page anecdote to type up.

Lindsey took her small document to work and discovered it resonated with other athletes. They said, “This looks like it belongs on a blog. Have you ever thought about starting one?”

She hadn’t, but she found the idea exciting. She purchased the domain ramblingrunnergirl.com and started blogging. Her initial posts were purely about running and triathlon.

However, she began to write about the training process in the context of her life and struggles. Before Lindsey knew it, she had something more than “ramblings” on her blog. She had a strong idea for a book.

Seeing a Nonfiction Book Inside a Blog

As Lindsey blogged faithfully, she found a powerful metaphor. All of life is like training for a triathlon. Each of us experiences:

  • Fears (swimming)
  • Monotonous obligation (biking)
  • Joys (running)

When she saw how these ideas came together, she said to herself, “I need to tell this story.”

Lindsey completed IRONMAN Arizon in 2014. Not long after, she ran into Paul Gilbride, a former Fleet Feet customer of hers. As they spoke, she shared her experience and book idea.

Listening to Lindsey, Paul said, “I’ve got to introduce you to somebody!” Paul had been working on a book of his own with Nancy Erickson, The Book Professor®.

As an athlete, Lindsey understood how helpful a great coach could be. She decided to write her book with Nancy, choosing the Group Mastermind process.

Lindsey said, “I’m an athlete. I’ve always been part of a team, and I love the camaraderie of people alongside me who are working toward a common goal. The Group Coaching thing was perfect for me.”

Lindsey came to the table with several ideas but no structure. She appreciated Nancy’s step-by-step process, which reminded her of the drills her swimming coach assigned her.

Lindsey said, “I’m a creative. I have a lot of ideas, but sometimes those ideas just kind of float around in my brain without any real purpose. Having Nancy to guide with her modular plan made it really easy to follow and tackle little bits at a time.”

She continued, “When I started swimming, I had no clue what I was doing. The swim coach said, ‘Okay, I want you to swim the length of the pool without using your legs—just your arms.’ Then, later, he had me swim by skimming my fingertips on the top of the water. When you work on one small thing at a time, it’s easier to put the whole thing together into one natural motion.

“That’s how it was with my book. I had all these ideas I was thinking through. But breaking down the book-writing process with Nancy was like learning how to swim.”

However, as Lindsey continued to find personal balance, she decided to go to nursing school. With full-time work, single motherhood, and college, she had to “sideline her book for a while”—halfway through the first draft.

But even though she stopped working on her book, her book kept working on her.

Relying on a Book Coach

Nancy believed in the book and kept in touch with Lindsey. When Lindsey finished school, Nancy asked if she was ready to finish her book.

She was. The two picked up right where they had left off. Though life became busy again, she kept going. Lindsey said, “Nancy was great. She told me to go easy on myself and never beat myself up for not going about it perfectly. Just like with training, there are good days and bad days. You just have to press on.”

Though Lindsey had structured her book around a BookMAP™ 2 structure (problem/solution sets), the book made more sense as a memoir, based around a BookMAP™ 1 structure. (Read more about BookMAPs here.) The whole book ended on a “big moment,” which was the moment she crossed the IRONMAN finishline.

However, for Lindsey, she didn’t feel like the structure worked until she reached the editing phase. After months of work and struggle, while she was out for a run, she saw the opening scene in her mind. When she found that scene, everything clicked into place.

She said, “It’s just like training. You have to trust the process—that it will all come out in the end.”

A Story that Changes Lives

It’s been a whirlwind for Lindsey. She began training for IRONMAN Arizona in 2014. Since then, she’s become a triathlete, a blogger, a nurse, and has even re-married. Through it all, she managed to finish her book, which she was released on January 1, 2020.

Now that her book is out in the world, she’s found how relatable her traumatic experiences are. She said, “My story is very vulnerable. And I have gotten such great feedback from people! My favorite part is that people now share their stories with me.”

She even got an endorsement from Olympic rower—and three-time gold-medalist—Emily Regan. You can buy Lindsey’s book, Stronger: From Trials to Triathlete to Triumphant, on Amazon.

What’s Your Story?

Do you have an amazing story to tell? Some insight into life that you want to share with the world?

At TheBookProfessor.com, we believe you do. Don’t keep it to yourself. And don’t let your ideas just rattle around in your heart, head, or blog. Contact Nancy Erickson and get started on your book.


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Prior Programming & Personal Growth

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There’s a funny thing about childhood. It’s seems like we make it through only to spend the rest of our lives either denying it or trying to recover from it. I wasn’t always willing to examine my childhood and how it has affected me long into my adult life, but I now realize that stories of personal growth help others see that they are not alone in our struggles.

When I was growing up, I had a wonderful family, but we moved a lot. My dad worked for IBM, which at the time people joked about it meaning “I’ve Been Moved.” We moved a lot. The longest place we ever lived was three years, and the shortest was nine months. By the time I graduated high school, I’d been to nine different schools.

The culture shock was, at times, dizzying. When I was twelve, we moved from Tulsa, Oklahoma to the Chicago area. Itprior-programming-and-personal-growth was like moving to a foreign country. The people talked differently, and it wasn’t just their strange accent I had trouble understanding. They used odd phrases like, “Do you want to go with?” Go with what? With whom? I kept waiting for them to finish their sentence and they never did. They called the restrooms “washrooms,” and Coke, which, for me, was the proper name for every soft drink in the world, was called “pop.”

Even the solar system was different. It got dark around 4:00 when I was barely home from school, when in Tulsa—even in the dead of winter—the sun didn’t set until around 5:30. And then there was the cold. It wasn’t just cold in Chicago. It was bitter, bone chilling cold, and the real temperature, which plunged to 21 below zero, felt like 40 below with the wind chill. When I walked outside to go to the bus stop, my nostrils froze shut. I was cold to the bone, summer and winter, the entire three years we lived there.

It wasn’t easy always being the new girl. Every place we moved was so different. What were the rules here? Who could I trust? Who should I be? The trepidation of walking into a new school on the first day was crippling. My stomach tightened, my bowels loosened, and my neck got stiff. As all eyes bored into me when I stood in front of the room to be introduced, I fantasized about being lifted up onto a cloud and transported away. I didn’t want to start over. And over. And over.

It was important that I figure things out before I shared any of myself in any way. I needed to learn the rules and customs and behaviors in a new place, so I could mimic them and fit in. I became a completely different person every time we moved, and I adopted new personas to match what I saw in others. That’s when I developed my three most crippling self-defeating beliefs:
1. If people know who I really am, they won’t like me.
2. No one cares about me.
3. I don’t matter.

My personal growth process progressed slowly but surely

It’s been a long time since I was twelve years old, and I wish I could say that those internal messages disappeared with my youth, but they did not. To the contrary, these became my core beliefs about myself, and they kept me in chameleon mode for far too much of my life. These negative beliefs caused me to neglect myself and my own needs, to marry an abusive husband, to work in a career that I hated, to be under-developed as a human being, and to live a life of crippling anxiety — always trying to figure out what to do, who to be, how to act.

With the help of some good therapy, journaling, and a daily practice of meditation, I’ve worked through these issues, and they no longer cripple me. But I admit that, on certain days, I have to work really, really hard just to justify my existence. On those days I feel like I don’t matter, that no one cares about me, and if people knew who I really was, they wouldn’t like me.

When you’ve built your life on a lie, it’s hard to overcome that thinking. The lie becomes the truth, and the truth becomes a lie. I believe it’s the lies we tell ourselves that prevent us from doing the things we were meant to do and for which we are gifted. The lies we create become barriers that block us from personal growth.

I don’t know what lies you’ve been telling yourself, but I do know the truth.

You do matter. You are important. You can help other people.

You may feel that you don’t have anything to offer that’s worthy of writing a book, but I disagree. Take a look at your life, what you’ve learned, what you’ve been through, what you’ve developed, what you’ve gleaned, what you’ve endured. Take a moment to consider your story of personal growth and all you have done to get to where you are now. You may not know everything else in life, but you do know your own life. You know your own patch of ground, and you know it well. What do you know and what have you learned that can change lives, save lives, or transform society?

You can do that, can be that voice of hope and help to others, and I’m here to help.


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autobiography vs memoir book coach which should i write

Autobiography or Memoir: Which should you write?

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autobiography vs memoir book coach which should i writeThe words “autobiography” and “memoir” are often used interchangeably in social situations – (and even on Amazon.com categories!) but the two terms represent vastly different types of work.

What is a memoir?

A memoir is a written story that typically covers a portion of someone’s life. This type of book is often written by “normal” people like you and me, and can start at any point within an author’s life. Historically, autobiographies tend to be dryer material – more factually researched and historical than memoirs, which can have a more emotional edge and a moral to the story.

Should I write my memoir?

As I often say, you are the only one who can tell your story! Here are some questions you need to ask yourself before you embark on the journey of writing your book:

  1. Do you have a story worth telling? If you have a story that others would be interested in – experiences you’ve had, circumstances that you’ve overcome, major accomplishments and the road to achievement – then there may be interest in your story. Oftentimes, the authors whose autobiographies perform best have been told by family, friends, and colleagues, “you should write a book,” for a number of years. Has this happened for you?
  2. Do you have a story that could help others?  I’m a firm believer that if your story has the potential to help others who face similar circumstances to yours, by bettering their lives or personal experiences, that you have a duty to share your story.
  3. Can your story be told with total honesty (absolutely no embellishment!) and how the readers’ attention? Often times, you’ll find that all of the little stories that make up the big story of your life can be interesting enough without added embellishment. You simply need to look at the language you use to impart your experiences.

What is an autobiography?

An autobiography typically covers the events of a writer’s entire life from birth to present. An autobiographical book typically focused on the total trajectory of an individual’s life and highlights many experiences from a personal point of view in chronological order. Authors typically highlight formative instances from childhood, adolescence, and their adult years. Autobiographies are typically written by celebrities, experts and people of significance, and contain highly researched and verifiable information.

Should I write my autobiography?

If you are unsure about whether or not you should write a memoir, I’d recommend that you ask yourself all of the same questions listed above and that you add one more:

Is your life so significant that someone would be captivated by the entire experience – from the beginning until now? 

Additionally, you should consider if the public’s interest in your story is more emotional or historical. Autobiography is clearly the more historical of the two types of non-fiction life writing.

Are you ready to write?

If, after you’ve considered all of the questions above, you believe you have a story that needs to be told, I’m ready to help you start writing and publishing your book. The success of your book – and how relatable it is to your audience depends on how well you tell it. As your personal book coach, I can help you craft your story and work with you when you to write a book that is beyond compare. Don’t let fear of writing keep you from sharing your story with the world!

If you need help to write your book, consider working with me as you write your first book. Details below!

 

 


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April-Webinar-how to attract an audience for your book book marketing

How to Attract an Audience for Your Book

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How to attract an audience for your bookAs a writer, you may enjoy the solitary pursuit of writing, but one thing’s for sure—when your book is finished you’ll want get it in the hands of readers. The best way to do that is to start now, even as you write your book, to attract your audience.

You may have heard the old adage that it takes seven touches to make a sale. In book marketing, that has held true. Your audience needs to hear what you’re about, to learn to respect you as you prove your expertise, and to become interested in you and enticed by what you have to say, well in advance of a purchase.

1. Define Your Audience

Before you can attract an audience, you need to know who they are. Of course, your readers are your audience, but who are they? Picture them as they walk in the bookstore. What do you see? Is it women between the ages of 30 and 50? Parents who want to instill values in their children? Business owners who are short of cash?

The key is to figure out who your audience is before you begin writing your nonfiction book because that’s the group you will influence, the group you will impact, and the group you will target when your book is complete.

2. Define Your Book’s Market

Isn’t your audience the same as your market? Not necessarily. Your market is the people/organizations/institutions that will purchase your book. For example, if you are writing a book for children, children are your audience, but they’re not your market. Your market is the person with the pocketbook – the parents.

Think about those people/organizations/institutions that might purchase your book, for example, educators if you’re writing about children, or mental health practitioners if you are writing about walking conquering depression. Try to identify at least six markets for your book – a primary market and five secondary markets. You’re going to use this information when you start reaching out to potential customers, so be thorough.

3. Classify Your Book

Part of knowing your audience is knowing where your book fits in relation to other books. In other words, what is it’s genre?

The term genre simply means a particular classification or type of book, and there are two main genres in writing: fiction and nonfiction. There are numerous sub-genres within each of these genres, and you need to know where your book fits. Why is this important? It’s important to you because you want to reach a certain audience, and people often select the books they read according to genre. That’s why bookstores divide their selections by genre—it makes it easier for people to find the books that appeal to them.

Think about your audience again. If they are looking for your book, what section will they browse in a bookstore? Assume they don’t know the book title or your name as the author. They simply want to find the information that your book delivers. Where are they going to look? Identify your book’s genre, and you will have some insight on how to reach your market.

This is the starting point for identifying your readers, but there’s more to it than simply identifying your genre. Your readers are buried within your target markets, and I want you to know how to scout them out.

4. Target Your Markets

With all the books being published, it’s more important that EVER to know your market and how to reach your audience.

So, go back to your ideal customer. They’re hard to find because they look like everyone else, so we have identify them according to what they need. And what is that? They need the SOLUTION that is found in your book. You may think, “I know who they are – generally – but I don’t know how to get to them specifically.”

Go back to your list you made of primary and secondary markets and create a detailed plan to reach them. Do this before your book is finished, so you’ll be ready to get your book in their hands when it’s published.


 

 

 

 


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