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Learn How to Write a Nonfiction Book-Tell the Truth

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“I really want to learn how to write a nonfiction book,” he told me over the phone, “but I think I have to write it as fiction because people will know who I’m talking about.”

“What do you mean?” I asked. “What’s the secret?”

Family secrets. Truths not told. Sensitive feelings. Things swept under the rug. These can be big barriers when deciding how to write a nonfiction book.  Big risks.

Some of us have stories that we’ve had to bury out of respect—or fear—of others. All our lives, we’ve pretended that things are okay, and we’ve hidden truths that have hurt us in order to protect someone else. We’ve lived under the shadow of other people’s choices, and we want to finally be set free. Except we’re afraid. Really afraid.

Perhaps you’ve been a victim of sexual abuse, or you grew up in a violent family, or you suffered under the lash of a parent’s alcoholism or other addiction. Maybe your husband is a closet homosexual or your child is struggling desperately with his or her gender identity. You know your story can literally save or change someone else’s life, but you’re afraid to tell the truth because it could hurt other people. Some of our stories are built from shame. I understand. But you can overcome this fear-keep reading to learn how.

Keep the End in Mind

It might be best to stop obsessing over the people you might hurt and instead to focus on the people you can help. The problem with dirty little secrets is that they get stashed away, and when you find yourself in the middle of one of them, you’re convinced that you’re completely alone because people don’t talk about this stuff.

This doesn’t happen to people like us. Nice people don’t have problems like this.

Don’t talk, don’t see, just pretend.

When you were smack in the middle of your pain, chances are you felt totally alone. There was no one to talk to and no one who understood. This type of isolation is deadly. You have to bury the pain, and you eventually have to split off from yourself to survive. You maintain a public façade that you protect with all your energy, and in doing so, you lose touch with yourself because you’re living a lie.

What if you’d had a book to be your friend? What if you’d connected with a fellow sufferer, the book’s author, and felt the compassion of someone who’d been through the same thing but was now on the other side of it? Would you want to know how things got better for that individual—to see a path out of darkness for yourself?

What if you could be that author?

Human beings are resilient, but there are two things we can’t live without: hope and help. When you tell your story—what you’ve been through, what you’ve endured, and what you’ve overcome—you can be the lifeline for someone who is sinking. You can be that voice of hope and help.

You Don’t Need Permission

If you’ve ever been in a codependent relationship, it’s likely that you don’t want to step on any toes and that you’re overly concerned about others. Guess what? You can forget about other people right now and do what you know is right.

You don’t need anyone’s permission to learn how to write a nonfiction book.  You don’t need to worry about pleasing or displeasing anyone because your focus will be on your audience and offering them hope and help. You’ll be radar-locked on helping those who need you, and everyone else can fall by the wayside. What they think about what you’re doing isn’t your concern. What you know as truth is what matters.

The truth is, there’s a lot of pain in life for most of us, and it usually involves other people. You can be both courageous and discreet when you write your book. Sometimes all you need is the courage and a helping hand to take the first step and I’d be honored to help.

If you or someone you know is ready to learn how to write a nonfiction book and share your story,  please contact us today and we can help you take the next step!

 


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Author Feature: Beth Standlee-People Buy From People

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As a salesperson, do you find it challenging to engage in meaningful conversations with clients? In a world driven by social media, email, and the day-to-day demands, it can be hard to make the most of your time when you do have the opportunity to present your product or service face-to-face. It can feel like the culture only wants to connect through social media and stifle real conversation. But it doesn’t have to be. If you’re a salesperson looking for ways to make meaningful conversations that lead to sales and increased profitability, you must remember one thing, no matter how computer savvy your client may be: People will always buy from people.

Meet Beth Standlee, Keynote, Author, CEO/Founder of Trainertainment L.L.C.

At age 19, Beth was pregnant, unwed and dropping out of college. Today, she is the founder and CEO of a successful sales training and sales coaching company. There’s a reason her story ends this way, and it’s the confidence she gained from embarking on a sales career journey that taught her more than she ever dreamed possible.

Someone once said that when Beth talks about sales, it goes from black and white to color. That’s Beth. Her passion to help others never ends. Whether it’s five people or five thousand, she has ’em in her hand. You can’t say no to that passion. And she believes deeply that you can have it, too.

People Buy From People: How To Personally Connect In An Impersonal World

Equal parts smart and sass, Beth Standlee is an energetic and entertaining expert in the art of sales and how the profession elevates women personally, financially, and spiritually. From earning a new car every year in Tupperware sales, to selling high-tech solutions, and eventually leading her own sales and training company, Beth has never stopped selling—because sales have been the gateway to her full and satisfying life.

A 1-to-1 client of mine, I can attest that this is not another “how to” sales book. In the age of internet sales and automated communications, Beth takes us back to the basics and reminds us that People Buy From People! What’s her secret? It’s connecting first to create the kind of meaningful conversations that result in closed sales.  The purpose of this book is to introduce a simple, proven, and personal sales process. Beth’s overarching goal is to help others learn how to sell more and have fun doing it, so they gain more financial and personal freedom to improve their lives.

The book is available now. Click here to get your copy today! You won’t want to miss this one! It has been my privilege and pleasure to work with Beth.

If you or someone you know has always wanted to write a book, reach out to us, and we can help make it happen!


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"You should write a book."

Has Anyone Ever Told You That You Should Write a Book?

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Has anyone ever told you that you should write a book?

I’ve met hundreds of people who have been through things, have learned things, have discovered things, and have developed things that could truly change the world—if only the world knew about them. But there’s a nagging voice in their heads that tells them that they’re average, that they don’t have anything to say, that nobody would care about their story, that it’s not a big deal. Just the opposite, however, is actually true.

How did that make you feel?

Maybe you’ve been told many times that you should write a book. How does that make you feel? Flattered? Annoyed? Scared? When I teach writing, I talk a lot about audience and how to connect with them, but the first step is to connect with yourself and be honest about the emotions you have about the prospect of writing a book. What are you feeling?

Do you want to write that book but don’t know how to get started?

How does that make you feel?

Have you ever had “write my book” on your mental to-do list? If so, that goal is probably jammed in there like this:

  1. Finish project at work
  2. Go to the kids’ ball game
  3. Make appointment with financial advisor
  4. Write my book!

Oh yes, let me just WRITE MY BOOK in between juggling my work schedule and a busy family life!

How do you feel when there’s such a huge item on your list that you know you won’t accomplish in one night or even one month — along with the smaller items that you will? Don’t set yourself up for failure! There’s a better way.

Did you start to write your book and get tangled up?

How did that make you feel?

Maybe you put pen to paper and started to write, but you got lost along the way. Perhaps you started with one idea, then drifted to another, and now nothing is organized or seems intelligent. Are you Frustrated? Aggravated? Defeated?

Now…

How do you WANT to feel?

The great news is that you CAN write your book in less than one year, and when you do that, you will feel emotions like accomplishment, completion, and triumph. And this is only the beginning!

Listen to my friend and client Helen G. and what she said about writing her first book: 

“I knew I wanted to write a book and had already begun. … In 2007 I met Lundy Bancroft at his St. Louis workshop, told him my childhood experience and he strongly encouraged me to write a book about it.

[Since I wrote my book] my life is still very busy …[but] the best part of what I have experienced is the positive effect it is having on my family who are very supportive~~and the many friends and colleagues who seem eager to read my book.

I have dreams of a long vacation, time for some R & R. After that, get started on my next book, to be followed by a third! … At 74 I hope to be able to keep up with my dreams.

Nancy has been wonderful to work with. She is a person of integrity and compassion. She is supportive, knowledgeable, and available.

The most difficult thing for me has been the fact that all of this is so new to me and I don’t always know the questions to ask. However, I’ve always felt that my questions were addressed with respect and understanding.

I now consider Nancy a dear friend whom I hope to continue working with. She deserves the very best. I could not have done this without her and the resources to which she directed me.”

Are you ready to start down the path that I have painstakingly and specifically built for you to follow to write your nonfiction book?


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Craft Your Exceptional Story With Structure

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I don’t care if your passion is about a new business process that can save time and dollars, a memoir about overcoming pain and suffering, or if it’s about how to connect on a soul-level with your dog: if you have a passionate solution, someone else needs it. People don’t buy books, they buy solutions. Someone is looking for what’s trapped inside you.

When it comes to crafting your exceptional story, it can be difficult to know where and how to begin. I’m here to help you design your story so you can start writing and get your message out into the world. As a book coach, my life is spent working with individuals who have a story to tell, and helping them share that story in a way that moves people to action.

What is your story?

All of us have our own story, and people are truly interested in hearing it. Every day, each of us are asked questions such as:

  • What do you do?
  • What are you passionate about?
  • Where did you go to school?
  • Do you have kids?

Even if people aren’t directly asking about your story, these types of questions are indirect ways to try to learn more about you and the story you have to tell.  

Physiologically, humans are wired to enjoy and relate to stories. Stories have been a part of the human fabric since the beginning of time. People like to listen to stories, relate to them, and remember them. Find your story and give people what they crave!

It’s important to understand the difference between telling your story and presenting your resume. You cannot tell your exceptional story by reciting a list of your accomplishments or delivering an elevator pitch. You need to dig deeper. Your story will communicate who you are, so you need to figure out exactly who that is and how to showcase that person.

Start with the foundation of your story

Before you start writing your story, you need to answer two questions:

  1. What is the purpose of your story?
  2. Who is the audience?

Stories can help you cross racial, social-economical, political, and religious, boundaries; they are that powerful. I believe there are two key things all people need: hope and help. Your story has the power to offer hope and help to others. Your story can change lives and have an impact on society, but you need to decide just what kind of impact you want to make. What do you want your story to communicate? What change do you want to invoke in the reader? How will your story help people?

Knowing your audience is essential. Your target audience will determine what you tell them and why. Cater your story to grab the interest of your audience, so that you can deliver a helpful and memorable story. Take a look at my blog post, How to Define an Audience for Your Book, for a more in-depth explanation of how to tackle this important task.

Outline the three parts of your story to lay the plan for your nonfiction book

Obviously, all stories have a beginning, middle, and end, but the three parts I suggest you consider are these:

  1. What it used to be like
  2. What happened
  3. What it’s like now

Start with what life was like before the change happened.  Were you happy? Overworked? Unfulfilled? Paint a picture of your “before” and set your audience up for the change.

The “what happened” section is the turning point in your story. It’s your pivotal moment, the bridge that connects the before and after. Something happened that caused a change in your life, and that’s what you’ll share with your audience. Some changes are internal, such as an “aha!” moment that directed you to take action or make a change, but some people need more of a push. External changes are things that force us into change, such as the death of a family member, birth of a child, a divorce, loss of a job, or some other life-altering occurrence. What happened to you? How did it force you to change and why?

Create closure in your story

Next, tell your audience what it’s like now. Where are you in your life? How are things different?

If you’re struggling with how to wrap up the impact of your life or a specific chapter in your story, consider these six areas of your life and how they have been impacted by the events you shared in your memoir or business book:

  • Spiritual
  • Health
  • Relationships
  • Emotional
  • Professional,
  • Financial

How have these areas of your life been affected?

If you take these three aspects–What it Used to be Like, What Happened and What It’s Like Now–put them together, and seal them with a solid purpose statement that clearly communicates the purpose of your story, you will have a solid design in place.  

You have a story to tell, and people are ready to hear it, but whether or not they will relate to it and remember it depends on how well you tell it. How you tell your story is just as important as the story itself. I can help you craft your story and work with you when you have trouble writing. Don’t let fear of writing keep you from sharing your story with the world!

If you need help to write your book, consider working with me as you write your first book. Details below!

 


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Writing a Book is Hard But Can Be Done When You Organize it Bit by Bit

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If you’ve never written a book, how would you know how to get started?

Some people just sit down and start writing. But they soon discover that all the ideas that have been rattling around in their head have no form, no shape. What comes out is like a spaghetti messa bunch of unconnected threads. They have a message, but they don’t know how to get it down on paper.

The problem with the “write-first” approach is that it’s like trying to build a house without any plans. You have no blueprint to follow, no foundation poured; and you don’t know what the house will look like when it’s finished. Writing a book is hard but can be done when you organize it bit by bit.

Tiny Little Steps

When you first learn about writing your book, it’s important to realize that it’s a large project. It’s not something you’re going to accomplish overnight. And you know the key to large projects, don’t you? You have to break them down into tiny little steps.

Have you ever heard anyone say, “How do you eat an elephant?” The answer is one bite at a time. And that’s true. You have to break down the tasks writing a book into bite-size chunks.

When you work with me, we develop a BookMAP, which is a visual representation of your entire book.

And when you have a BookMAP, I contend that you can actually start writing your book in 15-minute increments. Your BookMAP is broken down into such small pieces that you can write those small bites and ultimately assemble them into a comprehensive manuscript.

Your experience is unique. In fact, no one else has your story or has lived through what you’ve learned. You are the only one who can do this, but if you’ve never written a book before, you probably don’t know how to get started. And how would you know?

If you want to know how to start a book, how to publish a book, or how to write an eBook, The Book Professor is here to help.

Reach out for personalized help on your book project. Your options include one-on-one coaching, group executive book coaching, and self-paced learning. We can help you move your project forward. Contact us today to learn more!

 


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Writing A Book: Focus On The Purpose

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I love meeting people who want to write stories. But you know what I love more? Meeting people who want to write stories that have a purpose, which is something I stress in my book writing courses. I recently heard a podcast, and the speaker suggested that not everyone has one true calling. She dubbed people who have many interests and talents as multipotentialities. She said that living in a society that asks “what do you want to be when you grow up?” can have a detrimental effect because it makes people feel they have to commit to one thing forever—and that many of us don’t have one “one true calling” or one purpose. Interesting.

I know what it’s like to go through life doing jobs that were never suited for me in the first place. (Yes, I was once the owner of an asphalt paving company!) But I do believe that we were all put on earth for a purpose. It’s no different when writing a book. You must focus on the purpose of your book. It’s the only way you will impact your audience and make a difference in their lives.

Give Your Nonfiction Book a Pointed Purpose Statement

The Purpose Statement for your book is exactly what it sounds like. It’s a statement—a single sentence, not a paragraph—that states what your book will accomplish for its specific audience. If you want your book to make an impact, it must perform an action.

Here’s a fill-in-the-blank formula that will help you craft your Purpose Statement:

The purpose of this book is to do ___action_____ for _audience_____.

What do you want your book to do? Hard question. Maybe it’s easier to explain what you don’t want it to do: You don’t want your book to raise awareness. Seriously.

You might think, I think I do want to raise awareness. Actually, you don’t. If you write a book to raise awareness, you miss an opportunity to change lives, save lives, or transform society.

You could write the most captivating, awareness-raising book in the world, but at the end, your readers’ response will be, “Well, that was interesting. Now I know about that.” Then they’ll shut the cover and promptly forget about it. Or maybe it will stick with readers for a few days, and they’ll think, “Somebody should do something about that.” But that’s as far as it will go. In the end, you’ve spent your time, energy, emotion, and money to write a forgettable book.

You want to create change in a specific, targeted audience, and you can use this formula to write your Purpose Statement:   

The purpose of this book is to _action_ for _audience_ so they can result.

What change do I want to invoke in my readers? Change implies action.

Here’s an example from one of my clients:

Nancy Nelson, Lessons from the Ledge: The purpose of this book is to guide women in crisis to dig into their resilience, to push past the pitfalls, and to reframe the pain so they can thrive instead of merely survive.

Let’s analyze Nancy’s Purpose Statement in light of our formula:

The purpose of this book is to guide (action) women in crisis (audience) to dig into their resilience (result 1), to push past the pitfalls (result 2), and to reframe the pain (result 3), so they can thrive instead of merely survive (result 4).

Your Purpose Statement is the foundation of your book. It defines your mission and describes your job as the author: to deliver your audience to realize the purpose of your book. It should be clear, concise, and specific. It’s the guide for everything you’ll write.

What about you? If you or someone you know is ready to tell your story with purpose, please contact us and we can help you enroll in a book writing course today!


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Self-Publish Your E-Book

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An E-Book stands for electronic book, which is a digital version of your manuscript. E-books consist of text, images, or both. They can be read on most mobile devices; including smartphones, like the iPhone or Android; tablets, like an iPad or Surface; and eReaders, like a Kindle or Nook. All of these mobile devices can hold hundreds of titles at once. It’s like taking a library with you on the go (Source).

Whether you want to write an E-Book, small byte book or have already written a nonfiction novel and are worried about landing a book deal, you should really consider self-publishing. Times have changed, and signing on with a big publisher is no longer the only way to get your book into the hands (or onto the screens) of readers. Here’s why you should give self-publishing a chance for your next book:

1. One in three E-books sold on Amazon is self-published.

If you think readers will shy away from self-published books, think again. Sales show that readers are more and more interested in purchasing books from independent authors. If you can get a good fan base and work on a solid marketing campaign, your self-published book can absolutely compete with books published in the traditional manner.

2. Independent authors make up 25% of Amazon’s best E-book sellers list.

Not only are independent authors selling books, but they are also topping the charts. The books published by the “Big Five” publishers only represent 16% of the bestsellers. Self-publishing has allowed readers to discover new authors, and it’s clear that they are enjoying what they are reading. It just goes to show that if you can write a quality book and market it properly, you have a good chance of not only selling books, but also becoming a well-known author.

3. You are in control of your timeline.

If you go the traditional route, you will have to first spend several months searching for an agent, who will then spend even more time hunting down a publisher. Even if your book is accepted, the timeline for your book hitting the press could be 1-3 years, and remember, that’s if and only if you actually land a book deal. Not to mention the 15% you have to pay your agent for landing the deal.

If you self-publish, you can get your book out as soon as you are confident in your final draft. Obviously, it’s best to go through several edits and not begin the publishing process at 2am while you’re wired on your 4th cup of coffee. The point is that once your book is finished, you can publish it in a matter of months instead of years.

4. You set the price.

If you go the traditional route, your publisher will set the price for hardcover, paperback, and E-books, and you have no say in whatever price they choose. If you self-publish, you can set a price point that works for you. Smashword’s 2014 survey showed that E-books priced between $2.99 and $3.99 tend to sell best. If you think that seems low, keep in mind that you won’t have to turn over 85% of your profit to your publisher, like you would if you went the traditional route.

It’s free to publish through Amazon’s CreateSpace print on demand service, which allows you to print physical books only when they are needed. Print-on-Demand services also help you avoid excess inventory. Traditional publishing involves ordering press runs of books that could end up leaving you with a stack of books you have paid for but haven’t sold. Self-publishing through a POD service saves you money on inventory, as well as on the cost of shipping and storing the books.

5. You are in charge of marketing & sales.

Many authors believe that traditional publishers will go above and beyond to market their book, but that’s not true. The reality is, even if you go through a traditional publisher, you will most likely have to come to them with some sort of marketing plan, which they will then decide whether or not they want to implement. Not only will you be at the mercy of the publisher’s marketing tactics, you’ll also be tied to whatever budget they allot to you.

Self-publishing means you are completely in charge of your marketing. Even if you decide to hire a marketing consultant, you will have the final say on any marketing decision. No one believes in your book more than you do, so why not put your passion into your marketing strategy?

These days, readers are less concerned with who published a book and a lot more concerned about the quality of the writing. Self-publishing is an excellent option for any author that is ready to tell their story.

If you or someone you know is ready to tell their story, please contact us today and we can help you take the next step


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Why Writing A Book Is The Seed For Your Career

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Spring. Is there anyone else out there counting the days until March 20, 2019? While I’m thankful to live in a state that gets to experience all seasons, this winter has been pretty brutal where I live and cold—bitterly cold!

Other than the warmer weather, you know what else I love about Spring? Flowers. Trees. I’m not an avid gardener, but I appreciate the practice of gardening. There’s something fascinating about taking a tiny seed, planting it carefully in the ground, and with just the right amount of water and sunlight, you can watch it grow into what it was created to be. Amazing.

As someone who teaches professionals how to write a nonfiction book that establishes your credibility and sets you apart from your counterparts, I believe that writing a book is the seed for your career. Let me explain. Are you where you want to be in your career? Have the hours you’ve put in at the office panned out into the job you’ve always dreamed about? Many still spend countless hours working to climb the corporate ladder, but is it working? If you’re not in corporate America, maybe you’re a coach or speaker who’s desperately trying to get speaking engagements to no avail, yet you have a powerful message that could change someone’s life if you had the opportunity to get that message out to the right audience.

If that’s your situation and you want to fix it, keep reading.

Write a Book and Recharge Your Career

Some people look at writing a book as something to check off their “bucket list.” While it feels good to mentally check off those items, there’s no reason to wait until you’re old to learn the value of writing a book!

Whether you’re a coach, speaker, or business executive, you’re a different entrepreneur. You have the expertise and solutions that can help others. You know how to tell a story, and you have testimonials. You’re talented, and what you have to say matters. Perhaps you’ve been a mentor to others, and you know that what you know could benefit more than you can reach in one person.

But do other people know how credible you are? Does you’re boss or audience know you’re an expert in your field? The truth is that you can increase your credibility, recharge your career and attract a following by writing your book. But without a book, you’re just another self-proclaimed expert.  And we don’t need any more of those!

If you want to learn how to become an author, you’ll want to work with an Executive Book Coach. When you have a book, it establishes you as an expert in your field, increases your credibility, and makes you attractive to your employer—all while building a personal following.

Not sure how to write a nonfiction book or even get started? Watch below and we’ll show you how!

 

What about you? Are you ready to make all those long work hours pay off through a job promotion or speaking engagements?  Then let’s write your book and watch your seed jumpstart your career!

Contact us today and we can show you how!

 


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Writing A Book About Your Life With The Book Professor

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As a professional book coach, my role is to connect the people who have solutions with the ones who need those answers, and I do it by coaching busy professionals to write high-impact nonfiction books. I’m actually the least important component in the process — I’m just the hallway they pass through to take their message to the world.

So, it’s no surprise many of my conversations begin with: “So, what’s your story?”

Has anybody ever asked you that?  It kind of sounds like a pick-up line, doesn’t it?

Maybe nobody has asked you that exact question, but they have asked that question in other forms. They say things like:

  • What do you do?
  • What line of work are you in?
  • Where are you from?
  • Do you have any children?
  • What does your company do?
  • Where did you go to school?
  • What do you sell?
  • How do you differentiate your product / service / self?

Writing a book about your life is one of the most liberating therapeutic decisions someone can make. But how you tell your story is just as important as the story itself.

How To Craft Your Exceptional Story

You can apply what I’m about to teach you to any story you tell, whether it’s about you, your company, your product, or your family.

The first step is to build its foundation, and you can do that by answering these two questions:

What’s the purpose? AND Who’s the audience?

  1. What’s the purpose?

You probably have a general idea of what you want to tell, but I challenge you distill it down to a single Purpose Statement before you start. Your Purpose Statement should say, “The purpose of my story is to ___________________. 

Complete that sentence. Bear in mind that it’s one sentence, not a paragraph.

Let me give you an example using my own purpose statement: The purpose of my story is to give people the courage to tell their truth and the tools they need to write a high-impact nonfiction book that will save lives, change lives, or transform society.

  1. Who’s the Audience?

If you don’t know your audience, it’s like playing spin-the-bottle in the dark. Don’t you want to know who you’re going kiss before you pucker up? Likewise, you need to envision your audience. Who do you interact with? What’s their age, demographic, marital status? Are they male or female, conservative or liberal? How do they identify themselves? Complete this sentence: The audience for my story is __________________.

Example: The audience for my story is everyday people.

  1. Pull it all together.

Now pull these components together to craft a single statement.

Example: The purpose of my story is to give everyday people the courage to tell their truth and the tools they need to write a high-impact nonfiction book that will save lives, change lives, or transform society.

Now that you have your Purpose Statement, you’ll want to write your story from your audience’s perspective, not yours. What do they want to know? What information are they seeking? What new message or perspective can you deliver? Compelling content always meets the need, and your job is to deliver what your audience is seeking.

Three Elements Of Your Story

Now I’d like to teach you the three elements of telling your story – and, no, it’s not beginning, middle, and end!

Stories are powerful, but only if they have a point. Your challenge is to think about your audience and convey what would be meaningful to them. Resist the temptation to tell them everything – you’ll bore them to death! Pare your story down to your purpose, and leave the rest behind.

Here’s a simple formula that you can use to tell your story:

Part 1. What it used to be like

Before you were where you are now, your life/work/health was a certain way. What was it like?

  • Was it pleasant and peaceful? 
  • Was it stressful and harrowing?
  • Were you broke and despondent?
  • Was there something missing in?
  • Something frustrating?
  • Was it seemingly perfect?

Example: I was trapped in a high-paying high-tech job that I hated but couldn’t leave because I was too afraid.

Part 2. What happened?What it used to be like

This brings us to the pivotal point in YOUR story. The pivotal point is the “what happened” of your story.

Change usually takes place due to one of two things. Perhaps you had an aha! moment and were internally motivated to try something new or move in a new direction. You realized something and made some changes. Those changes were internally motivated.

However, for a lot of us, change is forced upon us by external factors such as an illness, death, divorce, a marriage, new baby, or a lost job. What happened in your life that caused you to seek a new direction and put you on a different path?

This is the turning point in your story. It’s the event/circumstance/situation that bridges the before and after. What happened that changed everything? What was your pivotal moment?

Example: My dad was diagnosed with a terminal brain tumor and I shut everything down and traveled back and forth to Florida to be with my parents. After he died, I had the opportunity to start over, but I didn’t know what I wanted to do. I always loved to write, so I went back to school to get my Masters of Fine Arts degree in Writing. After I graduated I joined the faculty to teach writing, then started a small press to publish nonfiction books. I realized that most of the powerful stories were not being told, they were trapped inside of people, so I took what I knew as a university professor and a publisher and created a step-by-step methodology to turn people who aren’t writers into authors.    

Part 3. What it’s like now

This is the “After” portion. What is your life like now? How are you different now?  What are you doing to add value to your world?

Example: Now the people I work with have become the voices of hope and help. They are reaching out and changing people’s lives, simply by telling their stories.

When you write your story using this formula—what it used to be like, what happened, and what it’s like now, then seal it with your Purpose – then you have crafted your exceptional story.

Let’s take a look at all the elements pulled together.

I was trapped in a high-paying high-tech job that I hated but couldn’t leave because I was too afraid. But then my dad was diagnosed with a terminal brain tumo,r and I shut everything down and traveled back and forth to Florida to be with my parents.

After he died, I had the opportunity to start over, but I didn’t know what I wanted to do. I always loved to write, so I went back to school to get my Masters of Fine Arts degree in Writing. After I graduated I joined the faculty to teach writing, then started a small press to publish nonfiction books. I realized that most of the powerful stories were not being told because they were trapped inside of people, so I took what I knew as a university professor and a publisher and created a step-by-step methodology to turn people who aren’t writers into authors.    

Now the people I work with have become the voices of hope and help. They are reaching out and changing people’s lives, simply by telling their stories. The reason I do this is to give everyday people the courage to tell their truth and the tools they need to write a high-impact nonfiction book that will save lives, change lives, or transform society.

That’s MY story and I’m sticking to it!

What about your story? You’re the only one who can do it.

If you would like support, consider one of my nonfiction book coaching programs:

 


author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.

 


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Why Writing A Book Step-By-Step Matters

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Have you been thinking about how to write a book, how to get published, or how to write an autobiography? Whether you’re a writer or not, is it your dream to start writing a book and becoming an author? Your dreams on how to write a book, how to make a book, or even how to write an ebook aren’t out of your reach!

When you’re learning how to write a book, you have to understand that it’s a large project, and it’s not something you’re going to accomplish overnight. So what’s the key to large projects? You break them down into tiny little steps. You’ve heard people say how do you eat an elephant. The answer is one bite at a time. And when you’re trying to write a nonfiction book, those rules still apply but in the form of a step-by-step process.

Write Your Book Step-By-Step

When setting goals it’s important to outline how you plan to accomplish such goals. Without an outline of how you plan to get to your goal, you will most likely find yourself at the end of the year having not accomplished what you set out. How frustrating. The same is true when writing a nonfiction book. When we do that, we develop a Book Map, which is a visual representation of your entire book. I can contend that if you only have 15 minutes, you can actually develop your strategy on how to write a book in 15-minute increments because it’s broken down in such small pieces that you can take those pieces you can write and assemble them into a comprehensive manuscript.

 

Watch below to learn How To Write A Book in Small Steps:

Your experience is unique. In fact, no one else has your story or lived through what you’ve learned. You are the only one who can do this, but if you’ve never written a book before, you probably don’t know how to get started. And how would you know? If you want to know how to start a book, how to publish a book, or how to write an eBook, The Book Professor is here to help.

You’re the only one who can do it — and I’m here to help!


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Nancy Erickson-Dedicated Author Strategist

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My name is Nancy Erickson, and I’m The Book Professor®.  My entire life and all my experiences have led me to this point. I have worked in big business, small businesses, nonprofits, and have been self-employed. I have written books, developed curricula, published other people’s books, and taught university classes. And now I am The Book Professor®, your personal book writing coach and dedicated author strategist.

We have so many problems in our world and the top-down approaches don’t seem to work. I believe the answers are trapped inside of people. My role is to connect the people who have solutions with the ones who need those answers, and I do it by coaching busy professionals to write a high-impact nonfiction book. I’m actually the least important component in the process — I’m just the hallway they pass through to take their message to the world.

You only have an idea of what you want to write, and we take it all the way through the writing, editing, designing, publishing, and marketing phases.

As a writing coach and author strategist,I help busy professionals write a high-impact nonfiction book that will save lives, change lives, or transform society.

How I’m Different

There are a lot of book coaches to choose from and, of course, you want to choose the one you trust and whose process fits your style. Because I’m a professional publisher and have taught writing at the University level, I have the credentials to guide you through the process.

But what really sets me apart is the process I’ve developed to take you from your concept to manuscript to your cover to marketing your book. This soup-to-nuts approach will guide you to write a book that will stand shoulder-to-shoulder with anything out there on the market. And that’s what you want. Not some slapped together book that will get lost in the crowd, but a professionally written, packaged, and marketed product that will have a lasting impact on your readers.

Some writing coaches suggest that you can write your book in ninety days, or in one month, or even in a weekend. That is not my approach. It takes a lot of thought and effort to construct a quality product, and that takes time. I don’t subscribe to the write-a-book-in-a-hurry method because it wastes time, energy, and dollars, and ultimately produces a substandard product. I guide my clients to write a book that will serve as a platform through which they can deliver their message in multiple venues. We construct your book in Chapter Silos, and when your book is finished, you can lift out any chapter and expand it into a workshop, seminar, keynote, etc. I know of no other book professional who has this approach.

I believe our world is in crisis, on a national, personal. and spiritual level. Government can’t fix it, organized religion can’t fix it, but it can be fixed. And it is being fixed. An uprising of individuals–everyday people–is taking place, and we are linking arms, and we ARE changing the world. In my world, you do that one reader at a time.

What about you? Are you ready to share what someone else desperately needs to hear and change the world, one reader at a time? I’d be honored to walk with you.

 


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The Book Professor-The One Stop Shop For Writing Your Book

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You’ve always wanted to write a book, but you haven’t been able to get that dream off of your bucket list. You know there’s something you can share with the world through your memoir, your leadership book, or your how-to guide, but you’re overwhelmed at the process and unsure of where to start.

That’s where I can help. I have spent more than 25 years developing my process for helping authors share what’s inside of them. Whether you have a manuscript in hand and need help with editing and marketing or if you don’t have anything written and aren’t sure where to start—we can help.

Three Options for Those Wanting To Write A Non-Fiction Book

  • Self-Study: Do you feel confident in your ability to dedicate the time and follow along with the material on your own? Maybe our Self-Directed Course is right for you. With weekly lessons and homework through the course, you receive a wealth of information and support all designed to help you complete your manuscript in less than one year. Click here for details.
  • Group Coaching Classes: Are you looking for the group support that comes with my group coaching? Consider the online group writer coaching option, which connects you with a group of writers to push and inspire you throughout the one-year process. Click here for details.
  • 1-on-1 Writer Coaching: If you’re looking for more in-depth help with writing and publishing, consider my 1-on-1 writer coaching. You’ll receive my one-on-one attention and support from concept to finished book. Plus, you’ll get it done faster than if you chose the Group Coaching classes. Click here for details.

 

Book Marketing Blues? We Got You

Frustrated with marketing your book yet? It’s never an overnight success, and the best approach is to implement a variety of strategies to get the word out. It takes a consistent effort to get the word out and drive traffic to book sales. And you can do it.

Why not add one or more new channels to your marketing efforts such as:

  • Twitter
  • Facebook
  • LinkedIN
  • Amazon
  • Your author website
  • Book reviews
  • Further book publicity

Take a look at all the book marketing options you have when working with us.  Want to take it a step further? Are you Interested in more speaking opportunities, catalog sales and special distribution? Learn about our bulk sales options here.

Publishing and Editing

Publishing is an industry, and a very old one. There are standards and conventions—from the writing, to the interior design, to the book cover, to the choice of paper and cover stock that most lay people don’t notice or even understand. But others will judge you on the quality of your book, which makes self-publishing very risky. If you want to write and publish a book that reflects your professionalism, you must work with professionals.

At our sister company, Stonebrook Publishing, we walk you through the entire step-by-step process to produce a professional book product that’s a credit to your name and accepted by the market.

Not Ready To Write Yet?

Are you thinking about writing a book but not quite ready to sign up for our Get My Book Out course for writers? Do you want just a taste of the Book Professor’s book coaching or want to learn about a specific topic? Take advantage of these Small Bite Seminars that can get you started!

Choose one or select them all — they’re easily affordable at only $39 each! With topics like:

What You Need To Know Before You Write and Publish Your Book

10 Mistakes New Authors Make And How To Avoid Them

A Simple Formula For Telling Your Story

How To Attract The Right Audience For Your Book

How To Purpose, Plan, and Title Your Book

How To Manage Your Time To Finish Your Book

Chose one or choose them ALL and get one FREE!

Through the combination of our three sister companies, The Book Professor®, Stonebrook Publishing, and Bookarma®, we are a one-stop shop for the entire book process. This includes the writing, editing, designing, publishing, marketing, and repurposing your book material into additional revenue-producing products.   

If you or someone you know wants to learn how to write a nonfiction book, please contact us today and we will be happy to help you take the next step!


Learn How to Write a Book