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Process Makes Perfect: 15-Year Writing Slump Vanquished, Thanks To The Book Professor®

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The Germination of a Book

In any business, marketing your services is critical, and in 2007, Rem Jackson created Top Practices—a company that helps podiatrists market their services. To teach them how to understand the foundations of marketing, Rem developed a rubric he calls “the four pillars of marketing” for medical professionals: online marketing, referral sources, internal marketing to existing patients, and external marketing to the broader community.

Top Practices was soon serving hundreds of podiatrists across North America, with some as far away as Australia.

Rem soon realized that solving one problem created another. As his client doctors found more patients and filled their waiting rooms, they needed stronger business management skills to handle the logistics.

When you go into podiatry, he said, “no one mentions that, by the way, you’re also going to be a business owner. So they’re accidental entrepreneurs.” Rem’s clients needed help with the business side of things, so Top Practices acquired two partners that specialize in that area.

Happy with his business and confident in his mastery of the podiatry marketing niche, Rem finally turned to an idea he’d been kicking around in his mind for years: maybe I should share my knowledge in a book.

The 15-Year Slump

“I’d wanted to write a book since forever, since 2005,” Rem said. “Doesn’t everybody think they have a book in them?” He realized that writing on a topic grants one a certain air of authority in that arena. After all, he points out, the word “author” is very close to the word “authority.”

Rem wanted to write a book, but in 15 years he’d never gotten around to it. After all, he was a responsible business owner with a large roster of clients. The prospect of getting all his knowledge out of his head and onto paper seemed daunting. He didn’t even know where to start. So, for over a decade, the book remained nothing more than a dream, until a chance encounter with The Book Professor® made it a reality.

Rem met Nancy Erickson at a conference for a marketing database software they both use. He and his wife Diane sat next to Nancy at an awards dinner. Diane and Nancy chatted for a time, then Diane turned to Rem and said, “This is Nancy. You need to talk to her.”

Rem was delighted to discover that Nancy helped people just like him write nonfiction books. She explained her process and he became interested in her one-on-one book coaching.

But Nancy sensed that Rem’s personality would thrive in the Executive Group Mastermind Course, where she gathers several authors into a common cohort as they work on their individual projects.

Rem, a mastermind leader himself, deferred to Nancy’s expertise. “I made a conscious decision to say, I’m going to listen to The Book Professor, because she knows,” he said. “I’m going to submit myself to the process.”

He showed up to the meetings as planned, albeit with some skepticism. Would his group members be helpful? Could he receive quality feedback and advice from writers who didn’t specialize in his subject matter? He soon grew interested in what other group members were writing about, and he saw their willingness to roll up their sleeves and help each other. He recognized the power of a writing group. So, he stuck with the process.

“And what I soon found out was, I didn’t know how to write a book. But Nancy does,” he said.

Freed by the Process

Rem credits Nancy’s process for pushing him past the 15-year “I’m too busy” slump. Her process also freed him from the paralysis of not knowing where to start.

Early in the course, Nancy gave him the secret to writing a first draft. She emphasized that all first drafts are lousy. First drafts don’t emerge from the brain as glowing prose on paper, Nancy said, and the sooner an author escapes that expectation, the sooner he or she will actually complete a draft.

“That freed me up,” Rem said. “I started to write what I thought was going to be a lousy book. I just wrote it, and I kept writing it.” He didn’t try to wordsmith every sentence. He just got the ideas onto paper and submitted new rounds of work to Nancy by the due dates.

He expected scathing feedback, given how un-polished the draft was. But Nancy praised the work he’d produced. She wasn’t looking for perfection yet, just good content, and Jackson had delivered that by pushing perfectionism out of the way.

Only when the material was written and organized into a specific structure did Nancy coach Jackson to polish the prose. He did everything in his power to make the words shine, but still worried it didn’t sound “good enough.” Regardless, he turned it in for Nancy to edit.

“And when it came back,” Rem said, “I thought, This sounds like me. These are my words. I wrote this, but it’s so much better than before. And it was wonderful.”

Bite-Sized, Intuitive, and Insightful

The deadlines helped too. Nancy’s strategy of weekly time blocking—regular hours set aside to focus on the book—helped Rem to overcome his busy schedule and produce a manuscript little by little. He found Nancy’s weekly curriculum on writing to be interesting, inspirational, and most importantly, bite-sized. To fit his schedule, each lesson and assignment had to be clear and short. The Book Professor’s® weekly curriculum met that need.

The process built the steps intuitively, Jackson said. He began with a structure, then a BookMAP, and then came the heavy lifting: he wrote the actual text. Although time-consuming, that part proved easier than he thought thanks to the BookMAPs Nancy encouraged him to complete first.

The Book Professor’s® process gave Rem yet another gift: it helped him identify original content he’d already produced for his business that should be included in his book.

He’d first planned for his book to explore the inner struggles common to most people, even outwardly successful and high-powered people like medical professionals. Nancy helped him realize that he should also write about the four pillars of marketing. He had, after all, developed this completely original content for Top Practices.

“Nancy’s process helped me write the right book—not the book I thought I was supposed to write, but the book I needed to write,” he said.

Of course, the adjustment in subject matter called for a new title. Rem’s cohorts in the mastermind suggested Podiatry Prosperity as a title, an idea that encompassed both the prosperity that comes from strong marketing and the metaphorical prosperity of a well-ordered inner life. It tied the book’s main ideas together.

Rem also loved that the title included the word podiatry. “In my business, I serve podiatrists. I don’t want them to wonder whether if this book is for them,” he said. “I wanted it to be obvious.”

A Book Can Be Your Business Card

Thanks to The Book Professor®, Rem Jackson wrote a book he feels proud of. He’s seen contemporaries cobble together manuscripts out of recycled blog posts and lectures, but he wanted a book comprised of strong, new material. “I wasn’t trying to take a shortcut,” he said. “I was trying to write a book that I was proud of and that my children and grandchildren could read.”

Plus, it granted him an authority in his field that all professionals aspire to. “It’s the best business card you can have. It raises your level of authority in whatever market you’re in. You’re a published author! It’s fun to say that.”

Rem says he’s used the book to successfully grow the Top Practice brand. It helps him stay top-of-mind in the industry. The book is an excellent teaching tool for podiatrists who are interested in his services, and all his clients receive a copy as a perk.

The book birthed several other creative endeavors as well. One chapter, titled “Your Inner Six-Year-Old,” examined people’s tendency to criticize themselves and suggested that they instead talk to themselves as they would talk to their six-year-old selves—with love, respect, and patience.

Rem’s daughter, an illustrator, designed a children’s book based on that concept, which Rem and The Book Professor® are in the process of publishing as a short standalone book.

His first book’s title, Podiatry Prosperty, also prompted Rem to reflect on the meaning of the word “prosperity.” It piqued his interest to such a degree that he began a podcast, Prosperity and Something Greater, to explore how successful people define prosperity. He even hosted Nancy on one episode.

When Writing, Trust the Expert

Rem encourages anyone who thinks they have a book inside them to go for it. If you have an idea or a topic that will lift people up, help them, or possibly even save lives, then he believes it’s your responsibility to get that message out.

But, he says, a word of caution: turn to an expert like The Book Professor® rather than try to go it alone.

He realized early on in the process with Nancy that, “you don’t actually know how to do this, or you would have already done it.” But by following The Book Professor’s® process, he ended up with the book he wanted.

Write the Book You Want to Write

Are you like Rem Jackson? Maybe you have a great book idea but don’t know where to start, or you fear you don’t have time to complete the project. And yet, you feel a responsibility to get your message out.

The Book Professor® can help. Our masterminds and one-on-one coaching can turn you from an aspiring author to an accomplished author and get your message out to the world. Contact me today and let’s get started!


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How to Write a First Draft that Works

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Avoid the pitfalls. Beat writer’s block. Finish the first draft of your nonfiction book.

I’ve created my book’s structure. Now what?

If you’ve followed this blog over the past few months, you’ve learned that although writing a book is hard work, nearly anyone can do it. The process is simple, even if it isn’t easy.

And when it comes time to write your first draft, you’ll virtually eliminate writer’s block if you have completed Module 1 of my process:

Module 1 is your book’s planning phase, and most authors feel ecstatic when they’ve finished it. After all, they want to write the book, not just plan it.

However, when we finally reach Module 2—Write without Ruts—all the work that lies ahead can feel a little daunting! Though you’ve laid out a plan, a BookMAPTM, in and of itself, is not a book.

And all those pages? They won’t write themselves.

But you can do it! Below are solutions to some of the most common problems and self-doubts many writers experience as they tackle their first drafts.

First Draft Problem 1

What if I can’t remember any good stories as I write my nonfiction book?

Author Brian Marcel put off writing his book for years. One of the excuses he gave (in his delightful British accent) was, “My memory’s crap!”

This excuse is relatively common and keeps too many great writers stuck. However, it’s rarely a problem when you write your first draft. Here’s why.

One of the tools you’ll use is BookMAP 2, which is how you create the problem/solution sets that will serve as the basis for your book. Here’s the magic of that process: When you can think of a problem you’ve solved, you will be able to find a story to accompany it.

It works every time.

Also, writing a book is a process that lasts about a year. (I know—that’s a long time!) While you’re working on your book, your book is working on you. Memories will resurface, I promise.

First Draft Problem 2

What if I remember great stories, but I get the details wrong?

Memories are funny things. During traumatic incidents (car crashes, for example), each person involved comes away with different, and sometimes conflicting, stories.

Similarly, many authors fear they’ll misremember a story. They’re afraid they’ll get the details wrong, misattribute a quote, or make up something entirely. They don’t want to look foolish or be unfair, and this is an understandable fear.

But remember: This is your story, not someone else’s. As long as you’re true to your memories, you’ll be okay.

This doesn’t give you a license to make things up or even to embellish. But it does give you the freedom to write your story as you see it.

And remember, this is your first draft. You’re won’t share it with anyone. After you’ve written it, you may want to revisit your memories with those who shared those experiences. Trustworthy people can help round out your recollections.

Write it down the way you remember it. We can fix it later.

First Draft Problem 3

What if I hurt someone’s feelings?

Those who write Overcomer’s Stories (like this one or this one) have often lived through experiences that put other people in a bad light. Several of my writers have experienced heartbreaking trauma at the hands of parents, spouses, or siblings.

For example, one author wrote about a complicated relationship with her brother. Though she checked with him before she released the book and received permission to share the details, there was still a backlash.

When he finally read what she wrote, her brother became angry and her parents were shocked. The author was confused because she had explained it beforehand.

Writing a book isn’t for the faint of heart.

No one wants to be purposefully offensive, and that’s completely understandable. But, once again, this is your story. You have a right to tell it as it happened.

Also, remember that at this point in the process, you’re only writing the first draft. You don’t have to share it with anyone. In Module 3, when it’s time to edit your book, we’ll work together to soften some of the language. You can change names or refer to someone as “my boyfriend,” “my wife,” or “my roommate.”

But writing the truth doesn’t give anyone an acceptable excuse to write a mean-spirited “gotcha” book, one created for revenge. I never work with authors who are out for blood—only those who feel compelled to write to benefit others.

Write your book so you can bring hope and help to those people who need to hear what you’ve experienced. Don’t let anyone taint your story.

First Draft Problem 4

What if I don’t have enough time to write my nonfiction book?

Yes, writing a book is a massive time commitment.

But busy people write books all the time. I’ve personally watched CEOs, entrepreneurs, doctors, nurses, and moms of young children write books:

  • Jim Canfield wrote CEO Tools 2.0 while he launched a new business.
  • Beth Standlee completed her book while she managed her coaching company and saw her husband through non-Hodgkin’s lymphoma treatments.
  • Lindsey Jacobs had to put her book on pause while she went to nursing school—then started writing again after her graduation!

As an author, you’ll need to set aside four to five hours a week to write your book. Though that may seem like a lot of time, you have one hundred sixty-eight hours to choose from each week. If you consistently set aside the proper amount of time, you’ll finish your first draft in sixteen weeks.

You can write a little every day or set aside a large chunk of time to write weekly. However, if you only write “when you feel like it” or “whenever you have the time,” you won’t write your book. That’s why I teach writers how to use a time-blocking method, so they don’t get distracted from their mission.

As long as you’re mentally prepared for it, you can find the time to write your book.

First Draft Problem 5

What if I fail to finish?

I went back to graduate school to get my MFA after my kids were grown. I was excited—all bright and bubbly, but that was at the beginning. To complete my degree, I attended school two years straight without stopping, including summers.

And by the time I reached that second summer, I was sick of school. I thought, “Why did I do this? My life was fine before!”

But all these years later, I don’t remember the suffering. I remember the graduation ceremony. I remember all of the opportunities that the degree afforded me. And I think about how I get to live the life I dreamed about back then.

Now I spend my days helping people tell their stories. It was worth every moment I spent in school.

Writing your book is a bit like going back to school.

When you’re in the middle of your first draft and start to second-guess yourself, think about what will come later. 

Think about the people for whom you’re writing. 

Think about the experiences that will come when you have a published book.

You’ll get through this, and you’ll come out on the other side, grateful you finished.

First Draft Problem 6

How do I stay with my nonfiction book if I get confused or lost during the process?

This is the power of working with a book coach. When authors work with me as The Book Professor®, they get consistent instruction, a sounding board when the going gets tough, and accountability to keep them moving forward.

And for those who participate in a Group Mastermind, I love to watch the members spur each other on! We affirm writers who feel overwhelmed. We stay interested in each other’s stories, even as the author grows tired of his or her own book.

We validate each other, and that counts for a lot.

If you want to write your book (and not quit when things get tough), let’s talk. I want to hear about the book you want to write.


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The No-Excuses Guide to Writing a Business Book

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Establish yourself as an expert. Increase credibility. Attract a following.

Will this help you move your career forward?


Entrepreneur Brian Marcel has had a wildly successful career. As one of the founders of the barcode industry, his work helped shaped the world we live in today.

He is, by any measure, an expert in his field.

Others in his industry recognized his expertise, and for years they asked him to write a book about it. They saw others pass away, and their knowledge died with them. They hoped Brian would capture his experiences and the lessons he learned in a book.

But Brian thought no one would be interested by his work in a tiny niche! He failed to grasp how broad his knowledge was, how compelling his story could be, and how much the general public could gain from him.

This very common self-perception has stopped way too many talented businesspeople from sharing their knowledge in book form. Maybe it’s stopped you. Perhaps you’ve thought, “No one will be interested in what I have to say.”

As someone who’s helped dozens of businesspeople write inspiring and noteworthy books, here are some of the common roadblocks I’ve helped them overcome.

Can you relate to any of these?

Roadblock #1: I feel like my knowledge appeals to too narrow an audience.

For Brian, having grown up in a niche industry, he thought only a handful of people would be interested in what he had to say. But authors from niche industries write great books all the time! The question is this: How do you maximize your book’s potential?

First, know that being “specific” is good. It helps you speak directly to those who are most interested in what you have to say.

Plus, specificity is helpful for marketing. A clearly defined audience translates into a clearly defined marketing plan. You’ll be able to find those you want to reach through industry publications, podcasts, radio shows, blogs, and events.

However, general principles will nearly always emerge from your writing. It’s sometimes hard for authors to see the broader application of their experience.

Authors need an outside perspective. When working on your book, you need to find someone with a talent for seeing the bigger picture. That’s where I come in. Read on to discover how that works.

Roadblock #2: I don’t have any principles to share, just a story to tell.

If you’ve had any success, your story will reveal general principles that could apply far beyond your life and experience.

Our partners also have vast experience in selling drugs through the Internet, now they have big discounts on generic Cialis.

The way authors discover these principles is by breaking their story into problem/solution sets using BookMAP™ 2. Each chapter title will reveal a problem the author solved. Once identified, the solutions and the stories will flow from there.

Brian thought his knowledge was too industry-specific, but here are some of his chapter titles that apply to every business owner:

  • Begin with a Plan
  • Hire the Best People
  • Focus on Process
  • Look for New Markets
  • How to Survive in the Market without Sales

As you can see, these are universal principles that emerged as Brian worked on the structure for his book. Anyone in business can relate!

That’s why it’s vital to spend time on your book’s structure first. Don’t cut corners. If you skip ahead, you’ll confuse yourself and, eventually, your readers.

Roadblock #3: I know what principles work, but I don’t have an exciting story.

A lot of business book authors tell me they can’t think of any good stories. But I’ve found this: If you’ve experienced a problem, then discovered the solution, there’s a story you can tell.

Here’s the formula for a great story:

  • What it used to be like
  • What happened
  • What it’s like now

During the second module of the book writing course, “Write without Ruts,” I teach my authors how to write a great story. I show them how to write in scenes and invoke sensory language so readers can truly experience what the writer experienced. It’s something anyone can learn how to do.

When we move to the third module of our book writing process, “Polish and Perfect”, magic happens. So many of the writers I work with are shocked at how well they can write!

(For more inspiration, read this story about self-proclaimed non-writer Terry Lammers.)

Roadblock #4: What if I give away too much information, and no one wants to hire me?

You may want to write a business book because you’re a consultant with great information to share. You realize you need a book for credibility. Still, you fear if you lay out your knowledge, you’ll devalue your services as a consultant.

I tested this one out for you. I wrote a book called Stop Stalling and Start Writing: Kick the Excuses and Jumpstart Your Nonfiction Book. I put my whole process in that book. I gave everything away.

But I’ve seen that giving my knowledge away doesn’t make me unnecessary. It establishes me as the expert I am. Not only that, but my book has also served as:

  • A sales tool
  • Something people can buy when they can’t afford my services
  • Fodder for my seminars, keynote speeches, and online courses
  • Material for articles, interviews, and blog posts

Listen—there’s no need to have an attitude of scarcity when it comes to your knowledge. There’s enough for everyone. Share, and it will come back to you.

Roadblock #5: What if my ideas are too “vanilla?”

I’ve worked with writers who have authored books on very similar topics. In fact, three of my clients are podiatrists, and it’s hard to believe three podiatrists have something wildly different to say.

I’m here to report that each of those books is uniquely fascinating.

The difference in your book is you. It’s your experiences, your language, and what you’ve gleaned from others that will make your book enjoyable. But that’s not all.

A well-defined target audience will help you create interest. Imagine you’re a financial planner. Most financial planners have similar knowledge, so you spend time thinking about what group of people other financial planners haven’t reached. You think, What if I write my book for resident physicians?

These are people who haven’t earned much money—at least, not yet. They don’t know what you know, and no one has spoken directly to their needs or situation.

Maybe you could help them.

Because, in just a few years, those residents will have large incomes that will need expert management. If your book reached them when they had nothing, maybe they’ll call when they have so much money, they don’t know what to do with it!

Don’t worry about uniqueness. Your book’s individuality will reveal itself as you engage in the process.

You can write a great business book.

Businesspeople, experts, entrepreneurs: You know more than you think. You have something to say, even if you don’t feel like it. If you’ve made a life for yourself, you have something to teach others.

A book can do a lot for you. It can:

  1. Establish you as an expert
  2. Increase your credibility
  3. Help you attract a following

But it’s rare to find a person who can do all of this without some help. If you want to work on and finish a business book that can stand shoulder to shoulder with anything on the market, we should talk.


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The Book Professor’s® Complete Guide to Writing Your Nonfiction Book

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A lot of us suddenly have a surprising amount of free time on our hands. If you want to start your manuscript today, here’s my process, start to finish. 

It’s Time to Stop Stalling 

[Note to readers: We have a special offer running through March 31, 2020. Check out the discount at the end of this blog post].

If you’re like most aspiring writers, you’ve probably considered writing a book for some time now. Like someone who stands at the edge of a pool, waiting for the perfect moment to dive in, you might only need a little encouragement. A little push. 

Well, this is it. Especially if you’re stuck at home right now due to COVID-19, I want to encourage you. Use these difficult days to fulfill a dream or propel your career forward. Write your book. 

Do you still need someone to convince you? Do you think, “Who am I to write a book?” Or, “It’s way too hard?” 

Consider the story behind some of the books my authors produced. 

For example, Executive Coach Mike Kitko had several false starts before he engaged the process I’m about to share. But after he followed it from beginning to end, he released an excellent book he can sell at every one of his speaking gigs. (It even helped him create two revenue-producing courses!) 

Beth Standlee is a gifted writer and speaker, but she struggled to organize her “creative chaos” into a book. This process gave her the tools to do so. With this structure in place, she was able to publish her book even while she navigated one of the most challenging periods in her personal life. 

Terry Lammers is a businessman who knows the secrets of buying and selling companies. But he never considered himself a writer. This process helped him produce the book, You Don’t Know What You Don’t Know. It found a place on the Forbes list, Best Books for Entrepreneurs and Business Owners. 

And we haven’t even talked about the Overcomers! Writers like Rich Daniels, Lindsey Jacobs, and Nancy Nelson learned to tell complex, rich stories that grew out of heartbreaking times. It took courage to say what they had to say, but in the end, the process they followed helped them release beautiful books that offer hope and help to others. 

You can do it, too. This article will get you started. But you can get even more complete detail from my book, Stop Stalling and Start Writing. Download a copy (or order the paper version) here. 

Ready? Get set. 

Write! 

1. Purpose Statement

If you want to complete your book as soon as possible, you may be tempted to start at chapter one. But a little pre-writing goes a long way. It keeps you from writing three or four chapters only to discover you’ve “lost the plot. 

Start with a purpose statement, which allows you to make choices that will drive your book forward. It follows this formula: 

The purpose of this book is to action for audience to result. 

Let’s break that down. 

Action 

First, what do you want your book to do for people? The answer to this question is vital because people don’t buy books; they buy solutions  

Audience 

Then, define your audience. It’s okay to be specific. The better you define your audience now, the more targeted your writing can be. It will also give you a way to market your book when you’ve completed it. 

Result 

Finally, what will your audience take away from this book? That’s the “result.” It’s the change your audience will experience when they’ve read it. 

This strategy works for any nonfiction book. All of my writers have focused their writing through this formula.  

But just because it’s simple doesn’t mean you can rush through it. Take some time. Freewriting will get you a long way. (Try writing with your non-dominant hand as well.) 

If you want to learn more and see some examples of purpose statements for a wide range of nonfiction books, read this article. 

ASSIGNMENT: Write your purpose statement. 

2. BookMAPs

We’ve talked about BookMAPs extensively on the blog, and I encourage you to read this article in addition to the one you’re reading now. This part of the process gives you the structure you need to write quickly and effectively, virtually eliminating writer’s block.  

You’ll start with BookMAP 1, your personal story. Here’s the formula: 

  • What it used to be like 
  • What happened 
  • What it’s like now 

If you’re writing a memoir, you’ll base your entire book around these three points. For most writers, however, BookMAP 1 will inform your introduction and give you many of the anecdotes you’ll need to fill out the rest of your book. 

As you consider each of these three points, spend time writing down what life was like during each of these three periods: 

  • Personally 
  • Professionally 
  • Physically 
  • Spiritually 
  • Financially 
  • Mentally 
  • Relationally 

Write all of this out and collect it in a single document. 

ASSIGNMENT: Create BookMAP 1. 

Next, you’ll work on BookMAP 2, which are problem/solution sets. Your book is about how you solved one big problem. Still, you’ll break that larger problem down into about several individual problems that each had a solution you discovered. 

Each of those solutions has a list of features, which are the attributes and aspects your solution provides. Second, each of those features has a list of benefits. These benefits are “what you got out of that solution.” 

For most business books and how-to books, these problem/solution sets will define your chapters. Collect your problems, solutions, features, and benefits into one document.  

ASSIGNMENT: Create BookMAP 2. 

3. Write without Ruts

With your BookMAPs in place, you know what you’re going to write. Now you just have to do it. 

I recommend writers set aside time to write their book. Whether you can work every day or once a week, make sure you reserve this time for yourself. Then, do whatever you have to do to concentrate and write. 

Also, don’t double back and fix what you’ve written. It’s too early to determine what you’re going to keep and what you’re going to throw it. All of that is just a distraction. This first draft will not be perfect, but it does have to be complete. 

Write the book and be prepared to fix it later. 

ASSIGNMENT: Write your first draft, one chapter at a time, from beginning to end. 

4. Rewrite: Polish and Perfect

Now, go back through your book and see what you need to do to make every line work and every word sing. It takes some time, so don’t rush the process. But as you edit, ask yourself: 

  • Does this address my audience? 
  • Does this help my audience take action that will produce their desired result? 

If it doesn’t, no matter how much you love it, cut it. Your first draft was for you. You had to get it all on paper. But this draft if for your audience. This draft will make a difference in people’s lives. 

Also, this is when you’ll need to engage a professional book editor. No matter how proper your grammar is, your book will need a second set of eyes. And if you’re not a very strong writer, editors can help you keep your voice but fix your mistakes. 

ASSIGNMENT: Go back to the beginning and work through your book line by line. 

Is that really all there is to it? 

Yes and no. If you read straight through this post, it probably took you about five minutes. And it only takes a handful of hours to read my book on this subject. 

But writing a book takes a long time. I estimate forty-eight weeks 

And there’s more to a book than just writing it. At some point, it won’t make sense to work through this process all alone. I do a lot of big-picture editing for writers, helping them when they get lost and don’t know what’s next. When we finish, I bring in another editor to go through the book line by line and make sure we haven’t missed anything. 

The cover and layout are essential to the reader’s experience, too. There’s a tangible difference between a professionallydesigned book and a printed-out Word document. When you have someone do it correctly and beautifully, it will earn you an extra degree of credibility. 

But nearly anyone who has lived through a problem (and figured out how to solve it) can write a book. If you’re not ready to work through the process with me, that’s okay. Use this opportunity to get started. 

But if you’re ready to go allin, get someone who can walk you through this process, and work with a coach who can cheer you on, I’d love to work with you. Contact me here. 

A Special Discount through March 31, 2020

A lot of you have followed me for some time now, waiting for the perfect opportunity to write your book. Maybe a finished book means a leap ahead in your career. Maybe it means fulfilling a lifelong dream.

But if this current landscape of uncertainty has caused you to put your plans on hold, I want to make things easier for you.

I’ve temporarily adjusted the price and the terms of our Group Coaching Mastermind:

  • I’ve reduced the price by 15%—from $350 a month to $297.50 a month
  • After the initial payment of $297.50, I’ll delay your payments for three months

That means you wouldn’t make another payment until July! The course begins on April 2, so this offer will expire on March 31.

If this is a dream you were going to have to defer yet again, I hope this helps. You can take advantage of this if you go to our registration page here and use the coupon code WRITETIME.


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The Key Ingredients of an Effective Memoir

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Are you an Overcomer?

When author Lindsey Jacobs came to work with me, she had an incredible story. She went through a divorce but found her way, bit by bit, as she trained for a triathlon. That triathlon became a metaphor for the change she experienced as a person.

The book she wrote, Stronger: From Trials to Triumph to Triathlete, comes out of that particular slice of her life. Her story, along with her life change, culminates with the moment when she crosses the finish line.

Like many of the authors I work with as The Book Professor®, she had to face off with several problems. Over time, she found solutions to each of them. She could have communicated what she learned through a variety of genres:

  • A self-help book
  • A business book
  • A how-to book

However, Lindsey decided to write a memoir, or what I call an Overcomer’s Story. In an Overcomer’s Story, the author’s life has a strong and direct “point” to it. That point is the main takeaway of the book.

Here are the key elements to a memoir, and what you need to know to write one.

Memoir Ingredient 1: Honesty

I love memoirs. Lucy Greeley’s Autobiography of a Face and Jeanette Walls’s The Glass Castle are two of my favorites. Throughout each of these books, the author gives us a snapshot of a real and messy life told with absolute honesty.

In a memoir, the reader gets on the roller coaster with the writer.

This is not typically true of an autobiography. Autobiographies are usually a textbook-like, long (and tedious) highlight reel: “I did this, then I did this, and then I did this.”

I rarely enjoy those kinds of books. They create psychological distance between the writer and the reader. The author tells his or her story in a way that ends, “And we all lived happily ever after.”

By contrast, though a memoir can end in triumph, it doesn’t end with a fairy tale resolution. It ends like this: “And here I go on, still trudging this road. But I’m here.” Readers can relate to that kind of conclusion.

Memoir Ingredient 2: Hope & Help

As The Book Professor®, I only work with authors who want to offer hope and help to people. To make sure the final result will accomplish this goal, we always do two things.

  1. Create a purpose statement
  2. Define the audience

We talk more about these two critical parts of the process in this article. Those two “boundary lines” help inform every word the author writes from that point on.

When we build these two components, the memoir becomes more than pure entertainment. As the author tells his or her Overcomer’s Story in an emotionally descriptive way, the audience receives a sense of hope: “If the author made it through that, maybe I’ll be okay, too.”

Then, the “help” comes in how the person did it. These books still contain problems and solutions, but the author shows more than they tell.

The skinned knees and bruised elbows represent the problems the author faced. But he or she will then say, “I found this, and it really helped.” With a well-defined audience and purpose statement, the author can be certain that the book’s readers have faced similar problems.

Memoir Ingredient 3: Pivotal Moments

When I help authors structure their book, I use a tool I developed called BookMAPs™ (read more here). There are two of them, and each serves a vital role for the author. BookMAP 2 looks at the problem/solution sets the author discovered.

However, memoirs use BookMAP 1 to define their overall structure:

  • What it used to be like
  • What happened
  • What it’s like now

It’s the second bullet point, “what happened,” that makes up most of the memoir. It’s a series of pivotal moments where everything shifts, and through those shifts, the author’s life completely changes.

Sometimes, these pivotal moments can be “Aha!” moments, when the author decides, “I’m going to do things differently.” But most of the time, those pivotal moments come to us as a surprise. They can be happy surprises: You meet the love of your life, have a child, or fall into a career that’s perfect for you.

However, pivotal moments often come as a result of unwelcome surprises: A death, divorce, or job loss.

But as the author describes these pivotal moments, he or she can’t just recount the facts. The reader needs to experience all of what the writer has to offer.

Memoir Ingredient 4: Go Deep

Through BookMAP 2, authors will look at each of these pivotal moments through a variety of lenses. They’ll ask themselves what their life was like:

  • Professionally
  • Financially
  • Relationally
  • Physically
  • Personally
  • Spiritually
  • Mentally

For each of these, we take a deep dive into the “before,” the “during,” and the “after.” There will likely be more than one element that the writer has yet to consider.

For example, a pivotal moment might cause someone to learn about his or her relationship: “I don’t want to be around people who make me feel bad anymore.”

Or, it might be a financial change: “I tethered myself to this person because of the money, but I decided to put myself first. I may live hand-to-mouth for awhile, but that’s better.”

As the author writes, we look for ways to pull out these moments through sensory language. We want readers to feel what the author felt at the time. There, as the readers viscerally experience the author’s story, they experience more of the hope and help so crucial to the audience the author has defined.

Are you an overcomer?

Of all the genres of nonfiction books, memoirs can be the most difficult to write. The experience can be emotionally draining, and a lot of people think they can just farm the work out to a ghostwriter.

But here’s the thing. Ghostwritten memoirs rarely make a personal connection! The person who lived the story has to write the story for it to make an impact.

If you want to write a memoir, you don’t have to do it by yourself. At The Book Professor®, we don’t write your book for you. We guide you through a tried-and-true process. We become your sounding board. And we help you finish and publish a book that can stand shoulder-to-shoulder with anything else on the market.

If you’re an Overcomer, I’d love to help you write your book. Let’s get your story out there!


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