book coach | Write a Nonfiction Book with The Book Professor

Tag Archives: book coach

  • 0

How one “non-writer” became a Forbes-recommended business author

Tags : 

Developing a One-of-a-Kind Perspective

Terry Lammers grew up working in his parent’s wholesale fuel and lubricant business. Based in Pierron, Illinois—a town of about 600 people—Terry stocked shelves and drove trucks while still in high school.

He studied accounting in college and gained some early business experience, then went back to work for his parents’ company. He says in his book, “It was just me, my mom, my dad, and two trucks.” When he came on board, their year-to-date sales were about $750,000, and his parents couldn’t afford to pay him a salary.

He used what he learned in college and business to help the company turn things around. They acquired a competitor, Bone Oil Company, and rebranded the business TriCounty Petroleum.

After that, Terry said, “We were off to the races.”

Under his leadership, TriCounty acquired several more fuel companies. Terry trademarked his own brand of lubricants and eventually grew the conglomerate to over $42 million in sales. With three young kids, he and his wife were able to retire early—a dream come true!

Soon, however, Terry grew bored. “After I sold the company,” he said, “I had no idea what I was going to do next! You can only hunt and fish so much.”

Eventually, he went to work for Regions Bank and learned how lending institutions value companies, assess balance sheets and cash flow, and determine risk.

After three and a half years, he and partner Steve Denny launched Innovative Business Advisors. Their firm specializes in business valuation, acquisitions, and consulting. In his work with clients, he’s developed a unique communications style that resonates with others.

Terry said, “Business owners have told me they do what I tell them because I’m honest, clear, and not arrogant.”

With a lifetime worth of experience, he wanted to find a way to package his advice—along with his unique voice—in a book. But there was a problem.

Terry had no writing experience at all.

Writing for a Non-Writer

“In the back of my mind,” Terry said, “writing a book was a bucket-list item,” but he didn’t know how to get started. He got some unexpected advice while speaking with a plumber he met at a networking event.

The man said, “You just have to sit down and write about eight chapters and you’re done!”

Terry decided to sit down and to write his book about mergers and acquisitions, and he started with page one, just the way the plumber had said. Before he knew it, he was lost. He Googled the phrase, “book coach” and found Nancy Erickson, The Book Professor®.

Terry signed up for The Book Professor’s® Executive Group Mastermind and Publishing Program. But when he learned it would be a year-long process, he said, “I didn’t like that!”

He soon came to appreciate that time. As a non-writer who had failed in his first attempt at writing a book, he was now making real headway.

Capturing a Unique Voice

As Terry worked through the structure of his book, he could see that the process made sense. “I think it’s brilliant,” he said. “We started with our BookMAP™. You map the whole thing out, then bullet-point how you want each chapter to flow.”

The next phase of the process is called Write without Ruts, and Terry wrote the entire first draft of his book in about three months.

“Every Sunday evening,” he said, “I’d write two chapters. But every day I had my BookMAP™ in front of me. Since everything I was going to write about was all mapped out, I would think about the book all week long. When it came time to write my chapters, it really was like ‘getting it out.’”

Although Terry had no experience writing, he found himself with a first draft that actually worked.

But then he found himself in the midst of the Polish and Perfect stage, and that put his patience to the test.

Terry said, “Polish and Perfect is the painful part. I had to read the book several times. I had to read it out loud. It was like getting tased!”

He worked with both Nancy and the team’s copy editors, and Terry found he had a challenge to balance his unconventional manner of speaking and grammar with what would make for an interesting and readable book.

“One of the things Nancy teaches is to be very direct in your writing. Don’t say too much. Get it tight. I tried to be funny and conversational, but sometimes that just meant too many extra words. The editors whacked the hell out of it!”

Still, he felt like he was in control. As an expert in finance, he needed to educate the team’s editors on some of the terms and phrases he used. But if he was concerned that the editing process would strip away his unique voice, his friends and family responded differently.

“People tell me all the time, ‘I can hear you talking in the book.’ The editors didn’t take out the quizmacal [sic] things I say.”

In particular, he has a chapter called “Your Bankability.” Although “bankability” is a real word, Terry hadn’t heard it used in his circles. It had a great ring to it, and when his business partner Steve Dean read the book, he said they should name one of their key offerings “The Bankability Method.”

A Finished Book

For Terry, the book is part of building his brand as an expert in acquisitions. It was important to finish in a timely manner, and he credits The Book Professor’s Executive Group Mastermind with keeping him accountable.

 

He said, “While I was writing, I met a lot of people who said they were writing a book too. And you know what? They’re still writing their book, but I have a finished book.”

Terry published his book, You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business, in 2017. Recently, it was listed by Forbes writer Rhett Power as one of “The Best Books to Help Entrepreneurs Grow a Business.”

Power’s review of the book echoed what Terry and Nancy had worked so hard to achieve:

“In a straightforward, authentic style, he walks you through the many options you have for your [business]. By the end of You Don’t Know What You Don’t Know, I felt like I had an entertaining, informative workshop.”

You can purchase Terry’s book, You Don’t Know What You Don’t Know: Everything You Need to Know to Buy or Sell a Business here.

You don’t have to be a “writer” to become an “author”!

Have you dreamed of writing a book but don’t think of yourself as a writer? Or do you have something to say but are stuck and can’t get it out?

The Book Professor® helps people who aren’t writers become authors. Whether writing a book is a life-long dream or something you must do to move your career forward, there’s help for you.

Learn more about how you can work with The Book Professor® and Nancy Erickson, click here.


  • 0

Dismantling Writer’s Block Part 1: The Lone Genius Myth

Tags : 

Book Writers: Do You Think It’s Best to Go It Alone?

Perhaps you’ve seen some variation of this scene in a movie.

A man is sitting at his typewriter (why is it always a guy?), unshaven, half-drunk, and clattering away like mad. There are empty wine bottles and teacups strewn all over the room. Crumpled papers overflow the trash can. In anguish, he stops typing, tears out the sheet of paper, and rips it to shreds.

Sound familiar?

Movies like these have done us a great disservice. They’ve given us the “Lone Genius,” a class of people who spend their days struggling through their book without any help. Though it’s true that authors spend most of their writing time alone with the page, this is only part of the picture.

That’s because books are too long and too complicated to be written without a community of helpers. All authors (including this one) need those who can keep them on track, lend helpful feedback, and even give them a swift kick in the backside when needed.

The myth of the Lone Genius is behind a lot of unnecessary writer’s block.

Authors need a Book Mastermind. Here’s why.

A Book Mastermind Keeps You Accountable

Here’s an unfortunate truth. If you’re the only person holding yourself accountable to write your book, you probably won’t finish it.

It’s not because you have nothing to say, you lack discipline, or that people don’t need what you’ve written. It’s simply this: No one is waiting for you, so it’s easy to put your manuscript off.

The solution? Join a group of like-minded writers.

I put together The Book Professor’s® Executive Group Mastermind and Publishing Program so that every week, writers know they have an online appointment they must prepare for. Everyone will be turning in the same assignment, and if you’re part of that group, you’re highly motivated to come to the call prepared. It’s that simple.

If that were the only reason to take part in a Book Mastermind, that would be reason enough for most of us to reach out for help. But there’s more.

A Book Mastermind Includes People with Complimentary Skills

You have a unique “Zone of Genius:” your training, your giftings, your experiences, and even your tastes. It’s your gift to the world, and it will permeate anything you write.

What’s great about a Book Mastermind, however, is your book benefits from other people’s Zone of Genius as well.

In a recent Book Mastermind, we had a wonderful group of men. They all got excited about each other’s work even though they had very different backgrounds.

One of our writers, a marketing expert for podiatrists named Rem Jackson was stuck on the title for his book. Mike Kitko (read his story HERE) was in that group as well. Mike’s an Executive Coach who knows next to nothing about podiatry. But as Rem was talking about the ideas he was presenting in his book, Mike blurted out something like, “Do you know what would be a good title for your book? Podiatry Prosperity!”

At that moment, it didn’t matter who came up with the idea. The title was perfect. Because Rem Jackson was participating in a group with someone outside of his Zone of Genius, he received exactly what he needed.

A Book Mastermind Gives Generous Feedback

Too many of us have been in writing groups where we received ego-driven, soul-crushing feedback from a teacher, a family member, or a friend. I’m afraid it happens to most of us, and I’m sorry if it happened to you.

However, that’s not the experience we’ve had in The Book Professor® Book Mastermind Groups. They have consistently been positive, encouraging places to write a book.

There’s a reason for that.

If you’re a member of a Book Mastermind with authors who intend to be a source of hope and help for their audience, then they’re generally people who want to be a source of hope and help to everyone — including you. When they offer feedback, it’s in the same spirit that drives them in everything they do.

A Book Mastermind Session Can Be Great Therapy

Every Book Mastermind I’ve been a part of has become, to some degree, a group therapy session.

I’ve worked with a woman whose book told the story of how she survived severe abuse. Another woman wrote about how she made it through her husband’s suicide.

Mike Kitko (the Executive Coach I mentioned earlier) was an alcoholic in a mutually destructive marriage. He had to tell about how he devastated his own life and hit rock bottom.

When people write about experiences like these, they have to relive them. In every Book Mastermind I’ve facilitated, its members surrounded, protected, and validated those writers as they told their truth.

It’s one of the most beautiful parts of the process.

Authors: Do You Believe in Magic?

Recently, one of our Masterminds included an author whose book contained a description of her life in an abusive and alcoholic home. Reading it to the group required extreme vulnerability on her part.

When she finished, I asked the group if they had ever experienced something similar. Everyone in the group had. I could hardly believe it.

Now, you don’t have to be spiritual to take part in Group Coaching. But let me say this.

I do not assemble Book Masterminds by curating people of similar backgrounds. I simply put people together who are available and ready to get started on their books.

But it seems like Something — or Someone — has put each of those groups together. Each one has a synergy I couldn’t have created if I tried. People with similar or complementary backgrounds, temperaments, and experiences end up working together every time.

Are You Ready to Leverage a Book Mastermind to Get Unstuck?

If this sounds like what you need to get yourself out of your writing rut, you may want to join The Book Professor’s® Executive Group Matermind and Publishing Program. Writing a book is a long journey, and this is a great way to have all the benefits of a Book Mastermind gently guided by our time-tested process.

In Module One, we take you “From Concept to Concrete Plan.” This is where, as a group, we learn how to figure out precisely what it is you have to say. Lots of personal revelations surface, and with each others’ support, by the end of sixteen weeks, you have a BookMAPTM to follow as you write. It’s the BookMAPTM that actually allows you to prevent writer’s block.

Module Two is called “Write Without Ruts.” During this part of the process, you get to write the first draft of your book without going back and fixing it up. Every week, you’ll listen to other people share their first drafts while you share your own. It’s intense, revelatory, fun, and exhilarating.

Module Three, “Polish and Perfect,” we get your book to the finish line, making sure that every word is in its place, that every line sings, and that every scene works. We need each other during this part of the process because it can get tedious. Our Book Mastermind is the place where we remind each other how important the work is, how special the book will be, and how great it will feel to share it with the world.

If you want to learn more about The Book Professor’s® Executive Group Mastermind and Publishing Program, or you’re ready to sign up, CLICK HERE.

 

 


  • 0
teacher appreciation

Celebrate World Teachers’ Day October 5th, 2019

Tags : 

This year we’ve talked a lot about writing, publishing, and promoting your book because that’s what I love to do both personally and professionally.  But I want to take a moment to pay tribute to teachers.

World Teacher’s Day is very important to me. As a professional book coach, writer, and former collegiate professor, I am forever grateful to the teachers who ignited my love for all things “books.” I’ve always had an interest in reading and excelled in writing as a youngster, but it was my teachers who kept me motivated to pursue my dreams. They were there to offer a kind word of encouragement when I felt discouraged. There isn’t enough appreciation in our world for teachers. You usually only hear about the bad ones, when there are millions of terrific teachers who do what they do, simply because they care. 

Because their job is often underpaid, criticized, and unappreciated, many educational facilities find it hard to retain and attract excellent talent. Nonetheless, they still come to work each and every day ready to shape and guide today’s youth. 

What is World Teachers’ Day?

Held annually on 5 October since 1994, World Teachers’ Day commemorates the anniversary of the adoption of the 1966 ILO/UNESCO Recommendation concerning the Status of Teachers. This Recommendation sets benchmarks regarding the rights and responsibilities of teachers and standards for their initial preparation and further education, recruitment, employment, and teaching and learning conditions. 

In 2019, World Teachers’ Day will celebrate teachers with the theme, “Young Teachers: The Future of the Profession.” The early twenty-first century is not an easy time to be a teacher. While teachers were once highly respected professionals, valued, trusted, and accepted as inspirational role models for young people, nowadays they too easily serve as scapegoats for the failure of education systems. Indeed, in our society that tends to glorify celebrities, we’re more likely to heap praise on performing artists, sports personalities, and social media influencers than on outstanding teachers. 

With large numbers of teachers likely to retire in the coming decade, a major concern is that there aren’t enough young candidates coming into the profession to replace them. Over 69 million teachers must be recruited by 2030 for primary and secondary education to meet the SDG 4 education targets. Of this number, 48.6 million new recruits will be needed to replace those who are leaving the profession either through retirement or voluntarily. 

These challenges and transformations in the 21st century are very real. As we commemorate World Teachers’ Day 2019, we must take time to look at the future of the profession and the role of young teachers in it, taking on the changing climate of education and schooling, the need to draw in and retain a new generation of dedicated educators, and to prepare them for the 21st century challenges of “teaching in diversity” and “diversity in teaching.” (Source)

Take a moment today to think about what your life would be like if you’d never had a quality teacher. How would a shortage of quality teachers affect your children’s or grandchildren’s life and future? In honor of World Teacher’s Day tomorrow, tell the teacher in your life how much you appreciate and value their work in helping to shape our youth!


  • 0

Get a Coach-You Can’t Be An Expert In Everything

Tags : 

No one can be an expert in everything. I talk a lot about the value of establishing yourself as an expert in your field, and I happen to be an expert book writing coach who helps people—people don’t think of themselves as writers—to write and publish their nonfiction books. I am not, however, an expert in everything! That’s why I want to share my own experience about working with a coach to achieve an important goal.

My husband, Tom, is an outdoor enthusiast, and he has a special relationship with the Grand Canyon. Every year for the past decade he has taken a couple of weeks to float the Colorado River at the bottom of the Canyon, enjoying the white water, scaling the canyon walls on challenging hikes, and sleeping under the stars. He is also a darn good photographer and likes to get up in the wee hours to photograph the deep black sky that radiates light from the millions and millions of stars. The Grand Canyon restores Tom and ignites every fiber of his being with its beauty and majesty. He can’t get enough of it, and he wanted to share it with me.

I also love the outdoors, but the thought of spending two weeks on a raft and living outdoors without the basic comforts of a bed or bathroom was a bit daunting. And then there was the hike in. To get to the bottom of the canyon, we would hike 8.5 miles down Bright Angel Trail, which has an elevation drop of one mile. We had to carry in all of our belongings in packs that weighed about 25 pounds. The hike usually takes between 5.5 and 6.5 hours, and it’s not for the faint of heart. You might think that hiking down is easy but, in fact, the hike down is harder than the hike up. Your shins and calves bear the brunt of the pounding, and afterward hikers often lose their big toenails. They are also prone to suffering intense calf pain for days afterward, pain that is nearly crippling.

As you float down the river, other hikes are part of the trip, and I don’t mean a nice little stroll down a trail. At times you have to plant your hands and feet on opposite sides of the wall in a slot canyon and then scale upward. On some hikes there are thin ledges — only two feet wide — that you must traverse. You have to inch yourself sideways and hope that your hands have a firm grip on the rock wall. It’s a long way down, but when you get past these challenging portions, you reach amazing scenes of beauty that you never knew existed.

I knew I could deal with living outdoors, but I wasn’t sure I could endure the hike down with a 25-pound pack on my back. I also knew I didn’t have the skills to climb a slot canyon or scale ledges.

If I was going to do this, I needed to get help. I needed a coach.

A Hike to Remember

I started training with Brent about five months before our trip. He planned a regimen where on Wednesdays we worked on building strength and on Fridays we worked on balance and agility. In between, I amped up my cardio so I would have the endurance I needed. When I went to my training sessions, I had no idea what we were going to do that day. I didn’t know how to get myself in shape, so I just did what Brent told me. All I did was show up and follow his instructions. When he told me to do twenty jump squats, I did them. When he told me to get on the stair climber and climb on my tiptoes, I did it. When he said to stand on the bosu ball on one leg and catch the ball he threw to me, I did it. No two sessions were the same, and week after week after week, I showed up and did whatever he said to do for that hour. Little by little, I built my strength and agility in those one-hour bite-sized chunks.

The day we hiked down the Grand Canyon, there was an excessive heat warning. Temperatures were expected to rise to 112 degrees on the canyon floor, which is exactly where we were going. We were fully prepared with energy snacks, plenty of water, and our hats and sunscreen, and there were water refill stations about every three miles. We were ready. I was ready.

It took us 5.5 hours to get to the bottom, and I felt pretty good until about the last half mile. It was my toes. They were screaming at me, and I was certain I would lose those toenails. The heat was exhausting, and by the time we reached the bottom it was 109 degrees, but we made it. I made it! Those small repeated increments of time I’d devoted to getting in shape for the trip carried me from the upper rim of the Grand Canyon to the Colorado river at the bottom. I never even had the deep muscle pain that some experience.

Get a Coach

So what does my trip to the Grand Canyon have to do with your book? You have a book-worthy idea inside you and might think, “I’m not a writer, I can’t do this,” but that’s not true. You may not be not a writer, but that doesn’t mean you can’t become an author. You can do anything you want to do if you get the proper help. You need a book writing coach who can take the idea for your book and help you crystallize your message, plan the contents, write the manuscript, edit it to perfection—and finally—publish and distribute your book. You need someone to take you the entire distance so that all you have to do is follow. A great book writing coach can turn a “liver” into a writer.

Here’s the thing: people who write nonfiction aren’t writers. They’re what I call “ livers .” You’ve lived through something; you’ve been through something, you’ve learned something, discovered something, or developed something, and you’re busy living your life. You’re not a writer because you’re a doer. You’re out accomplishing things. You don’t need to learn the publishing industry or take any writing classes to write your book. You simply need to get your message out of your head and out into the world, and you need a comprehensive book writing coach to help you do that.

All you have to do is take the first step and get started. You have a message, and I have a process. Why don’t we work together? Contact me today and I can help you take the next step!


  • 0
How to Become an Author: Time Block 2

Nonfiction Writing Technique: Learn To Time Block

Tags : 

Congratulations! You’re going to write your book and are ready to start. But how will you find the time? The rest of your life hasn’t changed, and your schedule was already full.

You’ve heard about The Law of Attraction, haven’t you? The Law of Attractions says that what you think about is what you attract into your life. Your dominant thoughts will find a way to manifest. When you change your thoughts, you change your life.

So what will you think about—that you’ll never get your book written or that you don’t have enough money to pursue it? Of course not!! When that nagging voice in your head says, “you’re not good enough, you’re too busy, this is too hard,” you have to knock it down. You know what I do when that voice attacks me? I stand up and shout out loud, “ STOP LYING TO ME!”

You didn’t wake up one day and say, “Oh, I think I’ll write a book now.” No—something put that seed inside you. And it’s been growing over time. This desire came from something bigger than you, and its effect will be bigger than you, too. Your message can change the world, and that’s exactly how we change the world … one reader at a time.

Life is busy, and time is precious. You’ve got work, the kids, vacation, responsibilities, blah, blah, blah. That little voice that whispers sweet defeat in your ear even before you even get started needs to be put in its place. Tell it you ARE going to do this and you DO have enough time. This is a challenge, but you’re up to it.

Time Block and Finish Your Goals

So how do you find the time to write your book? I use a method for organizing my time called Time Blocking, and it can work for you, too. When you Time Block, you divide your time into blocks so that you can use it wisely and be productive. Of course, you have to be efficient when you carve out the time for writing, which means that you take a look at EVERYTHING you do, evaluate all your responsibilities, and organize the tasks into specific blocks of time. That’s how you get everything done.

Become an author by having a time block plan

Time Blocking also means that when your calendar is set, you HONOR the calendar, that you ENFORCE the calendar, and LIVE BY the calendar. It takes discipline, but it’s very effective once you get the hang of it.

When I was first introduced to the idea of time blocking, I thought Good Grief! I’m going to have to get up at 5:00 am in order to get everything done. I’m not suggesting that your days be as long as mine are, but on the other hand, if you need to pack more in for the short term in order to can get your book written, then so be it.

Notice how I block my time. Everything is color-coded, and you can see that I devote large blocks of time to my tasks– not just fifteen minutes here or there. I organize my time so I can concentrate fully on one thing, then move on to the next.

Every week, I have to schedule a time to plan, write, deliver, and produce my classes, as well as coach my clients, so I calculate how much time I need per week for those tasks, and schedule everything in blocks throughout the week.

If you need more help, contact me for one-on-one coaching or group writer courses or sign up for my newsletter for more information, class announcements, and tips for writers.

 

 


  • 0

It’s Almost Fall-Refocus On Your Goals And Finish Strong

Tags : 

As an international book coach, I’ve had the honor to teach many individuals how to write a book. Writing a book not only helps many of my clients professionally, but it also teaches them how to organize their day to accomplish what they want and focus on their goals. Let me explain. When you learn to write a book through our program, you not only learn the mechanics and writing techniques to help you write a high-impact nonfiction book,  but we also teach you how to stay focused on your goals to finish your book. 

With Fall just around the corner, there’s no better time than now to refocus on your goals and refresh your mind with tips to help you finish the year strong. 

practicing gratitudeClear Your Mind and Stay On Task

I recently came across an article in Entrepreneur magazine that caught my attention because it reminded me of some of the lessons I’ve learned to help me stay focused on my goals and clear my mind. Here are some of my favorites the article mentioned: 

1. Stop multitasking

Instead of trying to do a million things at once, take a step back and tackle one task at a time. And while your inclination might be to start your day with busy work — like checking emails — and then move onto to the harder things, you should try to get your brain moving by challenging yourself with a bigger, more creative endeavor first thing.

2. Block out your days

An excellent way to hold yourself accountable when it comes to quieting the noise all around you is to specifically block out time in your day — maybe it’s 30 minutes or an hour — to spend on a given project. Color-code your calendar or set a timer to make sure you are accomplishing the goal at hand.

3. Get your blood pumping

You can’t focus if you’re stuck inside and staring at a screen all day long. Turn off your computer and phone, and go for a 20-minute walk. The fresh air and the movement will clear your head. Also, make sure that you are drinking enough water and getting enough rest.

4. Meditate

Get a recommendation for a yoga or meditation class, or even make it an office outing, so everyone gets some time to quiet their minds. Or look online for a plethora of apps and platforms whose stock and trade is mindfulness, like Meditation Made Simple, Calm, and Headspace. For slightly more of a monetary investment, you could look into wearable tech like Thync, a device that produces electrical pulses to help your brain decrease stress.

5. Help your technology help you

A platform like RescueTime, a software that runs while you work and shows you how you’re spending your day, could help you understand why something is taking longer to complete than it should. Options like Cold Turkey, Freedom and Self Control block out the internet entirely to keep you off your Twitter feed when you should be meeting deadlines. (Source)

 

There’s no better time than now to refocus on your goals and finish strong. Whether your goal is to finish writing your book or something else, incorporate these techniques into your day, and you’ll be amazed at what your capable of accomplishing! If one of your goals is writing a book, contact us today and we can help you take the next step!

 

 

 


  • 0

It’s Friday the 13th-Push Past the Fear and Live

Tags : 

Today is Friday, the 13th. Doom, doom, doom. If you’re like most Americans, you might consider this day bad luck. I’m not sure how this day became stigmatized with doom, horror movies, and just plain old fear, but most people like to avoid making any major life changes on this day. 

Just like walking under a ladder, crossing paths with a black cat, or breaking a mirror, many people hold fast to the belief that Friday the 13th brings bad luck. Though it’s uncertain exactly when this particular tradition began, negative superstitions have swirled around the number 13 for centuries (Source)

But do you know what I say to fear and this supposed “day of doom?Vámanos! I’m not sure about you, but I’ve lived long enough and can recall seasons of my life where I’ve felt paralyzed by fear. I mean debilitating fear that, if I wasn’t careful, could have stopped me from living a life on purpose and fulfilling my dream of being an international book coachIt was torment. I don’t want to minimize the feelings of anxiety and fear that millions of people across this country deal with every day, but as someone who has learned to work through it, I want to share some important truths about fear to keep things in perspective.

“Feel the fear and do it anyway.”

                                                                                                             -Susan Jeffers

Five Tips on Working Through Fear

Best selling author Dr. Susan Jeffers is a leading pioneer in helping millions of people work through fear. In her classic best-selling book, Feel the Fear and Do It Anyway, she shares the five following truths about fear that help put the lies it tells us into perspective. 

FEAR TRUTH #1

Fear will never go away as long as you continue to grow!

Every time you take a step into the unknown, you experience fear. There’s no point in saying, “When I’m no longer afraid, then I’ll do it.” You’ll be waiting for a long time. The fear is part of the package.

FEAR TRUTH #2

The only way to get rid of the fear of doing something is to go out and…do it!

When you do it often enough, you’ll no longer be afraid in that particular situation. You will have faced the unknown, and you will have handled it. Then new challenges await you, which certainly add to the excitement in living.

FEAR TRUTH #3

The only way to feel better about yourself is to go out and…do it!

With each little step you take into unknown territory, a pattern of strength develops. You begin feeling stronger and stronger and stronger.

FEAR TRUTH #4

Not only are you afraid when facing the unknown, so is everyone else!

This should be a relief. You’re not the only one who is afraid. Everyone feels fear when taking a step into the unknown. Yes, all those people who have succeeded in doing what they’ve wanted to do in life have felt the fear – and did it anyway. So can you!

FEAR TRUTH #5

Pushing through fear is less frightening than living with the bigger underlying fear that comes from a feeling of helplessness!

This is the one truth that some people have difficulty understanding. When you push through the fear, you will feel such a sense of relief as your feeling of helplessness subsides. You’ll wonder why you didn’t take action sooner. You’ll become more and more aware that you can truly handle anything that life hands you. (Source)

As a book coach with over 25 years of experience, I’ve met hundreds of people that decided to stop writing their story out of fear. If that’s you and you’d like to start again, I’d be honored to walk this journey with you. Regardless of what specific fears you’re overcoming, life is too short to sit on the sidelines! In the words of Susan Jeffers, learn to feel the fear and do it anyway! You’ll be proud of yourself once you do.

 


  • 0

August 21st—National Senior Citizen Day

Tags : 

Loneliness. If you’ve lived long enough, at some point, you’re likely to have experienced loneliness. In a world driven by social media that promises to make you feel connected, it’s almost unfathomable that more people, especially our seniors, feel more alone and isolated than ever before. Recent studies show that older adults who are isolated are likely to be sicker—and die sooner—than those who feel connected. It’s safe to say that loneliness and isolation are quickly becoming another medical health crisis. 

As a book coach, mother, grandmother, and now the daughter of an aging mother, I want to take a moment to honor National Senior Citizen Day and highlight some ways that you can connect with the senior in your life. 

If you have an older adult in your life, take the time to connect with them today. The wisdom, support, and guidance that our seniors offer are priceless, and I wouldn’t be the person I am today without the advice of elderly mentors in my life. If you’re unsure how to celebrate  the senior in your life today, try some of these ideas:

Spend Time At a Nursing Home
One of the kindest and most rewarding things one can do is visit a nursing home. Sit and chat with residents. Play games and participate in activities. You can make a difference in someone’s day, week, or even his or her life, and trust me, you’ll find the experience fun and rewarding too.

Reach out to a senior family member
Do you have a senior family member? Perhaps it’s a parent, grandparent, aunt, or uncle. Visit them and spend some time together. If you can’t see them in person, give them a call and let them know how much you appreciate them.

Have fun!
Are you a senior citizen yourself? Well, today is all about you! Live it up! Treat yourself. Spend time with your favorite people, go shopping, do whatever you want to do! Maybe it could be the day you finally try that one thing you’ve been thinking about or perhaps it’s a day for relaxing at home. Whatever makes you happy, go for it because it’s a day dedicated to you! (Source)

For more information on how to care for the senior in your life, please visit Age Safe America at www.agesafeamerica.com 


  • 0

Can You Make Money Writing a Book?

Tags : 

It’s May—finally! They say that April showers bring May flowers. I’m not sure about you, but I”m ready to see some flowers in bloom! You know what else reminds me of flowers blooming? Writing a book. Let me explain. As an international book coach, I’m often asked whether or not you can make money writing a book. The short answer to this question is yes, but you must be willing to do the work. Writing a book is the first step, getting others to read and purchase it is the next. When you plant your seed by writing a book and then shower it by getting it in front of the right audience, you can sit back and watch your garden bloom! And you don’t have to be a mathematician to know that more purchases equal more money in your pocket!

The process of promoting your book starts well before you’ve published it. Building a network of interested and supportive followers is a process that should start while you’re writing your book, and it should continue as long as you want to sell your books. Your friends, family, and colleagues will be a rallying point to keep you motivated as you go, and they will also be rooting for your success all along. They will celebrate as you launch your book, and their enthusiasm, likes, and shares on social media will help you to reach their friends and family as well.

Keep reading to learn about six experts who have created expert marketing resources in the form of websites, social media posts, and podcasts, who can help you begin to master digital marketing and get your book in front of the right people!

Social media made easy for authors.

Amy Porterfield produces a weekly Podcast, Online Marketing Made Easy, which is full of great information and easy-to-implement advice that can help you successfully market your book on Facebook. If you think Facebook ads are a waste of time and money, I guarantee, Amy can change your mind!

Before you completely write her off because you don’t think you have time for Podcasts, hear me out. I used to avoid Podcasts because I didn’t believe I had the time to sit down and listen to a full Podcast. Then I realized how much “dead time” I had throughout the day when I am in the car, getting ready in the morning, cooking, cleaning, etc. These are all perfect times for listening to a Podcast and getting some great information. I now listen to so many Podcasts in my car that I call in my “Auto University.”

Not only is Amy herself a wealth of information, she also uses her Podcast to introduce you to other online marketers and their Podcasts. All of these marketing gurus can teach you so much, all while you multitask in the car, in the kitchen, or anywhere you can tune into an episode.

Here are a few of my favorite online marketing Podcasts:

Create online courses to supplement your book.

If you feel like you have valuable information to share, and want to take it a level beyond your business book, David Siteman Garland can help you develop an online course to complement or supplement your book. He offers a step-by-step proven system for creating, promoting, and then profiting from your own online course. His free video series: How to turn your ONLINE PLATFORM (blog, web show, Podcast, etc. (into REVENUE by creating your own ONLINE COURSE, can be found right here. Follow his advice and you’ll be turning a profit in no time.

Powerful mobile marketing expertise.

Anyone who has a smartphone of his or her own knows that mobile marketing is essential. Greg Hickman can help you incorporate mobile marketing strategies for your retail business and show you how to be successful with that marketing, an example of this can be seen through digital retailer marketing services similar to woocommerce SEO. He’s all about making use of his extensive network of marketing expert friends to help you dominate mobile. Greg’s web show gives you access to free, uncensored interviews with some of the world’s top experts and most successful mobile marketers. Listen in and take advantage of their experience, insight, and expert advice about how to help retailers and marketers completely dominate mobile marketing.

Managing your book marketing and promotions with help.

If you consider your book a business, the New Business Podcast is for you. This weekly show introduces you to top minds within the “new business” realm. You’ll hear discussions about everything from branding, strategy, business growth, and much more. Chris Ducker is known as “The VA Guy” (VA, as in Virtual Assistant) so when it comes to the world of outsourcing, he really knows his stuff. If you are looking for even more ways to market your product, you might also want to reach out to a Digital Marketing Agency such as Ram Digital to help you develop an online strategy.

Create a successful podcast to promote your book.

Ready to strike out on your own and create your very own Podcast? John Lee Dumas, the founder and host of EntrpreneurOnFire, can help. This award-winning Podcast covers the inspiring journeys of successful entrepreneurs, every day of the week. This Podcast generates over $250,000 a month in revenue, which in itself is a pretty solid argument for you taking the free 15-day course on Podcasting.

Up-to-the-minute social and digital marketing expertise.

If you are looking for a Social Media marketing guru Michael Stelzner is your guy. His on-demand talk radio show, Social Media Marketing Podcast is designed to help business owners and marketers figure out what works and what doesn’t when it comes to social media marketing. If you’re looking to learn about a seo service for your website follow the link.

What about you? Are you ready to make money writing a book? Contact us today and we can help you take the first step!


  • 0
Creating-a-story-nonfiction-book-writing-book-coach-how-to-write-a-book

Craft Your Exceptional Story With Structure

Tags : 

I don’t care if your passion is about a new business process that can save time and dollars, a memoir about overcoming pain and suffering, or if it’s about how to connect on a soul-level with your dog: if you have a passionate solution, someone else needs it. People don’t buy books, they buy solutions. Someone is looking for what’s trapped inside you.

When it comes to crafting your exceptional story, it can be difficult to know where and how to begin. I’m here to help you design your story so you can start writing and get your message out into the world. As a book coach, my life is spent working with individuals who have a story to tell, and helping them share that story in a way that moves people to action.

What is your story?

All of us have our own story, and people are truly interested in hearing it. Every day, each of us are asked questions such as:

  • What do you do?
  • What are you passionate about?
  • Where did you go to school?
  • Do you have kids?

Even if people aren’t directly asking about your story, these types of questions are indirect ways to try to learn more about you and the story you have to tell.  

Physiologically, humans are wired to enjoy and relate to stories. Stories have been a part of the human fabric since the beginning of time. People like to listen to stories, relate to them, and remember them. Find your story and give people what they crave!

It’s important to understand the difference between telling your story and presenting your resume. You cannot tell your exceptional story by reciting a list of your accomplishments or delivering an elevator pitch. You need to dig deeper. Your story will communicate who you are, so you need to figure out exactly who that is and how to showcase that person.

Start with the foundation of your story

Before you start writing your story, you need to answer two questions:

  1. What is the purpose of your story?
  2. Who is the audience?

Stories can help you cross racial, social-economical, political, and religious, boundaries; they are that powerful. I believe there are two key things all people need: hope and help. Your story has the power to offer hope and help to others. Your story can change lives and have an impact on society, but you need to decide just what kind of impact you want to make. What do you want your story to communicate? What change do you want to invoke in the reader? How will your story help people?

Knowing your audience is essential. Your target audience will determine what you tell them and why. Cater your story to grab the interest of your audience, so that you can deliver a helpful and memorable story. Take a look at my blog post, How to Define an Audience for Your Book, for a more in-depth explanation of how to tackle this important task.

Outline the three parts of your story to lay the plan for your nonfiction book

Obviously, all stories have a beginning, middle, and end, but the three parts I suggest you consider are these:

  1. What it used to be like
  2. What happened
  3. What it’s like now

Start with what life was like before the change happened.  Were you happy? Overworked? Unfulfilled? Paint a picture of your “before” and set your audience up for the change.

The “what happened” section is the turning point in your story. It’s your pivotal moment, the bridge that connects the before and after. Something happened that caused a change in your life, and that’s what you’ll share with your audience. Some changes are internal, such as an “aha!” moment that directed you to take action or make a change, but some people need more of a push. External changes are things that force us into change, such as the death of a family member, birth of a child, a divorce, loss of a job, or some other life-altering occurrence. What happened to you? How did it force you to change and why?

Create closure in your story

Next, tell your audience what it’s like now. Where are you in your life? How are things different?

If you’re struggling with how to wrap up the impact of your life or a specific chapter in your story, consider these six areas of your life and how they have been impacted by the events you shared in your memoir or business book:

  • Spiritual
  • Health
  • Relationships
  • Emotional
  • Professional,
  • Financial

How have these areas of your life been affected?

If you take these three aspects–What it Used to be Like, What Happened and What It’s Like Now–put them together, and seal them with a solid purpose statement that clearly communicates the purpose of your story, you will have a solid design in place.  

You have a story to tell, and people are ready to hear it, but whether or not they will relate to it and remember it depends on how well you tell it. How you tell your story is just as important as the story itself. I can help you craft your story and work with you when you have trouble writing. Don’t let fear of writing keep you from sharing your story with the world!

If you need help to write your book, consider working with me as you write your first book. Details below!

 


  • 0

Writing A Book Is Hard But Possible With The Right Guidance

Tags : 

I can’t do this. No one will read it anyway. I don’t even know where to begin. This is hard.

Have you ever said any of these things to yourself? As The Book Professor, I help people write books that change lives, save lives, and transform society. But it’s the people I meet that want to write a book but have sadly talked themselves out of it because they don’t believe they can do it. When you’ve built your life on a lie, it’s hard to overcome that thinking. I say “lie,” because deep down these lies boil down to one thing: the belief that you aren’t good enough.

I believe its the lies we tell ourselves that prevent us from doing the things we were meant to do and for which we are gifted. I don’t know what lies you tell yourself, but I know the truth. You do matter. You are important. You can help other people. Writing a nonfiction book is hard at times, but you can do it with the right guidance!

Why You Should Write A Nonfiction Book

There are many reasons to write a nonfiction book:

  1. Maybe you survived a harrowing experience and want to give others the strength to fight through their issues.
  2. Your business expertise may have driven you to the top of your field and you’d like to help others succeed.
  3. Perhaps you’ve been blogging for years and have built your brand and you’re ready to write a book.

There are so many reasons to write a nonfiction book, but people always seem to focus on the reasons why they can’t. They make excuses like, “I’m not a writer” and “I wouldn’t know where to start.”  Working with a book coach online can help you start and finish your book, and it will ensure that you put out a quality product.

Work With a Coach Online

Life is busy and it can be difficult to not only sign up for classes, but it also takes the time to commute to class. When you work with a book coach online, you can access instructional videos, lessons, and handouts at any time, day or night. Your study time is whenever you want it to be. My Group Writing & Publishing Program includes homework assignments that will ensure that you are making progress on your book, as well as one-on-one coaching sessions. Halfway through each of the 3 modules, you will have a 45-minute one-on-one coaching session where you can go over your work in greater detail, discuss any issues or challenges you are facing, and receive valuable feedback. At the end of each module, you will have another 45-minute one-on-one session to discuss your overall progress in depth.

Stay Motivated With a Group

The Group Writing & Publishing Program is perfect for people who want constant motivation and feedback. Without structure, it’s easy to put off writing your book. The Group classes force you to carve out time to work on your book. Each 16-week module includes weekly Group Coaching calls that allow you to discuss your progress and get feedback from other members. In short, it’s your own Book Mastermind! The lessons are available online all the time, and the weekly Group Coaching calls are scheduled on the same day and time each week. Flexibility for solo study is great, but the regular meetings with your fellow writers ensure that you receive your weekly dose of motivation. They give you the chance to share what you have been working on, receive feedback, and workshop with other authors, while providing accountability and guidance, every step of the way.

If you’re not a writer, don’t worry. You don’t have to have one sentence written, and you don’t have to be a professional writer to publish a powerful nonfiction book. You simply need to have an idea – and the commitment to see the process through, and I’ll help you every step of the way.

To get more details about the curriculum, read testimonials from past participants, and to register for the next session, click here!


  • 0

Why Writing A Book Step-By-Step Matters

Tags : 

Have you been thinking about how to write a book, how to get published, or how to write an autobiography? Whether you’re a writer or not, is it your dream to start writing a book and becoming an author? Your dreams on how to write a book, how to make a book, or even how to write an ebook aren’t out of your reach!

When you’re learning how to write a book, you have to understand that it’s a large project, and it’s not something you’re going to accomplish overnight. So what’s the key to large projects? You break them down into tiny little steps. You’ve heard people say how do you eat an elephant. The answer is one bite at a time. And when you’re trying to write a nonfiction book, those rules still apply but in the form of a step-by-step process.

Write Your Book Step-By-Step

When setting goals it’s important to outline how you plan to accomplish such goals. Without an outline of how you plan to get to your goal, you will most likely find yourself at the end of the year having not accomplished what you set out. How frustrating. The same is true when writing a nonfiction book. When we do that, we develop a Book Map, which is a visual representation of your entire book. I can contend that if you only have 15 minutes, you can actually develop your strategy on how to write a book in 15-minute increments because it’s broken down in such small pieces that you can take those pieces you can write and assemble them into a comprehensive manuscript.

 

Watch below to learn How To Write A Book in Small Steps:

Your experience is unique. In fact, no one else has your story or lived through what you’ve learned. You are the only one who can do this, but if you’ve never written a book before, you probably don’t know how to get started. And how would you know? If you want to know how to start a book, how to publish a book, or how to write an eBook, The Book Professor is here to help.

You’re the only one who can do it — and I’m here to help!


Learn How to Write a Book