book coach | Write a Nonfiction Book with The Book Professor

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Writing A Book Is Hard But Possible With The Right Guidance

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I can’t do this. No one will read it anyway. I don’t even know where to begin. This is hard.

Have you ever said any of these things to yourself? As The Book Professor, I help people write books that change lives, save lives, and transform society. But it’s the people I meet that want to write a book but have sadly talked themselves out of it because they don’t believe they can do it. When you’ve built your life on a lie, it’s hard to overcome that thinking. I say “lie,” because deep down these lies boil down to one thing: the belief that you aren’t good enough.

I believe its the lies we tell ourselves that prevent us from doing the things we were meant to do and for which we are gifted. I don’t know what lies you tell yourself, but I know the truth. You do matter. You are important. You can help other people. Writing a nonfiction book is hard at times, but you can do it with the right guidance!

Why You Should Write A Nonfiction Book

There are many reasons to write a nonfiction book:

  1. Maybe you survived a harrowing experience and want to give others the strength to fight through their issues.
  2. Your business expertise may have driven you to the top of your field and you’d like to help others succeed.
  3. Perhaps you’ve been blogging for years and have built your brand and you’re ready to write a book.

There are so many reasons to write a nonfiction book, but people always seem to focus on the reasons why they can’t. They make excuses like, “I’m not a writer” and “I wouldn’t know where to start.”  Working with a book coach online can help you start and finish your book, and it will ensure that you put out a quality product.

Work With a Coach Online

Life is busy and it can be difficult to not only sign up for classes, but it also takes the time to commute to class. When you work with a book coach online, you can access instructional videos, lessons, and handouts at any time, day or night. Your study time is whenever you want it to be. My Group Writing & Publishing Program includes homework assignments that will ensure that you are making progress on your book, as well as one-on-one coaching sessions. Halfway through each of the 3 modules, you will have a 45-minute one-on-one coaching session where you can go over your work in greater detail, discuss any issues or challenges you are facing, and receive valuable feedback. At the end of each module, you will have another 45-minute one-on-one session to discuss your overall progress in depth.

Stay Motivated With a Group

The Group Writing & Publishing Program is perfect for people who want constant motivation and feedback. Without structure, it’s easy to put off writing your book. The Group classes force you to carve out time to work on your book. Each 16-week module includes weekly Group Coaching calls that allow you to discuss your progress and get feedback from other members. In short, it’s your own Book Mastermind! The lessons are available online all the time, and the weekly Group Coaching calls are scheduled on the same day and time each week. Flexibility for solo study is great, but the regular meetings with your fellow writers ensure that you receive your weekly dose of motivation. They give you the chance to share what you have been working on, receive feedback, and workshop with other authors, while providing accountability and guidance, every step of the way.

If you’re not a writer, don’t worry. You don’t have to have one sentence written, and you don’t have to be a professional writer to publish a powerful nonfiction book. You simply need to have an idea – and the commitment to see the process through, and I’ll help you every step of the way.

To get more details about the curriculum, read testimonials from past participants, and to register for the next session, click here!


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Why Writing A Book Step-By-Step Matters

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Have you been thinking about how to write a book, how to get published, or how to write an autobiography? Whether you’re a writer or not, is it your dream to start writing a book and becoming an author? Your dreams on how to write a book, how to make a book, or even how to write an ebook aren’t out of your reach!

When you’re learning how to write a book, you have to understand that it’s a large project, and it’s not something you’re going to accomplish overnight. So what’s the key to large projects? You break them down into tiny little steps. You’ve heard people say how do you eat an elephant. The answer is one bite at a time. And when you’re trying to write a nonfiction book, those rules still apply but in the form of a step-by-step process.

Write Your Book Step-By-Step

When setting goals it’s important to outline how you plan to accomplish such goals. Without an outline of how you plan to get to your goal, you will most likely find yourself at the end of the year having not accomplished what you set out. How frustrating. The same is true when writing a nonfiction book. When we do that, we develop a Book Map, which is a visual representation of your entire book. I can contend that if you only have 15 minutes, you can actually develop your strategy on how to write a book in 15-minute increments because it’s broken down in such small pieces that you can take those pieces you can write and assemble them into a comprehensive manuscript.

 

Watch below to learn How To Write A Book in Small Steps:

Your experience is unique. In fact, no one else has your story or lived through what you’ve learned. You are the only one who can do this, but if you’ve never written a book before, you probably don’t know how to get started. And how would you know? If you want to know how to start a book, how to publish a book, or how to write an eBook, The Book Professor is here to help.

You’re the only one who can do it — and I’m here to help!


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Nancy Erickson-Dedicated Author Strategist

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My name is Nancy Erickson, and I’m The Book Professor®.  My entire life and all my experiences have led me to this point. I have worked in big business, small businesses, nonprofits, and have been self-employed. I have written books, developed curricula, published other people’s books, and taught university classes. And now I am The Book Professor®, your personal book writing coach and dedicated author strategist.

We have so many problems in our world and the top-down approaches don’t seem to work. I believe the answers are trapped inside of people. My role is to connect the people who have solutions with the ones who need those answers, and I do it by coaching busy professionals to write a high-impact nonfiction book. I’m actually the least important component in the process — I’m just the hallway they pass through to take their message to the world.

You only have an idea of what you want to write, and we take it all the way through the writing, editing, designing, publishing, and marketing phases.

As a writing coach and author strategist,I help busy professionals write a high-impact nonfiction book that will save lives, change lives, or transform society.

How I’m Different

There are a lot of book coaches to choose from and, of course, you want to choose the one you trust and whose process fits your style. Because I’m a professional publisher and have taught writing at the University level, I have the credentials to guide you through the process.

But what really sets me apart is the process I’ve developed to take you from your concept to manuscript to your cover to marketing your book. This soup-to-nuts approach will guide you to write a book that will stand shoulder-to-shoulder with anything out there on the market. And that’s what you want. Not some slapped together book that will get lost in the crowd, but a professionally written, packaged, and marketed product that will have a lasting impact on your readers.

Some writing coaches suggest that you can write your book in ninety days, or in one month, or even in a weekend. That is not my approach. It takes a lot of thought and effort to construct a quality product, and that takes time. I don’t subscribe to the write-a-book-in-a-hurry method because it wastes time, energy, and dollars, and ultimately produces a substandard product. I guide my clients to write a book that will serve as a platform through which they can deliver their message in multiple venues. We construct your book in Chapter Silos, and when your book is finished, you can lift out any chapter and expand it into a workshop, seminar, keynote, etc. I know of no other book professional who has this approach.

I believe our world is in crisis, on a national, personal. and spiritual level. Government can’t fix it, organized religion can’t fix it, but it can be fixed. And it is being fixed. An uprising of individuals–everyday people–is taking place, and we are linking arms, and we ARE changing the world. In my world, you do that one reader at a time.

What about you? Are you ready to share what someone else desperately needs to hear and change the world, one reader at a time? I’d be honored to walk with you.

 


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The Book Professor-The One Stop Shop For Writing Your Book

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You’ve always wanted to write a book, but you haven’t been able to get that dream off of your bucket list. You know there’s something you can share with the world through your memoir, your leadership book, or your how-to guide, but you’re overwhelmed at the process and unsure of where to start.

That’s where I can help. I have spent more than 25 years developing my process for helping authors share what’s inside of them. Whether you have a manuscript in hand and need help with editing and marketing or if you don’t have anything written and aren’t sure where to start—we can help.

Three Options for Those Wanting To Write A Non-Fiction Book

  • Self-Study: Do you feel confident in your ability to dedicate the time and follow along with the material on your own? Maybe our Self-Directed Course is right for you. With weekly lessons and homework through the course, you receive a wealth of information and support all designed to help you complete your manuscript in less than one year. Click here for details.
  • Group Coaching Classes: Are you looking for the group support that comes with my group coaching? Consider the online group writer coaching option, which connects you with a group of writers to push and inspire you throughout the one-year process. Click here for details.
  • 1-on-1 Writer Coaching: If you’re looking for more in-depth help with writing and publishing, consider my 1-on-1 writer coaching. You’ll receive my one-on-one attention and support from concept to finished book. Plus, you’ll get it done faster than if you chose the Group Coaching classes. Click here for details.

 

Book Marketing Blues? We Got You

Frustrated with marketing your book yet? It’s never an overnight success, and the best approach is to implement a variety of strategies to get the word out. It takes a consistent effort to get the word out and drive traffic to book sales. And you can do it.

Why not add one or more new channels to your marketing efforts such as:

  • Twitter
  • Facebook
  • LinkedIN
  • Amazon
  • Your author website
  • Book reviews
  • Further book publicity

Take a look at all the book marketing options you have when working with us.  Want to take it a step further? Are you Interested in more speaking opportunities, catalog sales and special distribution? Learn about our bulk sales options here.

Publishing and Editing

Publishing is an industry, and a very old one. There are standards and conventions—from the writing, to the interior design, to the book cover, to the choice of paper and cover stock that most lay people don’t notice or even understand. But others will judge you on the quality of your book, which makes self-publishing very risky. If you want to write and publish a book that reflects your professionalism, you must work with professionals.

At our sister company, Stonebrook Publishing, we walk you through the entire step-by-step process to produce a professional book product that’s a credit to your name and accepted by the market.

Not Ready To Write Yet?

Are you thinking about writing a book but not quite ready to sign up for our Get My Book Out course for writers? Do you want just a taste of the Book Professor’s book coaching or want to learn about a specific topic? Take advantage of these Small Bite Seminars that can get you started!

Choose one or select them all — they’re easily affordable at only $39 each! With topics like:

What You Need To Know Before You Write and Publish Your Book

10 Mistakes New Authors Make And How To Avoid Them

A Simple Formula For Telling Your Story

How To Attract The Right Audience For Your Book

How To Purpose, Plan, and Title Your Book

How To Manage Your Time To Finish Your Book

Chose one or choose them ALL and get one FREE!

Through the combination of our three sister companies, The Book Professor®, Stonebrook Publishing, and Bookarma®, we are a one-stop shop for the entire book process. This includes the writing, editing, designing, publishing, marketing, and repurposing your book material into additional revenue-producing products.   

If you or someone you know wants to learn how to write a nonfiction book, please contact us today and we will be happy to help you take the next step!


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Lessons From a Book Coach: Tell Your Story And Save A Life

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As a book coach, I often reflect on the amazing people I’ve met. I believe all encounters are part of God’s master plan, but there are some that stand out more than others. I remember when my husband Tom introduced me to his blind friend, Bill. I’d never known a blind person, so I didn’t know what to expect.

“So you guys worked together?” I asked  

“Yeah,” Bill said, “I was in consulting, and Tom was in tax.”

“Consulting can be rough on the home life,” I said. “You probably traveled a lot. Out Monday mornings and home on Thursday nights, right?”

“I lived that way for years,” he said, “until I got shot.”

Tom jumped in. “That’s why Bill is blind. He was in Atlanta, coming out of the MARTA station with his boss and their customer. Some deranged guy jumped out and shot all three of them. Bill’s bullet entered and exited through his temples, and it severed his optic nerve. He’s been blind ever since. The other two guys died.”

“It was an adjustment,” he said, “but it wasn’t really that big a deal. I thought, ‘This is the way my life is now, so I may as well get on with it.’ And I did.”

“Wasn’t that big a deal! How could you say that?” I asked.

“It just wasn’t,” he said. “I made up my mind to get back to doing the things I loved as soon as I could. It didn’t make sense to sit around feeling sorry for myself.”

“Get this,” Tom interjected. “He really did get back to the things he loved. Six months later, he was snow skiing.”

“That’s amazing, Bill. Really inspirational. Have you ever thought about writing a book?” I asked.

“A book?” he snorted. “What would I write about? I wouldn’t have anything to say. I just took things one day at a time and got back to being me. That’s not very interesting. I can’t imagine anybody would want to read about that.” He shook his head, rejecting the idea.

man standing in front of wavesReject The Belief That Your Story Isn’t Inspirational

I don’t know about you, but I think Bill’s story is incredibly interesting—amazing, inspiring, and unusual. I wanted to learn how Bill was able to simply accept the fact that he was blind. I wanted to know what he’d done to reenter life as a fully functional man. And I wanted to know what sparked the thought that he could snow ski again.

Surely he’d been faced with all the can’ts: You can’t drive, you can’t go out by yourself, you can’t travel, you can’t work, you can’t date, you can’t ever be a whole human being again. And you certainly can’t ever snow ski again. That part of your life is over. You will be in the dark forever.

But Bill didn’t think those things. Instead, he put one foot in front of the other and lived what he thought was an unremarkable life. That he actually thought his life was unremarkable, to me, is remarkable.

In fact, Bill isn’t unusual. As a book coach, I’ve met hundreds of people who have been through things, have learned things, have discovered things, and have developed things that could truly change the world—if only the world knew about them. But there’s a nagging voice in their heads that tells them that they’re average, that they don’t have anything to say, that nobody would care about their story, that it’s not a big deal. Just the opposite, however, is actually true.

 

What if someone out there is going through what you’ve been through, but the difference is that they had hope and help along their journey? That hope and help is in the form of YOUR book, YOUR story, YOUR healing. Someone needs to hear what you have to say-their life could literally depend on it. Contact us today if you’re ready to get started a book coach!

 


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Thoughts from a Writing Coach Online: What’s The Point of It All Anyway?

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Sometimes,  when I look at the latest headlines in the news, I can’t help but wonder what in the world is going on? A few years ago, after I became a writing coach online,  I completely stopped watching the news on television. The reason is that I’m an INFJ, the rarest of the sixteen types on the Myers-Briggs Type Indicator assessment. As you probably know, the MBTI helps people gain insights about themselves and how they react to the world. Well, one of the hallmarks of an INFJ is that we “abhor violence.” Abhor is a pretty strong word, but it hits the nail on the head with me. But my aversion to television news doesn’t mean I’m uninformed. I catch the news on the radio or find it online, where it doesn’t affect me as deeply as when I viewed it.

Take a look for yourself. Here are some headlines you might have seen:

A Man With Down Syndrome Holding a Toy Gun Was Shot Dead By Police

Key Findings On The Rise Of Income Inequality Within America’s Racial And Ethnic Groups

Activists: Child Poverty On The Rise

Post-Weinstein, These Are The Powerful Men Facing Sexual Harassment Allegations

Pediatrician Charged With Sexually Abusing Dozens of Children, Including a 2-Week Old Infant

When you read headlines like the above, it’s easy to feel down and wonder “what’s the point of it all anyway?” and think “no one seems to care about anybody but themselves.”

The writer isn’t made in a vacuum. Writers are witnesses. The reason we need writers is because we need witnesses to this terrifying century.

—E. L. Doctorow

People Are Still Changing the World

In spite of what you might read or watch in the news, people are still providing solutions and changing the world. In my world, that’s done one reader at a time. Think about what you’ve learned and how you can be a force that changes lives, saves lives, or transforms society. Don’t waste your pain and struggles. Hire a writing coach online and share your experiences with the world, put them to work, and let the mess become the messengerthe messenger of hope and help.

It might not seem like there are people that care about changing the world, but there are. Don’t believe me? Check out these headlines of people that are changing the world RIGHT NOW:

Struggling Farmers Turn Excess Milk Into Cheese And Yogurt For The Hungry

Homeless Man Becomes a Hero After Saving Woman Who Jumped From Bridge

Man Saves Ancient Books From Dumpster Only To Look Inside Months Later And Find Amazing Inscription

Fewer People Going Back to Jail, As Return Rates Drop By Double Digits Across The U.S. -Here’s Why

Girl Scout Wrote Letters To Companies, Urging Them To Ditch Plastic-And They Did

What about you? What will YOUR headline be? If you or someone you know is ready to change the world and provide hope and help to someone else, please contact us today and we can set you up with a writing coach online!


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Book Coach Tip: While You’re Working on Your Book Your Book is Working on You

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As a professional book coach, speaker, and author, I’ve had the privilege to meet people from all over the world. One of the things they quickly learn about me is that as a book coach, I only work with people who want to write nonfiction books that have the power to change lives, save lives and transform society. I don’t hide this from anyone. In fact, it’s written on my website, is discussed in my book, and is something I speak about all over the world. Yes, our world is in crisis on a national, personal and spiritual level, but it can be fixed. And it is being fixed, one reader at a time.

What if the book you write not only changes someone else’s life but yours too in the process? When my authors finish their books, one thing that surprises them most is how much they have changed. They sought to write a story to provide hope and help to someone else and found their personal opinions, thoughts, and feelings changed and/or healed in the process. As a nonfiction book coach, author, and speaker one thing I’ve learned about writing is this: “While you’re working on your book, your book is working on you.”

Realize Your Potential and Change Your Life

It’s no secret that writing has a positive impact on your emotional and mental health. I’ve kept a journal my whole life and credit it to one of my tools for maintaining a sense of peace. But what if writing a book enabled you to realize your professional calling? That’s what author of The Underage CEOs and Entrepreneur writer Ganesh Vancheeswaran credits writing a book did for him. In his article “Writing a Book Changed My Life. It Can Change Yours Too,” he talks of how writing a book opened up dimensions within himself. He goes on to say that:

“Curiously, writing the book made me realize that I was an entrepreneur. Probably because, from idea to publication to promotion, writing a book is akin to the journey of an entrepreneur. You have to hustle, face ups and downs, live with delays and anxiety, reconcile yourself to delayed gratification and face up to loneliness. I emerged from this 12-month journey with the confidence that I have what it takes to make it in the big, bad world of entrepreneurs. Which is why I promptly unshackled myself from my day job and became a freelance writer and independent consultant in Branding & Marketing Communication. That remains one of the best decisions of my life. I have since been able to work on highly satisfying projects, make a name for myself in the market and earn a lot of money. “ (Source)

Reading stories like Ganesh’s transformation after writing his book is one of the reasons I love what I do.  What about you? Are you ready to change the life of someone that needs hope and help and in the process change your own life? If so, contact us, today and we can help you take the next step!

 


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Book Coach Tip: Decide To Write

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Some people are lifelong learners and love the process of going from not knowing anything in a subject area to becoming proficient. That makes sense to me as a book coach. We all want to be the best we can be at what we do. But along the way, we have to learn a lot of little things that can either make us the best at what we do or, if we choose not to learn them, will keep us in the pack of average Joes.

But here’s the deal with me: I only want to know as much as I need to know to use a tool for my intended purpose. I don’t want to learn every single one of its features and functions or try to discover how to use the tool in new ways that I hadn’t considered. You know why? It’s because I’m not a natural lifelong learner. I don’t like details; as a book coach, I love ideas.  I don’t want to learn how to use something; I just want to use it.

In fact, I detest the learning curve. I generally try to find every possible way around it, so I can get on to the using stage. Learning frustrates me; knowing satisfies me. But that’s, unfortunately, not the way the world works. So to know something, I must go through the pain of learning. And I have to follow a process, but I can’t even do that if I haven’t made the decision to do something new and follow through.

A journey of a thousand miles begins with a single step.
—Lao-tzu

Make a Decision

You know what the hardest part about writing a book is? It’s making the decision to do it. You’ve probably had the idea for your book for a long time. I bet it’s been percolating in your head, banging against the doors to come out. At times it probably drives you crazy, but books don’t write themselves, and the only way yours is going to get written is if you make the decision to do it. You have to decide to write your book then figure out how to start writing it by getting a book coach. It’s your story. Only you can write it.

You Do Matter. You Are Important. You Can Help Other People

You may feel that you don’t have anything to offer that’s worthy of writing a book, but I disagree. Take a look at your life, what you’ve learned, what you’ve been through, what you’ve developed, what you’ve gleaned, what you’ve endured. Take a moment to consider your story of personal growth and all you have done to get to where you are now. You may not know everything else in life, but you do know your own life. You know your own patch of ground, and you know it well. What do you know and what have you learned that can change lives, save lives, or transform society?

If you don’t know how to write a book, that doesn’t mean you can’t do it. After making a decision—a commitment to share your story—you just need a plan, a process and the help of a book coach.


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Nonfiction Book Consultant Advice: It’s Not About You

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I recently came across an article in Forbes that discussed the rise of narcissism in our country—specifically social media narcissism. As a nonfiction book consultant who uses Facebook and Twitter, I had to read more. The author stated that people who are always taking selfies are the ones who want to gain the most admiration. They’re easy to spot on social media because they regularly change their profile pictures.

The same applies to posting regular photos. Narcissists are desperate for more admiration, and a new photo spikes the interest that gets them going (Source). I’ve seen this happen countless times on Facebook and have always wondered how people find the time to post multiple personal photos a day. Ha! I certainly don’t have that kind of time. In other words, these social media junkies are fixated on one thing—themselves.  

It’s interesting. All this talk about narcissism and self-absorption reminds me of what I’ve been saying for years to my writers and any prospective writers I meet.  As a nonfiction book consultant and someone who’s had enough life experience, please listen: It’s not about you! Your story and solutions are about providing hope and help to someone else.

Why Keep Your Story to Yourself?

Lots of things can deter us from telling our story, and as a nonfiction book consultant, I’ve found that fear is the main thing that holds people back. What will people think? What if they don’t like it? What if they don’t like me? What if I’m criticized? What if I’m ridiculed?

You don’t have to try to think of the “what ifs”; they attack you without effort. It’s scary to put yourself out there for all the world to see.

Maybe you can turn these fearful “what ifs” into something positive: What if you change someone’s life? What if you save someone’s life? What if you help someone who is without hope? What if your pain is the path to another person’s healing? What if writing your book and laying it all out there actually helps to heal yourself?

Here’s the thing I’ve learned as a nonfiction book consultant: most people who write nonfiction aren’t writers. They’re what I call “livers.” You’ve lived through something, been through something, learned something, discovered something, or developed something, and you’re busy living your life. You’re not a writer because you’re a doer. You’re out accomplishing things. You don’t need to learn the publishing industry. You simply need to get your message out of your head and out to the world.

You’re the only one who has your story. You’re the only one who can write it.  If you or someone you know is ready to make the decision and write, contact us today and we can help you with the next step!

 


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Book Coach Advice: Drop the Mic

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Have you ever heard the term “drop the mic” or “mic drop?” If you’re a professional coach or speaker or keep up with pop culture, chances are you have. If you haven’t, then maybe you remember seeing former President Barack Obama’s infamous “mic drop” at the end of his final correspondents dinner address. It caused quite the stir and cemented his place in history as the only President to purposely drop his mic after a speech.

Webster defines mic drop as the act of intentionally dropping one’s microphone at the end of a speech or performance; displaying a bold confidence that has been very impressive or cannot be topped. I love that definition and can relate. Remember the last time you gave a speech or presentation that took untold hours to write and prepare, and then after you presented, immediately knew you nailed it?  You owned the stage, felt prepared, and exuded confidence because you knew you were an expert on your subject? Most importantly, your audience knew you were an expert. I love that feeling.

As a book coach, I’ve given countless presentations in my life, but it’s the ones where I could have dropped the mic at the end that give me the most satisfaction. But you can only drop the mic if you’re prepared, have established credibility so your audience will believe you, and are an expert in your field. If you’re not the perceived expert in your field and don’t have credibility,  keep reading.

Write a Book and Finally Drop the Mic!

As a coach or public speaker, you’re a different kind of entrepreneur. You have the expertise and solutions that can help others. You know how to tell a story, and you have testimonials. You’re talented and what you have to say matters. But do other people know how credible you are? Do they know you’re an expert in your field? If not, you can increase your credibility and attract a following by writing your book, but without a book, you’re just another self-proclaimed expert.

Man giving presentationIf you want to know how to become an author, you’ll want to work with an Executive Book Coach. When you have a book, it establishes you as an expert, increases your credibility, and helps you attract a following. As a speaker or coach, you’ve already developed a lot of material that will be rich content for your book. The challenge is to organize that material to deliver it in book format, and wrap it in a sustainable story format that will keep your readers engaged.

You can learn how to become an author. The first step is to prioritize your material. You must also know your audience and your market. Identifying your audience will help shape your book throughout the writing process and ensure better sales when it comes time to market and promote your nonfiction book. If you think your book is for everyone, you are setting yourself up for failure. No matter how great your message, it simply cannot appeal to every person! It’s no different when you’re giving a speech. What you have to say matters-but everyone is not your audience.

Are you tired of giving lackluster presentations that seem to fall on deaf ears because your audience doesn’t believe you? If you’re ready to establish yourself as an expert, increase your credibility, attract a following, and finally deliver that mic dropping performance that your audience can believe, reach out to us and we can help you take the next step!

 

 


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Six Social Media Marketing Tips For First-Time Authors

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This article originally appeared on BookBaby.com

If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.

Rick Snyder is a contributor to the Money Crashers personal finance blog, writing about online publishing, social media, and small business.

If you’ve recently put the finishing touches on your first book, congratulations – it’s a rare accomplishment that not many people can claim. If you thought writing your book was hard, though, brace yourself for the next phase: marketing.

The tremendous changes to the publishing industry have been a double-edged sword: they offer greater opportunities for self-publishing and distribution, but they bring a lot more competition. No book ever sells itself, so you’re going to have to get creative if you want to boost your sales. One way to do it is through effective use of social media. So how do I use social media to promote my book?

Here are six quick social media marketing tips for first-time authors.

1. Create great content

You put in a lot of time and effort to ensure your book is of the highest possible quality, and you’ve got to match that quality and make your social media content stellar. Your audience wants distilled information presented clearly and directly. Since you are now an author, you can claim a degree of expertise in your chosen subject. Use that expertise to make every Facebook post, LinkedIn article, and tweet a high-quality and engaging experience. Provide tips and information your readers won’t find anywhere else, and do it in a concise fashion.

2. Investigate new media

Facebook and Twitter are among the top social media platforms, but that’s not to say you should focus on them to the exclusion of all else. Pinterest, Instagram, and Vine are all good options if you’ve got images or video related to your topic, and Tumblr and Google Plus are excellent content-based social media outlets to consider, as well. Don’t take them all on at once, though. Engage one at a time, with a clear strategy for each, and you can effectively increase your reach.

3. Respond to every comment

Always remember the “social” element of social media. Respond to each and every comment, whether positive or negative. Your goal is to develop a conversation and an ongoing relationship with your followers. Even if you’re simply expressing gratitude for someone taking the time to comment, you’re doing yourself, and your book, a big favor.

4. Connect with other authors

Be sure to connect with authors in the realm of your book’s topic or genre. Respond to some of their posts and start to develop a relationship. You can gain exposure this way, and you never know what a fellow author might be able to assist you with.

5. Track your results

You won’t know whether or not your efforts are successful if you don’t track your progress. Use Google Analytics, a free service, to analyze where your web traffic is coming from on at least a monthly basis. Based on those results, adjust your strategy. If Twitter simply isn’t working for you but StumbleUpon is, put more effort into the latter.

6. Offer an inside look to your book

Social media is an interactive format, meaning you should be trying to get your readers involved. Consider providing a link to your website from your social media accounts where a follower can download an inside look at your actual book – the first chapter, for example. It’s a great move that can ultimately improve your sales.

Social media marketing for writers is serious business, and there’s a good bit of work involved if you’re going to get it right. If you start to develop a solid audience and then make a misstep, you’ve just wasted valuable time and energy. Manage your schedule as best you can, giving you more time to devote to your social media marketing and improve your book sales today.

 

Twitter for Authors

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com


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You’re the Only One Who Can Tell Your Story

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Many of my clients started by telling me that they “just weren’t ready at this time.” Just about all of their concerns were centered around that emotion that plagues so many of us: FEAR. To put it frankly, fear stinks. It robs us of everything if we allow it to control us. It robs us of opportunities because we’re too afraid to fail, relationships because we don’t want to get hurt, and it robs us of our destiny because we’re afraid of change. Yes, it’s an emotion and at times is a natural response to a circumstance, but we have to choose whether or not to allow it to dictate and limit our life. Fear of rejection (my book won’t be a success and people won’t read it), fear of failure (I don’t want to mess up), and fear of the unknown (how the heck am I going to do this) are all real fears that my writers had in the beginning.

But what if we looked at fear using this acronym:

FALSE

EVIDENCE

APPEARING

REAL

Years ago someone shared that acronym with me and it changed my perspective. How would your life change if you approached fear this way instead of allowing it to be the driving force in your life?

Who Are You to Keep Your Story to Yourself?

Lots of things can deter us from telling our story, but like I said earlier I believe the main one is fear. What will people think? What if they don’t like it? What if they don’t like me? What if I’m criticized? What if I’m ridiculed?

You don’t have to try to think of the “what ifs”; they attack you without effort. It’s scary to put yourself out there for all the world to see. Maybe you can turn these fearful “what ifs” into something positive: What if you change someone’s life? What if you save someone’s life? What if you help someone who is without hope? What if your pain is the path to another person’s healing? What if writing your book and laying it all out there actually helps to heal you?

You’re the only one who has your story. You’re the only one who can write it. And you can start now!  

If you or someone you know has always wanted to write a book, reach out to us, and we can help make it happen!

 


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