All you have to do is tell your story. But how do you explain who you are? How do take your entire life and create a crystallized message?
The first step is to build a foundation for your story, and you can do that by answering these two questions:
1. What’s the purpose of your story?
You probably have some general ideas about what you want to say, but I challenge you to distill those ideas down to a single Purpose Statement before you start. Your Purpose Statement should say, “The purpose of my story is to _________________________________.
Complete that sentence. Bear in mind that it’s one sentence, not a paragraph.
Let me give you an example using my own purpose statement: The purpose of my story is to inspire others to use what they know and what they’ve experienced to make a positive, lasting impact on the lives of other people.
2. Who’s the audience?
If you don’t know your audience, it’s a lot like playing spin-the-bottle in the dark. Don’t you want to know who you’re going kiss before you pucker up?
Likewise, you need to envision your audience. Who do you interact with? What’s their age, demographic, marital status? Are they male or female, conservative or liberal? How do they identify themselves? Complete this sentence: The audience for my story is __________________.
Example: The audience for my story is entrepreneurs and business people.
Pull it all together.
Now pull these components together into a single statement.
Example: The purpose of my story is to inspire entrepreneurs and business people to use what they know and what they’ve experienced to make a positive, lasting impact on the lives of other people.
Now that you have your Purpose Statement, you will write your story from your audience’s perspective, not yours. What do they want to know? What information are they seeking? What new message or perspective can you deliver? Compelling content always meets the need, and your job is to deliver what your audience is seeking.
To crystallize your message, include only the parts of your story that drives your audience to realize that purpose. Everything you write should drive toward that message, that audience, and that purpose, in order to achieve that result.