This article courtesy of BookBaby.

If you want to publish in time for the holidays, your plan should include room for all the production processes and your publicity push. This self publishing timeline will get you published and ready for holiday sales.

Summer is the time for cookouts, pool parties, outdoor concerts, and much more. Around the BookBaby offices, it’s also the time of year we field a lot of questions from authors looking anxiously at the dwindling pages of their calendar. The year is more than half over and many have hopes of publishing their books before the end of the year. To put your mind at ease, I’ve compiled the four most frequently asked questions about your self publishing timeline so you can hit the shelves in time for the holidays. The good news is you have plenty of options.

Q. My book is almost done. I want to publish so I can take advantage of the holiday buying season. Can I get it done in time?

A. Absolutely – if you’re willing to put in the work between now and the fall. Last summer I wrote up a timeline for publishing your book in time for the holidays. Have a look, the dates and deadlines still hold true. Here are some of the key milestones.

self publishing timeline calendar iconNow through Labor Day: Finish your book. At this point you need to be honest: Are you really just a few chapters away, or does your book need more than just a few marathon writing sessions during the dog days of summer? If you are close to finished, then go for it! Stay inside with the air conditioning and focus on making the best book you can. If you’re really not that close, don’t despair. Read on, I have some ideas for what you can do a little further down.

self publishing timeline calendar iconSeptember: Consider your self-publishing options. You’ve probably already thought about how you’re going to publish, but now it’s time to get serious. Take the time to check out all of the self publishing services – includingBookBaby. Yes, it’s important to compare prices, options, distribution channels, and all of that. But be sure to check out the reputation of every company you consider. Writer Beware is a great resource to learn about other authors’ experience. Type in each company’s name in the search box and read all the articles. Is the company you are considering rated on neutral review sites like Trust Pilot? Do they offer a satisfaction guarantee? These are important questions to answer so you feel confident about the self publishing option you’ve chosen.

self publishing timeline calendar iconOctober: Find an editor. It’s an absolute truth: Every book needs to be edited by a professional. But what kind of editing do you need? Developmental editing helps with some essential elements of your story, including the setting, timeline, characterization, plot, story structure and pacing. Line editing is just that: a line by line examination of your book. Editors will look for typos, spelling mistakes, grammatical errors, and inconsistencies. Copy editing comes at the end of the publication cycle. It’s the final check before the book is printed or, in the case of eBooks, before it is published and sent to distributors.

Find a professional book cover designer. A cover sets the tone for your book. Find a professional who will work to creatively represent your work. Find a designer who specializes in creating book covers. Book design is a specialized art form, with knowledge needed in trends in imagery, colors, and typography – and expertise in print production and/or e-book presentation.

self publishing timeline calendar iconNovember: It’s go time! Call your self publishing service provider in early November and get going. If you’ve chosen BookBaby, you’re in good shape to have your book in all the online retail stores for holiday sales.


Q: That schedule is a bit ambitious. What if I can’t get my book finished until later – say December 1st? Am I out of luck for the holiday season?

A: No, there’s still time to get your book out there, but you have to have an edited and formatted manuscript PLUS a finished cover design by that date. If you still need design or editing work on your book, it’s best you set your sights on the New Year. Your holiday sales distribution will be limited. It’s likely too late to be distributed to many online stores like Amazon until late in the month.

Now the good news: BookBaby authors have a tremendous way to make last minute holiday eBook and Printed Book sales. Authors can send readers directly to their BookShop page, our free direct-to-reader eCommerce pages. Best of all, you earn more royalties when you sell through your own custom BookShop page. Read more about BookShop on the BookBaby website.

Q: I’m not going to get my book done for Christmas after all. Have I missed out on the best selling season for my book?

A: Not at all. In fact I also covered this topic in the blog post “Self-Published Authors: Your Sales Season Is Around The Corner (i.e. After The New Year!).”

Here’s the key point: Established authors target holiday sales periods because it’s a safe, easy gift choice for a lot of folks. The same can’t be said for most self-published authors. These relatively unknown authors’ books need to stand out and attract the interest of potential readers. This kind of discovery and browsing usually doesn’t take place in the hectic holiday time frame.

From talking with dozens of BookBaby authors, we think one of the best times to publish a book is right after the holidays – at the start of the New Year. People are going to have more time to spend reading during the cold winter months, and it’s a fact that book sales soar during January and February. Thousands of new eReaders given as gifts during the holidays need content. There’s no reason why it can’t be your book!

Q: OK, forget about a holiday release. I’m shooting for some time in 2017. When’s the best time for me to publish my book?

A: There’s really never a bad time to release a book. One idea might be for you to follow the patterns set by the book publishing trade. Traditional publishing houses have a rough “calendar” by genre of their release dates:
January-April: Romance, Self-help, Business books, Cooking, Design
May-August: Adventure, Fantasy, Travel
Sept-Nov: Academic, Horror, Paranormal
Dec-Jan: Children, Cookery, Illustrated, Quiz, and novelty books

My advice is to not worry so much about “when” you publish. In fact, the worst thing self-published authors can do is NOT publish their book because of some perceived timing advantage. It is often said that self publishing is a marathon and not a sprint, and authors shouldn’t worry so much about the placement of the starting line. Just publish it!

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

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