by The Book Professor | Sep 27, 2023 | Nonfiction Writing
Basketball coach, sales and marketing professional, entrepreneur, and author: Stu Wittner has done it all and wants to help others do the same. Stu Wittner’s personal philosophy is “a win a day.” It’s the question he asks himself at the close of each evening: what was... 
by The Book Professor | Sep 13, 2023 | Nonfiction Writing
You’ve poured your countless hours of time into your manuscript, so giving away your book for free may seem like a bad business decision. After all, you want to be compensated fairly for all of your hard work. However, offering your book to readers for free can pay... 
by The Book Professor | Aug 9, 2023 | Nonfiction Writing
Many author-entrepreneurs shy away from search engine optimization because it seems too technical and complicated. In fact, about half of small business owners don’t have an SEO strategy, which is a missed opportunity. Employing SEO techniques like keyword research... 
by The Book Professor | Jun 7, 2023 | Nonfiction Writing
Authorpreneurs are authors who apply a business mindset to their writing career. They approach the publishing process strategically and create a data-informed marketing plan to boost their book sales and build their brand. Authorpreneurs also repurpose their book into... 
by The Book Professor | May 3, 2023 | Nonfiction Writing
Although they say not to judge a book by its cover, readers often decide whether or not to purchase a book based on its cover art and the blurbs on the dust jacket. So if you want to attract new readers and boost your sales, it’s important to perfect the text that... 
by The Book Professor | Apr 5, 2023 | Nonfiction Writing
This debut author transformed the circus of his life into a moving saga of hope, self-discovery, and advocacy. Clay Boatright’s twin daughters were born into a society that didn’t understand autism. The disability existed, but the educational resources, the... 