Have you ever heard the term “drop the mic” or “mic drop?” If you’re a professional coach or speaker or keep up with pop culture, chances are you have. If you haven’t, then maybe you remember seeing former President Barack Obama’s infamous “mic drop” at the end of his final correspondents dinner address. It caused quite the stir and cemented his place in history as the only President to purposely drop his mic after a speech.
Webster defines mic drop as the act of intentionally dropping one’s microphone at the end of a speech or performance; displaying a bold confidence that has been very impressive or cannot be topped. I love that definition and can relate. Remember the last time you gave a speech or presentation that took untold hours to write and prepare, and then after you presented, immediately knew you nailed it? You owned the stage, felt prepared, and exuded confidence because you knew you were an expert on your subject? Most importantly, your audience knew you were an expert. I love that feeling.
As a book coach, I’ve given countless presentations in my life, but it’s the ones where I could have dropped the mic at the end that give me the most satisfaction. But you can only drop the mic if you’re prepared, have established credibility so your audience will believe you, and are an expert in your field. If you’re not the perceived expert in your field and don’t have credibility, keep reading.
Write a Book and Finally Drop the Mic!
As a coach or public speaker, you’re a different kind of entrepreneur. You have the expertise and solutions that can help others. You know how to tell a story, and you have testimonials. You’re talented and what you have to say matters. But do other people know how credible you are? Do they know you’re an expert in your field? If not, you can increase your credibility and attract a following by writing your book, but without a book, you’re just another self-proclaimed expert.
If you want to know how to become an author, you’ll want to work with an Executive Book Coach. When you have a book, it establishes you as an expert, increases your credibility, and helps you attract a following. As a speaker or coach, you’ve already developed a lot of material that will be rich content for your book. The challenge is to organize that material to deliver it in book format, and wrap it in a sustainable story format that will keep your readers engaged.
You can learn how to become an author. The first step is to prioritize your material. You must also know your audience and your market. Identifying your audience will help shape your book throughout the writing process and ensure better sales when it comes time to market and promote your nonfiction book. If you think your book is for everyone, you are setting yourself up for failure. No matter how great your message, it simply cannot appeal to every person! It’s no different when you’re giving a speech. What you have to say matters-but everyone is not your audience.
Are you tired of giving lackluster presentations that seem to fall on deaf ears because your audience doesn’t believe you? If you’re ready to establish yourself as an expert, increase your credibility, attract a following, and finally deliver that mic dropping performance that your audience can believe, reach out to us and we can help you take the next step!