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Writing a Book is Hard But Can Be Done When You Organize it Bit by Bit

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If you’ve never written a book, how would you know how to get started?

Some people just sit down and start writing. But they soon discover that all the ideas that have been rattling around in their head have no form, no shape. What comes out is like a spaghetti messa bunch of unconnected threads. They have a message, but they don’t know how to get it down on paper.

The problem with the “write-first” approach is that it’s like trying to build a house without any plans. You have no blueprint to follow, no foundation poured; and you don’t know what the house will look like when it’s finished. Writing a book is hard but can be done when you organize it bit by bit.

Tiny Little Steps

When you first learn about writing your book, it’s important to realize that it’s a large project. It’s not something you’re going to accomplish overnight. And you know the key to large projects, don’t you? You have to break them down into tiny little steps.

Have you ever heard anyone say, “How do you eat an elephant?” The answer is one bite at a time. And that’s true. You have to break down the tasks writing a book into bite-size chunks.

When you work with me, we develop a BookMAP, which is a visual representation of your entire book.

And when you have a BookMAP, I contend that you can actually start writing your book in 15-minute increments. Your BookMAP is broken down into such small pieces that you can write those small bites and ultimately assemble them into a comprehensive manuscript.

Your experience is unique. In fact, no one else has your story or has lived through what you’ve learned. You are the only one who can do this, but if you’ve never written a book before, you probably don’t know how to get started. And how would you know?

If you want to know how to start a book, how to publish a book, or how to write an eBook, The Book Professor is here to help.

Reach out for personalized help on your book project. Your options include one-on-one coaching, group executive book coaching, and self-paced learning. We can help you move your project forward. Contact us today to learn more!

 


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Nonfiction Writing Tip: Use Sensory Language

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Human beings are wired to respond to stories, and we remember things that have an emotional impact on us. Think about it. We can watch an emotionally charged story on the news and remember it for weeks or even months. The same is true when writing a book. When you write your book, there’s a nonfiction writer tool you can use to impact the reader. It affects them on an emotional level, so they will remember what they read.

How do you do that? Well, it’s not so complicated. One way to impact your reader is to bring them in close, to make them feel like they’re right there in the room with you. You do that by creating scenes that use the nonfiction writer tool of sensory language.

Sensory language as a nonfiction writer tool

Sensory language is just what it sounds like – it’s the language of our five senses. When you use sensory language, you describe what you saw, felt, heard, tasted, and smelled. You don’t write, “I was sad when my girlfriend left me.” You write, “When she told me she was leaving, she smiled as she whispered the words, ‘I’m leaving you.’ My throat clamped tight. I blinked hard, so I wouldn’t cry, but one hot tear fell and salted my upper lip.”

In this passage, you find four of the five senses: She told me–hearing; throat clamped tight and hot tear–feeling; she smiled–sight; she whispered–hearing; salted my upper lip–taste. The only sense not included is the sense of smell.

Sensory language punches up your writing and engages the reader. It breaks up the monotony and helps the reader to visualize the scene, so they can experience it.

Before and After

Take a look at the two passages below, and notice how sensory language makes a difference.

1. Becky called me and said that something terrible had just happened. She wanted to talk about it, so I asked her to meet me at the grill on the ground floor of my building. It was almost noon, and I was hungry, so I asked her if she wanted something to eat.

Compare that to:

2. “The police just barged in my house,” Becky said. “It was raining, and their boots tracked bits of grass and mud all over my white carpet. Didn’t even bother to wipe their feet. It’s like they used my carpet as a door mat. There were six of them.”

A piece of red hair – I Love Lucy red hair – escaped from behind her ear, and she slicked it back without taking a breath. My watch beeped twelve o’clock, but she yammered on. The grilling onions made my stomach lurch. I hadn’t eaten breakfast.

“Wow,” I said. “I’m so sorry. Can I get you something to eat? I could use a bite myself, and maybe that would make you feel better.”

Her head banged down on the table, and she hiccuped massive sobs. “What do you think I am, a twelve-year-old?” she sputtered. “It’s not like a snack can make me all better!”

Sensory language is a nonfiction writer tool that is easy to incorporate. All you have to do is describe what you hear, what you smell, what you see, what you feel, and what you taste. Drop those elements in a scene and watch your writing come alive!

What about you? Are you ready to put sensory language to work? If you or someone you know has always wanted to write a book, reach out to us, and we can help make it happen!


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How to Stay Organized When Writing a Book-Block Out Your Time

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Call me strange, but I dont exactly know what time is. I do know that Ive been a slave to it for much of my life. My life, like yours, is filled with so much: things I want to do, things I need to do, and a lot of things I dont really want to do but must. Theres always a race against the clock, which leaves me feeling scattered and torn, like a scarecrow with his stuffing pulled out. At the end of the day, there isnt much left, and whats left doesnt feel like me.

I assume that you’re a busy professional and you’re not looking for extra things to do. Life is busy enough with work, but when you layer on the more important things like faith and family, there’s no wiggle room, no gaps where you can sneak in a major project like writing your book. And yet it’s something you want to do. You want to make a difference.

You actually have the time to do the things you want to do like write your book if you learn to organize your time.

Time Blocking

I use a method for organizing my time called time blocking. Time blocking is exactly what it sounds like. It’s organizing your time in blocks so you can be most efficient—not just in your writing but in everything you do. It requires you to look at all your responsibilities and organize them into specific blocks of time so you can accomplish everything on your plate.

After you organize your calendar in time blocks, you must enforce it. This takes discipline, but it’s very effective once you get the hang of it.  Here’s my calendar as an example:


When I was first introduced to time blocking, I thought, Good grief! I’m going to have to get up at 5:00 every morning to get everything done! I don’t suggest that your weeks be as long as mine are but, on the other hand, if they need to be while you’re writing your book, then so be it.

Notice how I block my time. You can see that I devote blocks of time to my tasks—not just fifteen minutes here and there. I organize my time so I fully complete one thing before moving to the next.

Take a look at the blocks called content. I often say that books don’t write themselves—and guess what? The classes and workshops I teach don’t write themselves either. I have to schedule time to plan, write, deliver, and produce my classes and presentations. So I figured out how much time I needed per week to do that writing and allocated it across the week in specific blocks.

While I’m working on content, I’m not answering the phone—it’s turned off. And I’m not checking email. I close it so it doesn’t ding me to death. And I’m not futzing around online, either. I’m writing content, and that’s the only thing I’m doing. I don’t believe in multitasking.

I can hear you say, “Well, of course, you can block off time to write. That’s your business.” And you’re right! But if I want to take care of myself physically, emotionally, and spiritually, I have to start my days at five in the morning to get in that extra activity. Do you think I want to get up that early? I really don’t. But taking care of the other parts of my life is a priority, so that’s what I do.

To write your first draft, block five hours each week for sixteen weeks. That’s four months to your first draft! When you keep your eye on the prize, writing your book suddenly seems more doable.

 

What about you? Now that you have the tools to block out your time, what’s stopping you from writing your book? Contact us today and we can help you take the next step!

 

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Plant, Water, and Watch Your Business Grow-Author Success Stories

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At The Book Professor, it’s a privilege to work with aspiring authors who want to write books that change lives, save lives, and transform society. Whether they’ve completed one of our group coaching programs or worked with me one-on-one, I never forget the look on the author’s face when they hold the first printed copy of their book.

You know what else makes me beam with pride when my clients complete their book? It’s watching their business grow. When they finish their book (plant), market it properly (water), my authors are amazed by the growth of their business and brand. And I’m grateful to be a small part of their success story.

Take Maryanne Dersch. When you hear the term nonprofit organization, you might think of groups like The American Red Cross, Girl Scouts of America, and Habitat for Humanity, just to name a few. All of these groups do wonderful work and have provided assistance and guidance to millions of people across the globe. But when you work for a nonprofit and are responsible for soliciting donors, you quickly realize the intricate planning and strategizing that must be executed to succeed. Nonprofit fundraising is not easy. Wouldn’t it be nice if you could attract more long-term committed donors year after year? “If only it were that easy,” you might think. With the right guidance and innovative strategy in place, it can be, and with the advice and direction of Maryanne Dersch, your nonprofit will succeed.

Meet Maryanne Dersch, Author, Principal of Courageous Communication, LLC

Maryanne Dersch has spent more than 25 years working in the nonprofit world, where she helps clients reach their communication and branding goals.  From this experience and her experience with cognitive behavioral therapy and behavior change psychology, she believes that teaching people how to communicate more efficiently requires a change of feelings, which changes their thinking and then changes their behaviors. As a leader within your nonprofit, if you see your organization as smart, stable, interesting, confident and strong, then you can begin to communicate more effectively about it to others. Look at the feelings and thinking FIRST, then the behavior.

Nonprofit Fundraising: Attract Like-Minded Donors and Raise More Money

Because of her successful career in nonprofit branding and communications, Maryanne came to us with a book idea to help other non-profits achieve the same success. Maryanne’s book: Courageous Communication: How Co-dependence is Making Your Nonprofit Brand Boring and What to Do About It, is changing how nonprofits are doing business!  The purpose of this book is to show nonprofit organizations how to stop trying to be everything to everyone and to develop their own organizational personality, so they can attract like-minded donors and raise more money. Maryanne Dersch works with nonprofits to create brands of attraction so they can connect with long-term, loyal donors and raise more money. In addition to being the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It, she is also the founder of Courageous Change workshops.

She’s leading a movement to change “nonprofit” to “human investment company” to accurately reflect the contributions of the sector. She is a contributor to the Giving Back podcast and International Association of Business Communicators Communications World website and is known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.

This book can help you reach new non-profit fundraising goals and is available today! Click here to get your copy.

What about you? Are you ready to plant, water, and watch your business grow by writing your book? If you or someone you know has always wanted to write a book, reach out to us, and we can help make it happen!


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Writing A Book: Focus On The Purpose

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I love meeting people who want to write stories. But you know what I love more? Meeting people who want to write stories that have a purpose, which is something I stress in my book writing courses. I recently heard a podcast, and the speaker suggested that not everyone has one true calling. She dubbed people who have many interests and talents as multipotentialities. She said that living in a society that asks “what do you want to be when you grow up?” can have a detrimental effect because it makes people feel they have to commit to one thing forever—and that many of us don’t have one “one true calling” or one purpose. Interesting.

I know what it’s like to go through life doing jobs that were never suited for me in the first place. (Yes, I was once the owner of an asphalt paving company!) But I do believe that we were all put on earth for a purpose. It’s no different when writing a book. You must focus on the purpose of your book. It’s the only way you will impact your audience and make a difference in their lives.

Give Your Nonfiction Book a Pointed Purpose Statement

The Purpose Statement for your book is exactly what it sounds like. It’s a statement—a single sentence, not a paragraph—that states what your book will accomplish for its specific audience. If you want your book to make an impact, it must perform an action.

Here’s a fill-in-the-blank formula that will help you craft your Purpose Statement:

The purpose of this book is to do ___action_____ for _audience_____.

What do you want your book to do? Hard question. Maybe it’s easier to explain what you don’t want it to do: You don’t want your book to raise awareness. Seriously.

You might think, I think I do want to raise awareness. Actually, you don’t. If you write a book to raise awareness, you miss an opportunity to change lives, save lives, or transform society.

You could write the most captivating, awareness-raising book in the world, but at the end, your readers’ response will be, “Well, that was interesting. Now I know about that.” Then they’ll shut the cover and promptly forget about it. Or maybe it will stick with readers for a few days, and they’ll think, “Somebody should do something about that.” But that’s as far as it will go. In the end, you’ve spent your time, energy, emotion, and money to write a forgettable book.

You want to create change in a specific, targeted audience, and you can use this formula to write your Purpose Statement:   

The purpose of this book is to _action_ for _audience_ so they can result.

What change do I want to invoke in my readers? Change implies action.

Here’s an example from one of my clients:

Nancy Nelson, Lessons from the Ledge: The purpose of this book is to guide women in crisis to dig into their resilience, to push past the pitfalls, and to reframe the pain so they can thrive instead of merely survive.

Let’s analyze Nancy’s Purpose Statement in light of our formula:

The purpose of this book is to guide (action) women in crisis (audience) to dig into their resilience (result 1), to push past the pitfalls (result 2), and to reframe the pain (result 3), so they can thrive instead of merely survive (result 4).

Your Purpose Statement is the foundation of your book. It defines your mission and describes your job as the author: to deliver your audience to realize the purpose of your book. It should be clear, concise, and specific. It’s the guide for everything you’ll write.

What about you? If you or someone you know is ready to tell your story with purpose, please contact us and we can help you enroll in a book writing course today!


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Trends in Publishing

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This article originally appeared on bookbaby.com

The publishing industry gets rocked by a blockbuster title, and for years after that, publishers and authors play “follow the leader.” It’s smart — millions of books are sold and billions of dollars are amassed annually by chasing trends in publishing.

The publishing world is historically one of fads and trends. They descend upon the market like storms, altering the landscape. Ten years ago, it was Twilight-inspired vampire novels. Then came the phenomenon of young adult dystopia and Fifty Shades of Grey-style romance. And only two years ago did we emerge from the fad in which every other thriller novel included the word “girl” in the title.

Over the last two years, oddly, the industry has been in a drought, with no end in sight. That’s one of many things I learned when I attended the Book Expo America in New York City in 2018: There is simply no dominant creative trend dictating strategy in publishing right now.

There are, however, various shifts happening within the publishing industry regarding how insiders are finding new talent, and that will dictate the challenges facing new writers moving forward. Three of the most important trends in publishing include:

  1. Diversity continues to be a driving economic force
  2. The competition for readers has reached new dimensions (and media)
  3. Alternative media will drive tomorrow’s best sellers

1. Diversity is a driving economic force in publishing

One of the most popular sessions put on at the Book Expo was, “Opportunity Cost: Why Diversity is Financially Critical To the Book Industry.”

In it, panel members discussed just how influential the promotion of multicultural voices is — and will continue to be — in the publishing world. In this sense, they dismantled the conclusions of 2015’s “Diversity Baseline Survey,” which stated, “The publishing industry is white, straight, and physically able, and the vast majority of books published are intended for these audiences.”

The panel also highlighted just how quickly things are changing. The bottom line now is this: if authors and publishers do not embrace diversity, they will lose economically. That’s an easy concept to grasp when you consider the recent economic success of movies like Black Panther, Get Out, and Crazy Rich Asians, and even recent award-winning books like The Underground Railroad and Sing, Unburied, Sing.

“It’s incumbent upon us to make sure that diversity is front and center,” BookExpo/BookCon event director Brien McDonald told The Associated Press during a recent telephone interview.

The industry seems to be following through on this commitment. Other panels on the subject at the Expo focused on immigration, gender, and sexuality.

Panelist and publisher Jason Low was one of the authors of the aforementioned Diversity Baseline Survey in 2015. He summed up the momentum for mixed content in this way: “My doctor tells me that my gut or stomach health is at its peak when I give it a diet of different foods to digest — even unexpected new elements. Your reading appetite is just the same.”

2. The competition for readers has reached new dimensions (and media)

Another of the emerging trends in publishing is this: readers are accessing books in an ever-widening array of media.

Vienna-based consultant Rüdiger Wischenbart recently shared data around how much time people generally spend accessing entertainment on their mobile devices. One group, comprised by more traditional readers — such as urbanites, the well-educated, and folks over 40 — has seen their “mobile time” rise from a modest 26 minutes a day in 2012 to over one hour a day in 2017. The younger generation — let’s call them “Millennial Book Lovers” — spend almost three hours a day consuming content on their phone.

This increase in leisure time is good news. The bad news for publishers and authors is how potential readers are spending their mobile time. Consumers have a larger number of entertainment options at their disposal than ever before, and the data is suggesting that people are not spending their time reading books. That means you’re not just competing against other authors and books in the digital space, you’re competing with TV, social media, games, movies, and more.

“Digital means that publishing’s readership is somebody else’s viewership, and listenership, and gamers, and video fans, and rockers,” says Wischenbart.

There’s still plenty of money and attention available for authors — publishing industry revenue last year topped $112 billion, while the movie industry took in just $38 billion — but reader habits are changing. Authors need to be prepared to fight for their attention.

3. Alternative media will drive tomorrow’s best sellers

To garner attention, authors need to turn their focus to alternative media. That’s because one of the next big trends in publishing might just be alternative writing platforms, like Wattpad. Wattpad was launched 12 years ago and quickly turned into a fan fiction platform. Today, Wattpad might be the most important incubation ground for the authors of tomorrow.

How influential is this Toronto-based business? In the last five years, Wattpad has gone from five million unique users per month to over 65 million. The site now hosts over 550 million stories contributed by writers from all over the globe.

And these writers are getting noticed. Beth Reekles, from Newport, CT, wrote The Kissing Booth when she was 15 and published it on Wattpad. Now, she’s landed a major publishing deal and the book was made into a film that debuted on Netflix earlier this year.

While 90 percent of the average users of Wattpad are under 30, this platform isn’t just for kids. Famed Canadian author Margaret Atwood has embraced Wattpad and other new technologies as a better way to reach today’s generation of readers.

And traditional publishers love finding new authors on Wattpad because it doesn’t just lead them to talented new writers, it connects them to their very loyal readers as well.

Embracing diversity and innovation are the signatures of these new trends in publishing that will prove most influential in the publishing world of tomorrow. You would be wise to take notice.


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The Book Publishing Process-Every Book Needs Pruning

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With spring around the corner, most of my friends with a “green thumb” are getting ready for their favorite activity of the year: gardening. An important gardening skill, pruning refers to the trimming and cutting of plants to rid them of any injured, dead, or infected roots and wood. In some cases, pruning is also used as a preventive measure to make space for any new seedling or growth. (Source).

Just like in the world of trees, when you write a book, your book will also need to go through its pruning process. And in the world of writing and publishing, that pruning process is called editing. Even the best-written manuscripts still need to go through that fine-tuning process. When you submit your nonfiction book manuscript for publication by Stonebrook Publishing, we carefully evaluate it to determine its editing needs. If we determine that the manuscript is market-ready, you’ll jump right into The Complete Publishing Package.

But most of the manuscripts we receive need some editing help first. We’ll let you know what we think and will recommend one of the following two types of editing to get your manuscript ready for publication.

Copyediting

Every author needs a great editor, and if your book hasn’t yet been professionally edited and is sound in its structure and flow, then you’ll take this path before you get to The Complete Publishing Package.  

We’re different from other editors. By the time you submit your manuscript to us, we know that you’ve had enough of it. You’re done! So we don’t annoy you with making suggestions about how you should incorporate different word choices or sentence structure and suggest you make those changes; we make those changes for you, always in compliance with the Chicago Manual of Style.  

During the copyedit, we focus on the following:  

  • Spelling
  • Grammar
  • Vocabulary
  • Sentence structure
  • Punctuation

When we’re finished, you’ll receive a copyedited version of your manuscript, complete with the “track changes” markings for your review, and you can accept or reject each change as you see fit. After this step, your manuscript is ready for The Complete Publishing Package.  

Developmental Editing

It’s not uncommon for a first-time author to need some help with the structure and flow of their book manuscript, and that’s what we do with a developmental edit. Developmental editing can involve significant restructuring of your manuscript in order to create a professional, publishable book product. During this process, we concentrate on your book’s:   

  • Structure  
  • Focus  
  • Consistency  
  • Message
  • Pacing
  • Plot
  • Setting

Our mission as your developmental editor is to make your book the best it can be. After this step, your book is ready for a copyedit and then The Complete Publishing Package.   

What about you?  If you or someone you know is ready to submit your manuscript, please contact us today.


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Your Audience: Write for the Right People

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As a writing coach, I help busy professionals write high-impact nonfiction books that save lives, change lives, or transform society. Part of that job includes making sure my clients are writing their book to the right people. Not everyone is your audience. One of the worst things a writer can do is write a book for the wrong audience. Not only will your message not be heard, but you’ll be frustrated with your book’s lack of success. If you’ve decided to write a book, make sure you’re writing for the right people.

Research First, Then Write

All too many authors write their book without defining the target audience, and defining your audience is particularly important when writing nonfiction. And yet, if you narrow in on something too niche, you might discover that your audience is simply too small. For example, you might write a riveting book about how to maintain antique farm equipment, but will enough people be interested in that topic? It’s possible, but you want to be confident that you have solid book marketing plans before you start to write. You must think about your target audience when planning your book, as well as throughout the writing process.

Here are some questions to ask yourself regarding your target audience:

  • How old are they?
  • What is their gender?
  • What’s their education level?
  • What concerns/problems do they have?
  • Do they live in one specific geographic area?
  • What shared interests will they have?

First-time authors, especially those who write memoirs or biographies, may think that their target audience is people like themselves, when in reality, your audience may be quite different from you. It’s important to identify what your audience actually wants and needs, not what you think they do.

Book Audience vs. Market

For example, if you’re writing a book for children, children are your audience, but they’re not your market. Your market is the person with the pocketbook—the parents.

Be specific when defining your primary market. Picture the person who will buy your book. Is it a woman between the ages of 30 and 50 who is unhappy with the signs of aging? A target audience of all women between the ages of 30 and 50 is too broad, so it’s important to consider what subset of that group you want to attract. Ask yourself what will draw them in. How do you hope to influence and/or interest these women?

It’s also important to consider secondary markets. Secondary markets are those are the people/organizations/institutions who will also purchase your book, like educators who might be writing or teaching about your topic, or mental health practitioners if you’re writing about a topic like depression. Think hard about all the different groups that might benefit from your book. Try to come up with at least six markets for your book—a primary market and five secondary markets. You’re going to use this information when you start reaching out to customers, so be thorough.

Define Your Goal

It’s important to know what you hope to accomplish with your book. You should know what message you want to send, and who that message is supposed to reach. Book marketing is about knowing who will benefit from your book, and then focusing your marketing efforts on that audience.

When it comes to marketing your book, choosing your target market and an audience is essential to your book’s success. Consider all the possibilities to ensure that a proper audience and market exist for your book, and then create your plan to grab their attention.

If you or someone you know is ready to write your book for the right audience, please contact us today. We can help you take the next step and market your book to the right people when it’s complete!


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Self-Publish Your E-Book

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An E-Book stands for electronic book, which is a digital version of your manuscript. E-books consist of text, images, or both. They can be read on most mobile devices; including smartphones, like the iPhone or Android; tablets, like an iPad or Surface; and eReaders, like a Kindle or Nook. All of these mobile devices can hold hundreds of titles at once. It’s like taking a library with you on the go (Source).

Whether you want to write an E-Book, small byte book or have already written a nonfiction novel and are worried about landing a book deal, you should really consider self-publishing. Times have changed, and signing on with a big publisher is no longer the only way to get your book into the hands (or onto the screens) of readers. Here’s why you should give self-publishing a chance for your next book:

1. One in three E-books sold on Amazon is self-published.

If you think readers will shy away from self-published books, think again. Sales show that readers are more and more interested in purchasing books from independent authors. If you can get a good fan base and work on a solid marketing campaign, your self-published book can absolutely compete with books published in the traditional manner.

2. Independent authors make up 25% of Amazon’s best E-book sellers list.

Not only are independent authors selling books, but they are also topping the charts. The books published by the “Big Five” publishers only represent 16% of the bestsellers. Self-publishing has allowed readers to discover new authors, and it’s clear that they are enjoying what they are reading. It just goes to show that if you can write a quality book and market it properly, you have a good chance of not only selling books, but also becoming a well-known author.

3. You are in control of your timeline.

If you go the traditional route, you will have to first spend several months searching for an agent, who will then spend even more time hunting down a publisher. Even if your book is accepted, the timeline for your book hitting the press could be 1-3 years, and remember, that’s if and only if you actually land a book deal. Not to mention the 15% you have to pay your agent for landing the deal.

If you self-publish, you can get your book out as soon as you are confident in your final draft. Obviously, it’s best to go through several edits and not begin the publishing process at 2am while you’re wired on your 4th cup of coffee. The point is that once your book is finished, you can publish it in a matter of months instead of years.

4. You set the price.

If you go the traditional route, your publisher will set the price for hardcover, paperback, and E-books, and you have no say in whatever price they choose. If you self-publish, you can set a price point that works for you. Smashword’s 2014 survey showed that E-books priced between $2.99 and $3.99 tend to sell best. If you think that seems low, keep in mind that you won’t have to turn over 85% of your profit to your publisher, like you would if you went the traditional route.

It’s free to publish through Amazon’s CreateSpace print on demand service, which allows you to print physical books only when they are needed. Print-on-Demand services also help you avoid excess inventory. Traditional publishing involves ordering press runs of books that could end up leaving you with a stack of books you have paid for but haven’t sold. Self-publishing through a POD service saves you money on inventory, as well as on the cost of shipping and storing the books.

5. You are in charge of marketing & sales.

Many authors believe that traditional publishers will go above and beyond to market their book, but that’s not true. The reality is, even if you go through a traditional publisher, you will most likely have to come to them with some sort of marketing plan, which they will then decide whether or not they want to implement. Not only will you be at the mercy of the publisher’s marketing tactics, you’ll also be tied to whatever budget they allot to you.

Self-publishing means you are completely in charge of your marketing. Even if you decide to hire a marketing consultant, you will have the final say on any marketing decision. No one believes in your book more than you do, so why not put your passion into your marketing strategy?

These days, readers are less concerned with who published a book and a lot more concerned about the quality of the writing. Self-publishing is an excellent option for any author that is ready to tell their story.

If you or someone you know is ready to tell their story, please contact us today and we can help you take the next step


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Why Writing A Book Is The Seed For Your Career

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Spring. Is there anyone else out there counting the days until March 20, 2019? While I’m thankful to live in a state that gets to experience all seasons, this winter has been pretty brutal where I live and cold—bitterly cold!

Other than the warmer weather, you know what else I love about Spring? Flowers. Trees. I’m not an avid gardener, but I appreciate the practice of gardening. There’s something fascinating about taking a tiny seed, planting it carefully in the ground, and with just the right amount of water and sunlight, you can watch it grow into what it was created to be. Amazing.

As someone who teaches professionals how to write a nonfiction book that establishes your credibility and sets you apart from your counterparts, I believe that writing a book is the seed for your career. Let me explain. Are you where you want to be in your career? Have the hours you’ve put in at the office panned out into the job you’ve always dreamed about? Many still spend countless hours working to climb the corporate ladder, but is it working? If you’re not in corporate America, maybe you’re a coach or speaker who’s desperately trying to get speaking engagements to no avail, yet you have a powerful message that could change someone’s life if you had the opportunity to get that message out to the right audience.

If that’s your situation and you want to fix it, keep reading.

Write a Book and Recharge Your Career

Some people look at writing a book as something to check off their “bucket list.” While it feels good to mentally check off those items, there’s no reason to wait until you’re old to learn the value of writing a book!

Whether you’re a coach, speaker, or business executive, you’re a different entrepreneur. You have the expertise and solutions that can help others. You know how to tell a story, and you have testimonials. You’re talented, and what you have to say matters. Perhaps you’ve been a mentor to others, and you know that what you know could benefit more than you can reach in one person.

But do other people know how credible you are? Does you’re boss or audience know you’re an expert in your field? The truth is that you can increase your credibility, recharge your career and attract a following by writing your book. But without a book, you’re just another self-proclaimed expert.  And we don’t need any more of those!

If you want to learn how to become an author, you’ll want to work with an Executive Book Coach. When you have a book, it establishes you as an expert in your field, increases your credibility, and makes you attractive to your employer—all while building a personal following.

Not sure how to write a nonfiction book or even get started? Watch below and we’ll show you how!

 

What about you? Are you ready to make all those long work hours pay off through a job promotion or speaking engagements?  Then let’s write your book and watch your seed jumpstart your career!

Contact us today and we can show you how!

 


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Writing A Book Is Hard But Possible With The Right Guidance

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I can’t do this. No one will read it anyway. I don’t even know where to begin. This is hard.

Have you ever said any of these things to yourself? As The Book Professor, I help people write books that change lives, save lives, and transform society. But it’s the people I meet that want to write a book but have sadly talked themselves out of it because they don’t believe they can do it. When you’ve built your life on a lie, it’s hard to overcome that thinking. I say “lie,” because deep down these lies boil down to one thing: the belief that you aren’t good enough.

I believe its the lies we tell ourselves that prevent us from doing the things we were meant to do and for which we are gifted. I don’t know what lies you tell yourself, but I know the truth. You do matter. You are important. You can help other people. Writing a nonfiction book is hard at times, but you can do it with the right guidance!

Why You Should Write A Nonfiction Book

There are many reasons to write a nonfiction book:

  1. Maybe you survived a harrowing experience and want to give others the strength to fight through their issues.
  2. Your business expertise may have driven you to the top of your field and you’d like to help others succeed.
  3. Perhaps you’ve been blogging for years and have built your brand and you’re ready to write a book.

There are so many reasons to write a nonfiction book, but people always seem to focus on the reasons why they can’t. They make excuses like, “I’m not a writer” and “I wouldn’t know where to start.”  Working with a book coach online can help you start and finish your book, and it will ensure that you put out a quality product.

Work With a Coach Online

Life is busy and it can be difficult to not only sign up for classes, but it also takes the time to commute to class. When you work with a book coach online, you can access instructional videos, lessons, and handouts at any time, day or night. Your study time is whenever you want it to be. My Group Writing & Publishing Program includes homework assignments that will ensure that you are making progress on your book, as well as one-on-one coaching sessions. Halfway through each of the 3 modules, you will have a 45-minute one-on-one coaching session where you can go over your work in greater detail, discuss any issues or challenges you are facing, and receive valuable feedback. At the end of each module, you will have another 45-minute one-on-one session to discuss your overall progress in depth.

Stay Motivated With a Group

The Group Writing & Publishing Program is perfect for people who want constant motivation and feedback. Without structure, it’s easy to put off writing your book. The Group classes force you to carve out time to work on your book. Each 16-week module includes weekly Group Coaching calls that allow you to discuss your progress and get feedback from other members. In short, it’s your own Book Mastermind! The lessons are available online all the time, and the weekly Group Coaching calls are scheduled on the same day and time each week. Flexibility for solo study is great, but the regular meetings with your fellow writers ensure that you receive your weekly dose of motivation. They give you the chance to share what you have been working on, receive feedback, and workshop with other authors, while providing accountability and guidance, every step of the way.

If you’re not a writer, don’t worry. You don’t have to have one sentence written, and you don’t have to be a professional writer to publish a powerful nonfiction book. You simply need to have an idea – and the commitment to see the process through, and I’ll help you every step of the way.

To get more details about the curriculum, read testimonials from past participants, and to register for the next session, click here!


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Writing A Book About Your Life With The Book Professor

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As a professional book coach, my role is to connect the people who have solutions with the ones who need those answers, and I do it by coaching busy professionals to write high-impact nonfiction books. I’m actually the least important component in the process — I’m just the hallway they pass through to take their message to the world.

So, it’s no surprise many of my conversations begin with: “So, what’s your story?”

Has anybody ever asked you that?  It kind of sounds like a pick-up line, doesn’t it?

Maybe nobody has asked you that exact question, but they have asked that question in other forms. They say things like:

  • What do you do?
  • What line of work are you in?
  • Where are you from?
  • Do you have any children?
  • What does your company do?
  • Where did you go to school?
  • What do you sell?
  • How do you differentiate your product / service / self?

Writing a book about your life is one of the most liberating therapeutic decisions someone can make. But how you tell your story is just as important as the story itself.

How To Craft Your Exceptional Story

You can apply what I’m about to teach you to any story you tell, whether it’s about you, your company, your product, or your family.

The first step is to build its foundation, and you can do that by answering these two questions:

What’s the purpose? AND Who’s the audience?

  1. What’s the purpose?

You probably have a general idea of what you want to tell, but I challenge you distill it down to a single Purpose Statement before you start. Your Purpose Statement should say, “The purpose of my story is to ___________________. 

Complete that sentence. Bear in mind that it’s one sentence, not a paragraph.

Let me give you an example using my own purpose statement: The purpose of my story is to give people the courage to tell their truth and the tools they need to write a high-impact nonfiction book that will save lives, change lives, or transform society.

  1. Who’s the Audience?

If you don’t know your audience, it’s like playing spin-the-bottle in the dark. Don’t you want to know who you’re going kiss before you pucker up? Likewise, you need to envision your audience. Who do you interact with? What’s their age, demographic, marital status? Are they male or female, conservative or liberal? How do they identify themselves? Complete this sentence: The audience for my story is __________________.

Example: The audience for my story is everyday people.

  1. Pull it all together.

Now pull these components together to craft a single statement.

Example: The purpose of my story is to give everyday people the courage to tell their truth and the tools they need to write a high-impact nonfiction book that will save lives, change lives, or transform society.

Now that you have your Purpose Statement, you’ll want to write your story from your audience’s perspective, not yours. What do they want to know? What information are they seeking? What new message or perspective can you deliver? Compelling content always meets the need, and your job is to deliver what your audience is seeking.

Three Elements Of Your Story

Now I’d like to teach you the three elements of telling your story – and, no, it’s not beginning, middle, and end!

Stories are powerful, but only if they have a point. Your challenge is to think about your audience and convey what would be meaningful to them. Resist the temptation to tell them everything – you’ll bore them to death! Pare your story down to your purpose, and leave the rest behind.

Here’s a simple formula that you can use to tell your story:

Part 1. What it used to be like

Before you were where you are now, your life/work/health was a certain way. What was it like?

  • Was it pleasant and peaceful? 
  • Was it stressful and harrowing?
  • Were you broke and despondent?
  • Was there something missing in?
  • Something frustrating?
  • Was it seemingly perfect?

Example: I was trapped in a high-paying high-tech job that I hated but couldn’t leave because I was too afraid.

Part 2. What happened?What it used to be like

This brings us to the pivotal point in YOUR story. The pivotal point is the “what happened” of your story.

Change usually takes place due to one of two things. Perhaps you had an aha! moment and were internally motivated to try something new or move in a new direction. You realized something and made some changes. Those changes were internally motivated.

However, for a lot of us, change is forced upon us by external factors such as an illness, death, divorce, a marriage, new baby, or a lost job. What happened in your life that caused you to seek a new direction and put you on a different path?

This is the turning point in your story. It’s the event/circumstance/situation that bridges the before and after. What happened that changed everything? What was your pivotal moment?

Example: My dad was diagnosed with a terminal brain tumor and I shut everything down and traveled back and forth to Florida to be with my parents. After he died, I had the opportunity to start over, but I didn’t know what I wanted to do. I always loved to write, so I went back to school to get my Masters of Fine Arts degree in Writing. After I graduated I joined the faculty to teach writing, then started a small press to publish nonfiction books. I realized that most of the powerful stories were not being told, they were trapped inside of people, so I took what I knew as a university professor and a publisher and created a step-by-step methodology to turn people who aren’t writers into authors.    

Part 3. What it’s like now

This is the “After” portion. What is your life like now? How are you different now?  What are you doing to add value to your world?

Example: Now the people I work with have become the voices of hope and help. They are reaching out and changing people’s lives, simply by telling their stories.

When you write your story using this formula—what it used to be like, what happened, and what it’s like now, then seal it with your Purpose – then you have crafted your exceptional story.

Let’s take a look at all the elements pulled together.

I was trapped in a high-paying high-tech job that I hated but couldn’t leave because I was too afraid. But then my dad was diagnosed with a terminal brain tumo,r and I shut everything down and traveled back and forth to Florida to be with my parents.

After he died, I had the opportunity to start over, but I didn’t know what I wanted to do. I always loved to write, so I went back to school to get my Masters of Fine Arts degree in Writing. After I graduated I joined the faculty to teach writing, then started a small press to publish nonfiction books. I realized that most of the powerful stories were not being told because they were trapped inside of people, so I took what I knew as a university professor and a publisher and created a step-by-step methodology to turn people who aren’t writers into authors.    

Now the people I work with have become the voices of hope and help. They are reaching out and changing people’s lives, simply by telling their stories. The reason I do this is to give everyday people the courage to tell their truth and the tools they need to write a high-impact nonfiction book that will save lives, change lives, or transform society.

That’s MY story and I’m sticking to it!

What about your story? You’re the only one who can do it.

If you would like support, consider one of my nonfiction book coaching programs:

 


author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.

 


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