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Author Archives: The Book Professor

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Writing A Book: Don’t Make These Mistakes

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I own a professional publishing company and receive numerous submissions each year from writers who want to be published. I strictly work with nonfiction, so the manuscripts are usually from non-professional writers who have experienced or learned something that will either save lives, change lives, or transform society. As founder of The Book Professor, I created a program that takes aspiring authors who have no writing skills all the way to their first book within one year.

I do, however, also work with those who have written a book on their own without our program and sometimes agree to review their manuscript for publishing.  Unfortunately, this is where the challenge begins. Here are ten common mistakes that send their work to my recycling bin:

1. They think they have a great idea.

Before you start writing, make sure you have an original idea. How do you do that? Research, research, research! Read other books in the same genre and on the same topic, and if you find that your message has already been delivered, then save yourself the time and aggravation of writing a book. Better yet, find your unique angle and write to that perspective.

2. They love their own writing.

Seasoned authors know the value of outside criticism and will seek it at every opportunity. Amateur writers think that if they scored well in high school English, they’re good writers and don’t need any feedback. That’s a big mistake. You’re probably not as good as you think you are, and neither am I. An overconfident attitude produces the kind of sloppy writing I toss aside.

3. They think writing will be easy.

Writing isn’t easy and it never has been. It’s a hard discipline and very few can hack it. If it were easy, you would have already written your book! No one has ever accidentally written a book, and neither will you. You must create disciplined deadlines and be accountable to them. Write all the time; practice makes perfect. As Agatha Christie said, “Write even when you don’t want to, don’t much like what you are writing, and aren’t writing particularly well.”

4. They don’t know how to start a book.

Think about how you would start any multi-layered project, like building a house. You’d start with a plan wouldn’t you? Your book project should also begin with a plan that you can execute, which will carry you from concept to cover. You must know what you’re trying to accomplish in order to hit the goal. Begin by answering these foundational questions, then write a book that’s targeted to your answers.

  • What purpose will the book serve?
  • How is it different from other books published on this same subject?
  • What is the main theme of your story? Secondary themes?
  • What new information or angle does your story present that hasn’t already been heard?
  • Why will people want to read this story?
  • Who is your audience? Define your primary and secondary markets.
  • How will this work impact that audience?
  • What change do you want to invoke in the reader?
  • Why would others recommend this book to others?
  • Finish the sentence: “The purpose of this book is to ­­­­­­­­___________________.”
  • Who would you like to endorse your book? Another expert in the field? A celebrity? Figure that out, then write the kind of book that person would endorse.

5. They don’t exhaust the language or expand their style.

Readers appreciate a varied vocabulary, but are impatient with the repetition of words, phrases, and sentence structure. Be sure that your writing is interesting, that there’s a mixture of sentence styles, that you’ve employed active language, and that your verbs are sharp and distinctive. Language matters.

6. They don’t understand grammar and punctuation.

You may not understand the rules of grammar and punctuation, but that doesn’t mean that others don’t. They do, and they’ll spot your mistakes in a flash. There are strict rules for both grammar and punctuation, and you better sharpen those skills if you don’t want to be dismissed.

7. They won’t invest.

So maybe you’re not good at grammar and punctuation? Hire an editor. Not sure if there are mistakes in your manuscript? Hire a proofreader. If you want to self-publish, then hire a professional cover designer and interior designer. Just because you can do everything yourself, that doesn’t mean you should. This is a specialized, professional industry, and you should work with professionals.

8. They trust the opinions of their friends.

Friends and family are great, but they have limitations when it comes to offering you objective feedback. When it comes to writing a book, their opinion doesn’t count. They are inexperienced, care too much about your feelings, and may only tell you what you want to hear. Seek an outside opinion from a professional editor who is trained to critique writing. But brace yourself—this could hurt! Be eager to make the necessary changes to meet professional standards.

9. They don’t know how to end the book.

Your opening line is important, but the ending can make or break a book. How and where do you stop? Decide if you want to tie your story in a neat bow or allow it to continue. Write three or four endings, then choose the one that is most satisfying. Moreover, be sure to tie up loose strings on all subplots, and revisit those foundational questions to be sure you’ve accomplished your stated goals.

10. They are in a hurry.

Amateur authors often set unreasonable deadlines, then latch onto them for dear life. Come hell or high water, they’re going to get their book finished by Christmas, or their birthday, or by any other manufactured deadline that has nothing to do with the book itself. Know this: by the time you’re in the home stretch, you’re going to be sick of your book. You may even hate it. But that doesn’t mean that you push it out the door just to get rid of it. Pull back and be thorough with every edit, with every research item, with every jot and tittle. Exercise a firm discipline and slow down, so you can produce a professional and polished manuscript and become an author, not merely a writer.

What about you? Are you ready to submit your manuscript? Or, do you have an idea but aren’t sure how to get started?  No matter where you are in your journey, we can help. Contact us today and we can help you take the next step!


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Which authors services are right for self-publishing authors? 1

Services Needed For Independent Authors

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The Independent Publishing market is strong and vibrant, and as a result, a whole slew of providers for author services have emerged, which can leave authors confused about where to turn to for help. And you do need help. You need to turn your manuscript into a polished, professional product and get it out of your hands and in the hands of readers.

In the traditional publishing model, it was all about the publisher. They not only controlled the process, but they controlled all aspects of the product. They chose the book title, the cover, controlled the editing, release dates, and the distribution channels. They also controlled the purse strings, and shared only a small return with you. And yet, if you wanted your book to be successful, you had to jump into the marketing and bear those expenses.

But independent publishing has changed all that. This process is no longer a ferris wheel-type structure where you, the author, are completely absent. There’s now a streamlined flow and YOU are at the center of everything. EVERYTHING! For reputable service providers, it’s all about YOU:  About helping you to be successful, about helping you produce a world-class product that you can market around the world.

Step One: Write

It starts with the writing. Many authors simply put their pen to paper and fly, but others, particularly if they are writing nonfiction like The Book Professor clients, need help to organize and express their message. They get help from a writing coach.

Step Two: Edit

Every big-name author has a phenomenal editor, and if you skip this step, you will certainly fail. Professionals don’t rely on their college student or their friend who majored in English to edit their book. They engage a professional book editor who knows how to sustain and shape a message over a couple hundred pages. For example, when you submit your nonfiction book manuscript to publishers like Stonebrook Publishing, we will carefully evaluate it to determine its editing needs. If we determine that the manuscript is market-ready, you’ll jump right into The Complete Publishing Package.

Step Three: Proofread

Don’t think that you or your editor can proofread your own material. You can’t. Your brain is amazing, and it will fill in missing words that you accidentally deleted. You’ll never even notice if you’ve made a mistake – that is, until you see it in print!

Step Four: Design

There are two parts to your book design: the cover and the interior. Hire a professional for both. This is non-negotiable. You must do it.

Step Five: Produce

You’ll have to decide what forms your book will take, and with the advent of print-on-demand services, you can produce physical books without making a costly up-front investment. The books are printed as they are sold, and if you want to change the content, you simply upload a new digital file. eBooks, of course, are an especially hot market for Indie authors, and you need a conversion partner like BookBaby who will do your book justice.

Step Six: Distribute

Your book must be available for readers to buy, and you’ll want them to be available through every possible channel.

Step Seven: Market

Marketing your book feel overwhelming, but the easiest first step is to develop your author platform and social media reach.

CHOOSE WISELY

Some service providers take advantage of authors. They over-promise and under-deliver, and have been known to produce substandard results. You don’t need that.

What goes on inside that Bookflow makes all the difference. When those of us who serve authors as reputable providers give and help and share and serve you, it changes the game. We know the Bookflow from beginning to end and perform our part without cutting corners to get ahead, without rushing through and making mistakes, without over-promising, without over-charging, without missing deadlines. We are free to do our best, to offer best pricing, and to work together to establish a total project budget that a serious author can afford. That’s the abundance attitude. That’s good karma!

Interested in using one company for all your writing, editing, publishing and book repurposing needs? Contact us today and we can help you take the next step!


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Why Writing A Book Step-By-Step Matters

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Have you been thinking about how to write a book, how to get published, or how to write an autobiography? Whether you’re a writer or not, is it your dream to start writing a book and becoming an author? Your dreams on how to write a book, how to make a book, or even how to write an ebook aren’t out of your reach!

When you’re learning how to write a book, you have to understand that it’s a large project, and it’s not something you’re going to accomplish overnight. So what’s the key to large projects? You break them down into tiny little steps. You’ve heard people say how do you eat an elephant. The answer is one bite at a time. And when you’re trying to write a nonfiction book, those rules still apply but in the form of a step-by-step process.

Write Your Book Step-By-Step

When setting goals it’s important to outline how you plan to accomplish such goals. Without an outline of how you plan to get to your goal, you will most likely find yourself at the end of the year having not accomplished what you set out. How frustrating. The same is true when writing a nonfiction book. When we do that, we develop a Book Map, which is a visual representation of your entire book. I can contend that if you only have 15 minutes, you can actually develop your strategy on how to write a book in 15-minute increments because it’s broken down in such small pieces that you can take those pieces you can write and assemble them into a comprehensive manuscript.

 

Watch below to learn How To Write A Book in Small Steps:

Your experience is unique. In fact, no one else has your story or lived through what you’ve learned. You are the only one who can do this, but if you’ve never written a book before, you probably don’t know how to get started. And how would you know? If you want to know how to start a book, how to publish a book, or how to write an eBook, The Book Professor is here to help.

You’re the only one who can do it — and I’m here to help!


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Write More Than A Book With The Book Professor

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If you’ve been thinking about writing a book, you may feel hesitant because you don’t know how to get started. That’s no surprise. You can spend a lot of time spinning your wheels and burning precious hours if you don’t have a process to follow. But when you have a step-by-step method and follow it faithfully, you can systematically write a high-impact nonfiction book that will stand shoulder-to-shoulder with the best on the market AND have content that can be repurposed to deliver your message across a variety of channels.

You already know that everyone isn’t going to read a book, but does that mean they must miss your message? Your finished book can now become the launchpad through which you deliver your message in multiple venues. When you follow our methodology to construct your book in Chapter Silos, you can take those chapters and repurpose them for articles, workshops, seminars, keynotes, online courses, video training, podcasts, etc. That’s the extended value of this carefully constructed methodology!

The Whole Shebang

Through the combination of our three sister companies, The Book Professor®, Stonebrook Publishing, and Bookarma®, we offer authors a unique model in the world of publishing. We are a one-stop-shop for the entire book process. This includes the writing, editing, publishing, marketing, and repurposing your book material into additional revenue-producing products.

You bring us your nonfiction book manuscript, and along with supportive services from our sister companies, The Book Professor® and Bookarma®, we help you write your book, edit your manuscript, publish your book, and help you repurpose the content so you can develop additional revenue-producing products such as podcasts, seminars, workshops, blog articles, and online courses.

We strictly work with high-impact nonfiction material that will either save lives, change lives, or transform society. We are the only author support company that offers what we call “The Whole Shebang.”

Ready to write more than a book in a year with The Book Professor and repurpose your material for workshops, seminars, speeches and more? Contact us today and we can help you take the next step!


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Writing a Nonfiction Book: Where To Start

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Have you ever heard of the saying: “if you fail to plan then you plan to fail?” It might sound cliche, but I think its applicable to many situations in life. Whether your goal is to become financially secure for retirement, lose weight, purchase a home or more recently set a New Years Resolution—it all starts with a plan. You have to know how you will get to that goal.

Writing a book is the same way.  If you’re one of the millions of people that say “I should write a book,” but then never sit down and create a plan on what your next steps should be, chances are you won’t ever write your book. But, with a proper plan in place and some tips on where to start, you can finish your book within 1 year.

Make a Decision

Before I can follow a new process, I have to make a decision to do it. I have to say to myself, “Nancy, this is something you need to learn, and there’s no way around it. So make the decision, be committed, and get started.”

Do you know what the hardest part about writing a book is? It’s making the decision to do it. You’ve probably had the idea for your book for a long time. I bet it’s been percolating in your head, banging against the doors to come out. At times it probably drives you crazy, but books don’t write themselves, and the only way yours is going to get written is if you make the decision to do it. You have to decide to write your book then figure out how to start writing it. It’s your story. Only you can write it.

Whenever I travel, it seems I am seated next to chatty types, and it’s fun to get acquainted. On one particular flight, I sat next to Don, and when he asked me what I do for work, I explained that I help people who aren’t writers become authors of high-impact nonfiction books.

“Really?” he replied. “I’ve always wanted to write a book.”

I hear that a lot. A lot of people say they want to write a book. “Then why don’t you?” I asked.

“I’ve never really looked into it,” he said.

His answer spoke volumes. Don had flirted with the idea of writing a book, but he’d never taken it further than just that — the idea of writing a book. People tend to glamorize the writer’s life and don’t realize that it’s a lot of hard work and it takes a lot of time. Don never made the decision to write his book, so in all likelihood, it will never get done. If he cannot make the decision to write a book, he’ll never know how to start writing it.

Contrast that to Bryan. When I ask Bryan why he hadn’t written his book, he said, “Because I don’t know how to start writing. I have all these ideas, but I don’t know what to do with them. This is where I get lost.”

Make a Plan

That makes perfect sense to me. If you’ve never written a book, how would you know how to start writing one? Writing is hard work and the publishing industry is complicated. Some people sit down and start writing first, but they soon find that all those ideas that have been rattling around in their head have no form, no shape. What comes out is like a spaghetti mess — a bunch of threads that aren’t connected to one another. It’s frustrating. They know they have a message, but they don’t know how to get it down on paper. That’s not how to start writing; you need a plan before you put words on paper or on a screen.

The problem with the “write first” approach is that it’s like trying to build a house without any plans. You have no blueprint to follow, no foundation poured, and you have no idea what the house will look like when it’s finished.

I don’t know a lot about building, but I know you never put up the walls first. They have to be attached to something solid, so you pour the foundation first. But even before that, you need a comprehensive plan, or blueprint, that shows where each room will be and what features it will have. Before you pull out your hammer, you have to have a plan.

The same is true for your book. If you want to save time, energy, money, and frustration, you begin with the end in mind. You take the concept for your book and turn it into a concrete plan.

To do that, we start with the foundation. Perhaps you know the topic of your book, but do you know what you want your book to accomplish? The book must have a purpose, or there’s no reason to write it. Believe it or not, the purpose isn’t always easy to figure out, at least not without some concentrated effort.

I like to start with these Foundational Questions:

  1.  Why do you want to write this book?  What is your motivation?
  2.  What purpose will the book serve?
  3.  How is it different from other books published on this same subject? What new information or angle does your story present that hasn’t already been heard?
  4.  What is the main theme of the story, as you see it now? What are the secondary themes?
  5.  Who is your audience? Be specific. Define your primary and secondary markets.
  6.  How will this work impact that audience? What change do you want to invoke in the reader?
  7.  Why will people want to read this story? Why would they recommend it to others?
  8.  What is the pivotal moment in your story?
  9.  Write a Purpose Statement for the book that begins with, “The purpose of this book is to …” and list the primary and secondary purposes that you have identified.
  10. Write a two- to three-paragraph synopsis of the book.
  11. Write the copy that you envision appearing on the back cover of the book.
  12. Who do you want to endorse the book?

These questions will help you crystallize your message and figure out how to start writing. Beyond that, you need a process you can follow that will get you on the right track and keep you there. In my Group Coaching classes we create a BookMAP, which is a visual representation of your entire book. We map out all the contents of your book before you write a single word. Then, when you are ready to write, you follow your BookMAP, and even if you only have 15 minutes, you can write something to contribute to your book.

Let us show you how to start writing and finish your book in just 1 year

A new year is upon us, and you can make 2019 the year you finally write your book that will establish you as an expert in your field, raise your credibility, and attract a following. We’re here to help! In fact, a new Group Coaching class begins in January, and you can join now. Make 2019 the year you finally write your book!


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Writing a Book About Your Own Life

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It is my honor and my calling as a non-fiction book coach to help a great many people including business and community leaders transform their experience into a story that moves people to action. I am a believer that the wisdom and power to create real change is trapped in the minds and experience of leaders, community builders, and everyday people all over the world.

As a book writing and publishing consultant, my role is to connect people like these, who have solutions for the world’s problems, with the people who need those answers. I do this by coaching them to write a nonfiction book that makes an impact – a book that will give them a broader platform to share those ideas.

Write Your Story

Your story deserves to be told–and I believe it’s your responsibility to tell it. Most aspiring authors don’t know how to get started on their book and feel overwhelmed before they even begin. Below are some tips & tools, including some I’ve developed for you, which will help you share your truth.

Develop a Concept 

A book about your life, or a memoir, captures a period of time or a set of events in your life, rather than cataloging your experience from cradle to grave, as in an autobiography or biography. In order for your memoir to appeal to an audience beyond your friends and family, you must develop a solid concept that bridges the gap between your life and that of your reader.

Publisher Sharlene Martin once said, “[Your memoir] needs a solid concept for the book that invites the reader’s concerns into the experience of reading it, instead of just saying, ‘Let me tell you all about wonderful me.’” Consider the elements of your story that are universal and find ways to write them that invite your reader to imagine and consider their own life through the lens of your circumstances.

Make it Memorable

You can make your nonfiction book as memorable as its fictional counterparts by using sensory language–language that conveys how you felt, what you saw, heard, smelled, and tasted during the scenes you present. I encourage my writers to close their eyes when they write a pivotal scene to take themselves back to the place, the time, and the emotion of the moment.

Once you’ve transported yourself back to that moment, open your eyes and write your scene. When you’ve gotten it down on the page, go back and look for ways to vary your language to make it richer and more interesting. Break out your thesaurus if that helps!

Your Story is Exceptional

What are you waiting for? What better time is there to write a book about your own life than now? Someone needs your message today. When you share what you know and what you’ve learned, you become the solution. The answers are trapped inside of you; please don’t keep them to yourself. You ARE the solution and your story is exceptional!

I had the great honor of speaking at an Arête – HPA event.  Arête is a truly exceptional group of leaders who have exceptional stories to tell.  In this presentation, I talk about how to go about designing your exceptional story:

 

Contact us today to get started your book!

 


 


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How To Write A Book And Get It Published

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As  a book coach, I’m often asked the blanket question: “So how do I write a book and get it published?” Want to know the short answer? Make the decision. That’s really the first step. Once you’ve decided that you’re ready to write a book and get it published, following the guideline below will put you on the right track.

STEP ONE: WRITING AND WRITING AND WRITING

  • Initial Book Writing – The first step is to plan your book project in a BookMAP and write all the components until you have a finished manuscript. This is where you invest your time, energy, and emotion, and when you are finished you will have accomplished something few others have done! You will have a complete manuscript.
  • Editing Your Book – Every top-notch author has a first-class editor who does several things to improve upon what you have already accomplished. In the first pass, you will want a developmental editor. A developmental editor takes a look at your overall work and gives feedback on the structure and organization of the manuscript, the development of your characters, the consistency in your story line, your vocabulary, the impact of your message, your use of language and how your unique voice can be amplified. A developmental editor will point out any missing elements in your manuscript and make suggestions about how to weave them in. A developmental editor is crucial for every author, particularly if you are not a professional writer
  • Book Focus Groups – I’m a big believer in focus groups, and the best way to understand if your manuscript achieves its goal is to gather a group of six to ten people who are part of your target market, give them a copy of your manuscript, and ask for their raw feedback. This will be invaluable to you. When you receive that feedback, you make the changes you think are appropriate, then pass the manuscript to your editor for final editing.
  • Final Editing Process – This time, you need what we call line-level editing. You editor will scrub your work and make corrections in punctuation, verb tense, spelling, and sentence structure. They will correct your grammar and make suggestions about how to rewrite your sentences for clarity.
  • Proofreading – If you want a flawless manuscript, you can’t skip the step of hiring a proofreader. Understand this: You are not a capable proofreader. You already know what your story is supposed to say, and your brain will fill in any gaps with what you intended.

Once these steps are complete, you are ready to turn your manuscript into a book.

STEP TWO: THE BOOK DESIGN

Before you design your book, you need to know what you want to produce, and you have a lot of choices to make. Do you want a hardcover book? Or a softcover? Both come in a myriad of sizes, and you need to decide which size best fits your format. Will you issue an eBook, and if so, you need to prepare separate digital files for Kindle, Nook, and iPad.  

One of the most important elements is your book cover design. Your title and your book cover art will work together to invite the reader to purchase the book. They also work together to communicate the essence of your book, while creating a key question in the potential reader’s mind: What is this book about?

Remember that books are often shelved with only the spine visible, and you will want yours to stand out. What will the spine of your book look like? Try adding a dash of color to draw attention.

When turning your attention to the interior design, consider these questions: What fonts are you going to use? What will your copyright page look like? Your table of contents? You must use industry standards for chapter starts and page numbering. And be sure you’ve calculated the appropriate thumb holds – that’s the margin space where a reader places their thumbs to hold the book. Readers should not have to shift their thumbs while reading the book because this causes a degree of stress that interferes with their reading experience and causes fatigue.

Just for fun, take a look at some book interiors, and notice how they differ in style to match the book content. You need a professional designer for both the book cover an interior.

STEP THREE: BOOK PRODUCTION

Of course, you’ll need to get your book produced, and you have several options. Do you want to use an on-demand printer that will print the books as they are ordered?  There’s a higher cost per book for this option, but you won’t have to put your money into the inventory up front. However, if you want to pay the lowest possible amount per book, you will opt to print a large quantity of books and warehouse them until they are sold. The warehouse can be your basement, and many authors like this option because they can maximize their profits with this approach.

STEP FOUR: BOOK DISTRIBUTION

So now you’ve got the book in hand. How are you going to distribute it?

There are numerous ways to distribute your book and, of course, your eBooks will be distributed online.

If you print a number of books, you can elect to ship them out yourself as they are purchased, but bear in mind that this option requires you to have shipping supplies and a fair amount of time to send things out. Some people make arrangements with warehouse distributors or sheltered workshops to send out their books, and others elect to work through book distributors who receive orders and ship them out to bookstores, online retailers, and libraries. All your distributions methods require payment, so find out what the distributor requires before signing any contracts.

STEP FIVE: BOOK MARKETING

Books don’t sell themselves, so you need to plan your marketing strategy. Will you engage the services of a publicist? Or will you do what many authors do and use the social media tools that are so readily available? Will you hold events, like book readings? Use email marketing to get the word out? Or go the traditional advertising route?

Be specific when defining your primary market. Picture the person who buys your book. Is it a woman between the ages of 30 and 50 who is unhappy with the signs of aging? It isn’t every woman between 30 and 50, it’s a subset of that group. Who are they?

What are your secondary markets? Secondary markets are those people/organizations/institutions who will also purchase your book, like educators (if you’re writing about children) or mental health practitioners if you are writing about coming out of a depression. You’re going to use this information when you start reaching out to customers, so think it through.  

THE MOST IMPORTANT PART OF WRITING & PUBLISHING YOUR BOOK

So what’s the most important part of this process? The most important part is always what you are working on right now. Focus on today. Don’t get ahead of yourself. Just do the best possible job on what’s in front of you. There will be plenty of time to focus on what’s ahead.

If you need help to write your book, consider one of my nonfiction book coaching programs:

 

 


author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nonfiction Book Writing & Publishing Expert Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.


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Are Book Coaches Expensive?

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If you are predisposed to view money as something you don’t have, you’ll probably see the price tag for a book coach and run the other way. It’s not worth it, you might think.  I can’t afford it, you might say. You will see the cost to write and publish your book as a risk you can’t afford to take. What you are actually saying is I’m not worth it, and you will disqualify yourself without exploring the options.

Writing a Book is a Financial Investment in Your Future

When you make the decision to write a book you must change your mindset. If your focus is just on the dollar amount upfront and not as an overall investment in your financial future, you might miss taking the next right step to financial security.

Meet Joe Fingerhut, Author of Permission To Play How Teens Can Build a Life that is Fun, Fulfilling, and Promising

“I don’t have the money.”

If you’re like Joe, a man who has spent his life figuring out how to get what he wants, you’ll say the same thing he did, “I don’t have all the money — yet.”

Joe saw that writing a book was an investment in his business, that it would be an extension of himself that could help him get more speaking engagements. The expense wasn’t something that would deplete him, it would expand him.

Over the next year, Joe followed my process to a tee, and built the components of his book line by line, chapter by chapter. When he finished his manuscript, it was my pleasure to be his editor and publisher. Of course, he didn’t have the money for that part of the project at the beginning, but by the time he finished writing, it was all there.

About six months after Permission to Play: How Teens Can Build a Life that is Fun, Fulfilling, and Promising hit the market, I ran into Joe at a conference and we sat next to each other.

“How’s the book doing?” I asked him. “What’s it done for your business?”

“Oh my gosh, Nancy,” he said. “It’s unbelievable. Because of the book, I’ve been able to raise my speaking fees. The first time I raised my price I was really scared. But no one even blinked! So I raised them again and I’m still fully booked.”

Being a published author gives you credibility and shows that you are an expert or authority on a particular topic. As an author, you have already proven that you can communicate your message, so event organizers are more likely to take you seriously as a possible candidate for a public speaking gig. New York Times Best Selling Authors can earn anywhere from $25,000 to $50,000 for a single speaking engagement (Source) but you don’t have to be on the Best Sellers list to book an event. The standard starting rate for non-fiction authors is between $2,500 and $5,000, plus the cost of travel and accommodations. (Source) By publishing your own non-fiction book, you become eligible for a pretty good pay rate right out of the gate and immediately present yourself as an authority on that book’s topic. Not only can you give talks based off the title and general subject matter of your book; you can also break your book down by chapter and address its issues in more detail. You put a lot of hard work into crafting your book, and that work can continue to pay off if you can repurpose your content into speaking events.

I Can Help

I have spent more than 25 years developing my process for helping authors share what’s inside of them. I’ve found that everyone has different roadblocks in the writing process-and that each of us must take his or her own path in the creation of their book.

I have developed three tools for writers who are seeking help writing their book, all available online. All of my expertise gained in working as a writing and publishing coach has been distilled into these tools to teach you how to write a book online.

With my three options listed below– Self- Study online writing classes, Executive Group Coaching, and 1 on 1 Coaching Writing and Publishing help – you can choose the pace and the price that feels right for you.

A published book is an invaluable asset when it comes to proving your credibility, and will most certainly improve your reputation and notoriety-an investment in your future! All you have to do is make the decision to write. Let’s get started!


author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nonfiction Book Writing & Publishing Expert Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.

 


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What is a Book Writing Coach and Why Every Business Professional Needs One

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With every New Year comes new goals, hopes, and dreams. You promise yourself that this year will be better than last. As a business leader, you’ve paid your dues. Your independent, self-sufficient, and you’ve gotten the necessary degrees to become an expert in your chosen field. You’re making the right connections to advance your career, yet frustratingly enough, it seems as if your superiors still think you need a bit more experience for that ONE promotion you’ve been waiting for.

We understand. You’re qualified, yes, but they don’t realize just how qualified you are. If you’re ready to stand out amongst your peers, convince senior leadership that you’re the expert you know you are, keep reading.

Showcase Your Talent

So what is a book writing coach and why on earth would you need one as a business executive? As a business professional with years of experience, you know deep down that you’re a true leader. Writing a book helps to establish yourself as an expert with those who don’t know your talent. And, yes, you, have a story to tell.

Here’s the thing: people who write nonfiction books aren’t writers. They’re what I call “livers.” You’ve lived through something; you’ve been through something, you’ve learned something, discovered something, or developed something, and you’re busy living your life. You’re not a writer because you’re a doer. As a business executive, you’re out accomplishing things. You don’t need to learn the publishing industry or take any writing classes to write your book. You simply need to get your message out of your head and out into the world, and you need a comprehensive book writing coach to help you do that.

Step-By-Step Guidance

You might be thinking, “I’m not a writer, I can’t do this,” but that’s not true. You may not be a writer, but that doesn’t mean you can’t become an author. You can do anything you want to do if you get the proper help. A book writing coach can help take the idea for your book and crystallize your message, plan the contents, write the manuscript, edit it to perfection—and finally—publish and distribute your book. You need someone to take you the entire distance so that all you have to do is follow. A great book writing coach can turn a “liver” into a writer.

Listen to what our writer David. J.P. Fisher, author, business leader and entrepreneur had to say after he wrote his first book with us: Networking in the 21st Century: Why Your Network Sucks and What to Do About It:

“Writing the first book was definitely a big hurdle, but I found that it was like running a marathon. Once you do one, you look back and want to do it again. I’ve published three shorter books in the ten months after publishing my first book, and there are more on the way. It’s definitely helped build my professional credibility and stature as an expert in my field.”

What do you have to lose? When will there ever be a better moment than now? It’s time to build your personal brand and establish yourself as an expert with those who don’t know your talent and get the promotion you deserve! All you have to do is take the first step and get started. You have a message, and I have a process. Why don’t we work together?

 


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Write a nonfiction book

Sound Advice for Coaches or Consultants with Jim McCraigh

coach or consultant

If you’re a coach or consultant, you know how hard it is to get started in the business and, once you’re established, to keep the clients coming. You have a lot to offer, but connecting with the ones who can benefit from your expertise is not an easy task.

That’s why I was excited to interview Jim McCraigh, a thought leader in the world of coaches and consultants. Jim teach coaches, consultants, and speakers how to get more high-value clients, and he offers his sound advice in the audio segment below.

Listen time is about 15 minutes.

Click here to connect with Jim.


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New book from Nancy L. Erickons

First 100 Downloads of Nancy’s Book Are Free – Snag One!

Want to know more about writing a nonfiction book? Then download these sample chapters from Nancy’s new book Stop Stalling and Start Writing: Kick the Excuses and Jumpstart Your Nonfiction Book. Only 100 copies are available, so snag one quick!



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Nonfiction Book Coach Advice: Live Your Life on Purpose

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Have you ever asked yourself why you were created? I don’t mean how you were created but have you discovered your life’s true purpose? Sometimes people get their life’s purpose confused with their career choice. Even if you’re successful in a profession that reflects your talents, would you say you’re genuinely fulfilled and have a sense of direction? If you’ve lived long enough, you’ll know that money doesn’t buy happiness, fulfillment, or give us a sense of peace.  Just turn on the news, and you’ll hear another sad story in which a wealthy person self-destructs. But it’s not just the wealthy. Millions of people from all socioeconomic backgrounds are spiraling into full-blown depression because they feel their life has no value and is meaningless. How sad. I can relate because before I became a nonfiction book coach, I felt the same way. That’s before I learned my true purpose.

 Your Purpose is Bigger Than You

As a professional writer and a nonfiction book coach, it’s no secret that I love writing. But I also like to read books from other inspiring authors. One of my favorites is The Purpose Driven Life by Rick Warren. While the book is from a Christian perspective, I believe that everyone, regardless of their beliefs, can learn a valuable lesson or two from it. In it, he writes: “Service starts in your mind. To be a servant requires a mental shift, a change in your attitudes. Servants think more about others than about themselves.” Warren goes on to say that, “When we stop focusing on our own needs, we become aware of the needs around us.”

We all have problems. But what would happen if you viewed your life as a vessel to give hope and help to someone else? Your purpose is bigger than you. You were created for so much more than you think.

Why Am I Telling You This?

I misspent too many years and brought untold grief on myself because I refused to be me, to pursue my true “calling.” And I’m amazed at how many other people have done the same thing. And once they’ve figured their lives out, are doing what they were meant to do and rejoicing in doing it, they don’t step back to consider how powerful their story is and how it could help others. I guess it’s easy to undervalue what’s inside us because it’s all that we know. So it doesn’t seem special. It doesn’t seem significant. And it doesn’t seem to offer a path that others can learn from and grow from. Don’t fall for that way of thinking.

Think about what you’ve learned, what you’ve developed, and what you’ve overcome—and be willing to give it to others. Your life’s purpose is bigger than you. You were created to serve.

Many of our clients find that they discover more about their life purpose as they’re working on their book. We take them through a step-by-step process to uncover the purpose of their book, and they often find that leads them to the purpose for their life. If that sounds like an experience you’d like to have, check out our Self-Directed Book Writing Course.

 


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