Tasha Hudson, Author at Write a Nonfiction Book with The Book Professor

Author Archives: Tasha Hudson

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Online Book Coach Writing Tip: Lose Your Pride and Release Your Story!

Have you ever met someone who was egotistical, arrogant, self-absorbed, or a know-it-all? I bet you have. As an online book coach, such people seem to find me. And they’re no fun to be around. They’re so full of pride they make you want to run.  Pride is the ultimate relationship killer, and most people can see right through it.

But that’s not you.  Maybe you have many friendships but struggle to feel a true connection with any of them, perhaps because you’re afraid to show the real you. We can be so concerned with our reputation that we’re willing to present a false, phony self to hide the real person behind the “put together” image.

I’m not here to judge because I’ve done that very thing myself. I struggled to lose my own pride and presenting the real me to people. It wasn’t until I started writing and became a non-fiction book coach that I was able to confront my pride issues and help my writers let go of their own. Writing a book requires that you shuck off your pride and forget about what others think to release the story within.

“There are only two mistakes one can make along the road to truth: not going all the way, and not starting.

—Buddha

You Don’t Need Permission

Maybe you don’t want to step on any toes, or you’re concerned about what others will think of you. Guess what? You can forget about other people right now and do what you know is right. Now is not the time to be concerned about what people will think about you. That’s just your pride holding you back from presenting the real you.

You don’t need anyone’s permission to write your book. You don’t need to worry about pleasing or displeasing anyone because your focus will be on your audience and offering them hope and help. You’ll be radar-locked on helping those who need you, and everyone else can fall by the wayside. What they think about what you’re doing isn’t your concern. What you know as truth is what matters.

The good news is that time is on your side. It’s going to take you a year to write your book manuscript, which means you have a year to get comfortable with your material.

While you’re working on your book, your book is working on you, and it will take time for your book to reveal itself.

If your material is sensitive, it’s a strong advantage to be in one of my Executive Group Coaching classes because you get a big boost from the other group members. The group operates like a Mastermind, and it’s a safe place to share your story. The other members will help you get comfortable telling your story and sharing your message. You’ll probably need regular validation and support to be this vulnerable; it’s hard to go from never talking about something to opening your heart wide. Not to worry. The group will give you the practice you need and will nurture you through the process.

What about you? If you or someone you know is ready to lose their pride and release their story by learning how to write a nonfiction book, reach out to us, and we can help you take the next step!


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Six Social Media Marketing Tips For First-Time Authors

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This article originally appeared on BookBaby.com

If you’re looking for readership and engagement, finishing your book is the first step. These social media marketing tips can help you frame your approach to the process of promoting yourself and your work online.

Rick Snyder is a contributor to the Money Crashers personal finance blog, writing about online publishing, social media, and small business.

If you’ve recently put the finishing touches on your first book, congratulations – it’s a rare accomplishment that not many people can claim. If you thought writing your book was hard, though, brace yourself for the next phase: marketing.

The tremendous changes to the publishing industry have been a double-edged sword: they offer greater opportunities for self-publishing and distribution, but they bring a lot more competition. No book ever sells itself, so you’re going to have to get creative if you want to boost your sales. One way to do it is through effective use of social media. So how do I use social media to promote my book?

Here are six quick social media marketing tips for first-time authors.

1. Create great content

You put in a lot of time and effort to ensure your book is of the highest possible quality, and you’ve got to match that quality and make your social media content stellar. Your audience wants distilled information presented clearly and directly. Since you are now an author, you can claim a degree of expertise in your chosen subject. Use that expertise to make every Facebook post, LinkedIn article, and tweet a high-quality and engaging experience. Provide tips and information your readers won’t find anywhere else, and do it in a concise fashion.

2. Investigate new media

Facebook and Twitter are among the top social media platforms, but that’s not to say you should focus on them to the exclusion of all else. Pinterest, Instagram, and Vine are all good options if you’ve got images or video related to your topic, and Tumblr and Google Plus are excellent content-based social media outlets to consider, as well. Don’t take them all on at once, though. Engage one at a time, with a clear strategy for each, and you can effectively increase your reach.

3. Respond to every comment

Always remember the “social” element of social media. Respond to each and every comment, whether positive or negative. Your goal is to develop a conversation and an ongoing relationship with your followers. Even if you’re simply expressing gratitude for someone taking the time to comment, you’re doing yourself, and your book, a big favor.

4. Connect with other authors

Be sure to connect with authors in the realm of your book’s topic or genre. Respond to some of their posts and start to develop a relationship. You can gain exposure this way, and you never know what a fellow author might be able to assist you with.

5. Track your results

You won’t know whether or not your efforts are successful if you don’t track your progress. Use Google Analytics, a free service, to analyze where your web traffic is coming from on at least a monthly basis. Based on those results, adjust your strategy. If Twitter simply isn’t working for you but StumbleUpon is, put more effort into the latter.

6. Offer an inside look to your book

Social media is an interactive format, meaning you should be trying to get your readers involved. Consider providing a link to your website from your social media accounts where a follower can download an inside look at your actual book – the first chapter, for example. It’s a great move that can ultimately improve your sales.

Social media marketing for writers is serious business, and there’s a good bit of work involved if you’re going to get it right. If you start to develop a solid audience and then make a misstep, you’ve just wasted valuable time and energy. Manage your schedule as best you can, giving you more time to devote to your social media marketing and improve your book sales today.

 

Twitter for Authors

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com


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Vulnerability For The Business Leader-Not Always Easy But Necessary

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You’ve been a professional and a business leader for quite some time and have learned a few things along the way, haven’t you? Your years of experience, education, ideas, and expertise are what other impassioned leaders need in order to gain the success that you’ve achieved. But do the people you serve know who you really are? I don’t mean whether they know that you’re their leader, but do they realize you’re human and no different from them when the veil is pulled back? The only way to establish a genuine connection is to be vulnerable.

As a nonfiction book coach and leader of The Book Professor, it wasn’t until I got real about my true self and who I really was that I began to attract an influx of clients. Because I’m vulnerable, it encourages them to do the same and is one reason they want to work with me.  Is it easy? No way! But it is necessary to the success of your business.

Vulnerability Establishes Trust

As Brené Brown teaches in her TEDx talk The Power Of Vulnerability, the gateway to intimacy is being vulnerable about your imperfections. If you try to sugarcoat your story, you miss out on the sense of connection with another human being that you can only attain when you’re letting someone see your warts and your big ugly tail. Every time you expose those imperfections—even because of—those imperfections, you gain trust (or as Brené calls it, you “put marbles in the jar”). Over time, the intimacy you feel with other people depends on how many marbles are in your jar. (Source)

What business leader doesn’t want to establish trust amongst its staff and the customers they serve? When trust is established with your subordinates and counterparts, success in all of your departments is guaranteed. People want to work for and with someone they trust, know, and can relate to. The beauty of vulnerability is its ability to establish a connection with people from all different walks of life. Everyone appreciates and can connect with the person that knows how to get real.

Just listen to business leader, author of The 7 Non-Negotiables of Winning and Forbes writer David K. Williams describe vulnerability in business:

Vulnerability is a natural condition of the work that we do—it isn’t a choice but a consequence. To declare oneself “not vulnerable” would be inauthentic and would leave a leader living in a perpetual state of denial and stress. So it’s better and more courageous for every leader to acknowledge the fact that vulnerability is there. (Source)

Wow! As a business leader, you don’t need added stress to your life. Let go of your pride and expose your vulnerability.

 Business leader drinking coffeeEstablish Yourself as an Expert and Showcase Your Vulnerability Through Writing

As a business leader with years of experience, you know deep down that you’re a true leader. Writing a book not only helps to establish yourself as an expert, but it’s another way to expose your vulnerable side.

Business leaders write a book for a number of reasons:

  1. You have something to share that will benefit others.
  2. You want to leave a legacy that will impact the future.
  3. You see others struggle and have learned how to overcome obstacles.
  4. You want to showcase your business and the path to success.
  5. You expose your vulnerability and become a real person to your audience

Listen to what our writer David. J.P. Fisher, author, business leader and entrepreneur had to say after he wrote his first book Networking in the 21st Century: Why Your Network Sucks and What to Do About It:

“Writing the first book was definitely a big hurdle, but I found that it was like running a marathon. Once you do one, you look back and want to do it again. I’ve published three shorter books in the ten months after publishing my first book, and there are more on the way. It’s definitely helped build my professional credibility and stature as an expert in my field.”

What do you have to lose? When will there ever be a better moment than now? It’s time to build your personal brand and establish yourself as an expert and show people who you really are.

If you’re a business leader that has always wanted to learn how to write a business book, reach out to us, and we can help you take the next step!

 


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Nonfiction Book Coach Advice: Heal Yourself Through Sharing

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Have you ever been in so much emotional pain that you thought you’d die if something didn’t change? I know that feeling too well before I became a nonfiction book coach. I was married for twenty-two years to my first husband and was devastated when I discovered that he had a hidden life that was incompatible with marriage. Everything I thought I knew about the world and how life worked turned out to be a lie. I’d been duped and betrayed by a man I’d been married to for over half my life, and I literally thought I would die from the pain and grief.

Because the circumstances of our split were dark and not the topic of polite conversation, I had no one to turn to. There was no one to comfort me, no one to help me, no one who understood what I was going through. It wasn’t until I dared to share my story, my real story, that I began to heal.

Share Your Pain and Heal Your Life

I muddled through that pain. With the help of intense therapy and deep self-examination, I discovered some things that can help other women faced with a similar situation—women whose worlds have been flipped upside down by a deep, ugly secret and who, as they try to come to terms with their pain and heal, have no one to help them. They feel hopeless. They feel helpless. They are all alone. Just like I was. But it wasn’t until I met with a therapist and began to share all of the ugly details of my pain that I felt a dead weight lift off my heart. It was raw, unfiltered, and ugly but, oh, was it freeing! The sense of relief and peace I felt after sharing my story was indescribable. I had a long journey ahead, but I finally felt the mental fog begin to clear.

Years later, I discovered that there are physical benefits of sharing, especially with someone who is walking through the same type of pain you’ve experienced.  Doctor and author of  Mind Over Medicine: Scientific Proof You Can Heal Yourself, Lissa Rankin, writes in Psychology Today that: “Every time you tell your story, and someone else who cares bears witness to it, you turn off the body’s stress responses, flipping off toxic stress hormones like cortisol and epinephrine and flipping on relaxation responses that release healing hormones like oxytocin, dopamine, nitric oxide, and endorphins. Not only does this turn on the body’s innate self-repair mechanisms and function as preventative medicine—or treatment if you’re sick. It also relaxes your nervous system and helps heal your mind of depression, anxiety, fear, anger, and feelings of disconnection.” She goes on to say that “In order to benefit fully from the healing medicine of telling your story, you must resist holding anything back. You must strip off your masks, be unapologetically you, ditch worrying about what “everybody” is going to think, and let your glorious freak flag fly.”(Source)

What about you? Are you ready to “let your glorious freak flag fly?” When I became a nonfiction book coach, I made a promise to be real, authentic, and in the words of Lissa Rankin, to let my freak flag fly!  Maybe your story is like mine, or maybe it’s totally different. There are so many stories that can be inspirational—even lifesaving—for others. What have you faced? What have you learned? What have you discovered or developed that can help others? You can be a messenger of hope and help. If you or someone you know wants to work with a nonfiction book coachplease contact us today!


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You’re the Only One Who Can Tell Your Story

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Many of my clients started by telling me that they “just weren’t ready at this time.” Just about all of their concerns were centered around that emotion that plagues so many of us: FEAR. To put it frankly, fear stinks. It robs us of everything if we allow it to control us. It robs us of opportunities because we’re too afraid to fail, relationships because we don’t want to get hurt, and it robs us of our destiny because we’re afraid of change. Yes, it’s an emotion and at times is a natural response to a circumstance, but we have to choose whether or not to allow it to dictate and limit our life. Fear of rejection (my book won’t be a success and people won’t read it), fear of failure (I don’t want to mess up), and fear of the unknown (how the heck am I going to do this) are all real fears that my writers had in the beginning.

But what if we looked at fear using this acronym:

FALSE

EVIDENCE

APPEARING

REAL

Years ago someone shared that acronym with me and it changed my perspective. How would your life change if you approached fear this way instead of allowing it to be the driving force in your life?

Who Are You to Keep Your Story to Yourself?

Lots of things can deter us from telling our story, but like I said earlier I believe the main one is fear. What will people think? What if they don’t like it? What if they don’t like me? What if I’m criticized? What if I’m ridiculed?

You don’t have to try to think of the “what ifs”; they attack you without effort. It’s scary to put yourself out there for all the world to see. Maybe you can turn these fearful “what ifs” into something positive: What if you change someone’s life? What if you save someone’s life? What if you help someone who is without hope? What if your pain is the path to another person’s healing? What if writing your book and laying it all out there actually helps to heal you?

You’re the only one who has your story. You’re the only one who can write it. And you can start now!  

If you or someone you know has always wanted to write a book, reach out to us, and we can help make it happen!

 


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How To Format Your Book Using Microsoft Word on a Mac

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This article originally appeared on BookBaby.com

Here are instructions on how to format your book using Microsoft Word on a Mac. Interior templates are also available on bookbaby.com/templates, where you can download a template for your book’s specific measurements.

US Trade

For a 6″x9″ book, start by changing the paper size and the margins to match the dimensions of a US Trade, 6″ x 9″ book (these instructions are applicable to whatever book trim size you choose).

Start by double-clicking on the ruler at the top of your document and bring up the document formatting window. Click on the “Margins” tab, then the “Page Setup” button. Click on “Paper Size,” then “Manage Custom Sizes.”

Make a new dimension by clicking on the “plus” button, and name it “US Trade.”

The paper size is actually going to be 6.25″ x 9.25″ to accommodate for the image bleed that Microsoft Word does not take into consideration. Image bleed allows images or colors to go to the edge of a page. When you print a book using commercial presses, it is essential to include this extra space beyond the trim line. (For more information, watch our “Image Bleed” tutorial.)

Once it’s set to 6.25″ x 9.25″, adjust the margins. For the top and bottom, set it to 0.44 inches and click “OK.” For the left and right, set it to one inch. You can increase gutter in the middle if you’d like to have a larger space running down where your book is bound.

Make your header and footer 0.5″ or 0.44” to match the top and bottom print margins.

Check “mirror margins” to set your book up like a printed book spread.

Chapters

Next, click the “Layout” tab.

If you would like your chapters to all start on a right-hand page, set each chapter as a new section break, and set those new sections to start on an odd page.

For headers and footers, select the “different odd and even” option if you want to have an author name on one side and the title of the book or chapter name on the other side. Select “different first page” if you don’t want to have your headers at the beginning of each chapter.

Now click “OK” to apply the changes to the whole document.

The page size is now set to U.S. Trade 6″ x 9″ as opposed to the 8.5″ by 11″ you probably started out with.

Basic formatting

Let’s continue with some basic formatting. Turn on “show all non-printing characters” to help you identify what type of breaks you are using.

Assuming you have the text of your book and your chapters defined, you will want to include a title page and a copyright page for the year of publication.

Do not hit the enter button several times to create a new page. Instead, go to “Insert > Break > PageBreak” to define a break in the page.

Now, you can design a title page. Type in your book title and increase the font size. Bring it down to about the middle of your first page.

This will print as our right-side title page when you first open your printed book. (For more information on how a printed book is laid out, please watch our “Book Pagination” tutorial.)

Now, add your copyright information to be on the backside of that title page. That will be on page two, so insert another page break.

Include the publication year and anything else you would like to list. Copyright information is typically down at the bottom of the page.

Next, insert a “Section break” (we recommend the “next odd page”), then highlight the chapter text. Click on the formatting style in the formatting palette or at the top of your document and select “Heading.” Now this will be defined as a “Chapter Heading.”

Go ahead and find where you designated chapter 2 and repeat the same instructions as before: insert a “section break odd page” and mark the chapter text as a “Heading.”

Table of Contents and more

After your Copyright page, insert a “section break.” Then, go to the “Insert” dropdown, select “Table of Contents,” pick a style, and insert it. Now you’ll see a “Table of Contents” list with page numbers.

Next, to set your footers, double-click in the area below your text. You’ll see they’re defined as odd and even page footers. Go to “Insert Page Numbers.” Choose to have them all align to the “Outside” or “Centered.” If you have them all aligned to the same side, half of them are will face the gutter and inside of your book. If you have them on the “Inside,” they are ALL going to be on your gutter side.

You can choose whether or not to “Show numbers on the first page” by clicking or unclicking the appropriate box.

Next, double-click above your text to insert a header. If you chose earlier to set it up as different odd and even headers, you can put the “Author Name” on one side and the title of the book on the other.

Go to your “Basic Paragraph” style. After you change your page size from “US Letter” down to US Trade, you might find that your text is too large. Instead of 12 point font, we recommend size 10 or 11. You also might want to decrease or increase the space between your lines. You can set it “single” if you want it to be tight or “double” if you like a lot of space in-between. We recommend 1.5 for a happy medium.

Next is your text alignment: left-align, center-align, right-align, and justified. A lot of books are designed with justified text, but select what fits best for your book.

Steven Spatz: Breaking down barriers

Steven Spatz, BookBaby President, is typically known for his calm and reasoned demeanor around the office. But that didn’t stop him from wielding a sledgehammer to literally and metaphorically break down barriers for independent authors. Literally, in that we’re expanding our BookBaby office to house our growing team and operation. Metaphorically… well, because BookBaby helps break down the barriers for writers to become self-published authors. But you already knew that.


See more how-to videos at the BookBaby YouTube channel.

If you have any other questions, be sure to send us an email at support@bookbaby.com and we’ll get back to you!

This post was excerpted and adapted from How to Format Your Book Using Microsoft Word on a Mac.

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.

 

 


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Discoveries Along The Way

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When you look at your clock, have you ever wondered where it came?  I don’t mean where you bought it, but rather how did our world learn to quantify time and who discovered it? If you’re like me, you probably don’t give it much thought.  Or what about that glass of milk, wine, or beer that most of us consume on a regular basis without an afterthought.  You may have heard the term pasteurization, but have you ever thought about who created that process to make these beverages safe for us to drink in the first place?

Like you, I take these modern day conveniences for granted and expect them to be available when I need them. I am forever grateful that French scientist Louis Pasteur not only discovered his heat-treatment process that destroys pathogenic microorganisms in certain foods, but that he took the time to share it with the rest of us!  And we can’t forget Chinese monk and mathematician, I-Hsing, for creating our first clock so we can quantify time (Source). What if these scientists and countless others decided to keep their discoveries to themselves? Yikes! Talk about being selfish.

What about you? What discoveries have you made along the way that you’ve yet to share with the world? Is that fair? Would you consider yourself selfish for not sharing your discovery?

Your Discovery is the Solution Someone Else Needs

As a professional book coach and writer, I encourage people to share their passion and solutions with the world. We have so many problems in our world and the top-down approaches don’t seem to work. I believe the answers are trapped inside of people like you. My role is to connect the people who have solutions with the ones who need those answers, and I do it by coaching busy professionals to write a high-impact nonfiction book. I don’t care if your discovery is about a new business process that can save time and dollars, a memoir about overcoming pain and suffering, or if it’s about how to connect on a soul-level with your dog: if you have a passionate solution, someone else needs it. People don’t buy books, they buy solutions. Someone is looking for what’s trapped inside you.

  • Do you have an idea for a book, but don’t know how to get started?
  • Is your idea a passion that continues to grow? Could your discovery change the way we do things?
  • Is it something that’s been percolating for some time, and it’s time to release it?

If you’re not a writer, don’t worry. You don’t have to have one sentence written, and you do not have to be a professional writer to publish a powerful nonfiction book. You need to simply have an idea—and the commitment to see the process through. Someone needs your discovery. Think about that the next time you pour milk on your cereal or check the clock before heading out.  


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NEW Book Marketing Services from The Book Professor!

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You got your story out of your head and onto paper. Your book is finally finished. But how will people know that your book is available? How will they find YOUR book amongst the masses? Writing your book is the first hurdle; getting others to notice it is the next!

Well, look no further. We are excited to announce our NEW partnership with the prestigious Smith Publicity to offer Book Marketing Services for all of our clients!

Get Attention for Your Book and Impact Sales

Learn one-on-one from book industry experts—on your schedule, and tailored to your genre and level of expertise—specific and actionable techniques to drive awareness to your book and author platform. Marketing your book can be overwhelming. These services are designed to take away the fear and put in the fun.

How It Works

Social Media Consultation Service Offerings-$325 each

Our packages are completely customized to your skill level and needs. For example, if you’re a social media beginner, one of our experts will work with you to create your platform from scratch and teach you the basic rules of engagement. If you are already well-versed on a social media platform, but would like to execute better, our advanced experts will custom-craft a plan to work with you to optimize your existing site, incorporate your book into your postings (without offending followers), decipher analytics, and/or understand potential advertising options.

Before your call, you complete an author questionnaire that gives your consultant time to research and tailor ideas specific to your book, genre, and goals. You will also receive educational handouts or “homework” before the call(s) to help ensure your session(s) are as jam-packed as possible. At the end of the service, you receive handouts to help you continue developing ideas and techniques.

If you or someone you know is interested in marketing their book, reach out to us and we will help make it happen!

 

 

 

 


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