NancyErickson | Write a Nonfiction Book with The Book Professor

Author Archives: NancyErickson

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Plant, Water, and Watch Your Business Grow-Author Success Stories

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At The Book Professor, it’s a privilege to work with aspiring authors who want to write books that change lives, save lives, and transform society. Whether they’ve completed one of our group coaching programs or worked with me one-on-one, I never forget the look on the author’s face when they hold the first printed copy of their book.

You know what else makes me beam with pride when my clients complete their book? It’s watching their business grow. When they finish their book (plant), market it properly (water), my authors are amazed by the growth of their business and brand. And I’m grateful to be a small part of their success story.

Take Maryanne Dersch. When you hear the term nonprofit organization, you might think of groups like The American Red Cross, Girl Scouts of America, and Habitat for Humanity, just to name a few. All of these groups do wonderful work and have provided assistance and guidance to millions of people across the globe. But when you work for a nonprofit and are responsible for soliciting donors, you quickly realize the intricate planning and strategizing that must be executed to succeed. Nonprofit fundraising is not easy. Wouldn’t it be nice if you could attract more long-term committed donors year after year? “If only it were that easy,” you might think. With the right guidance and innovative strategy in place, it can be, and with the advice and direction of Maryanne Dersch, your nonprofit will succeed.

Meet Maryanne Dersch, Author, Principal of Courageous Communication, LLC

Maryanne Dersch has spent more than 25 years working in the nonprofit world, where she helps clients reach their communication and branding goals.  From this experience and her experience with cognitive behavioral therapy and behavior change psychology, she believes that teaching people how to communicate more efficiently requires a change of feelings, which changes their thinking and then changes their behaviors. As a leader within your nonprofit, if you see your organization as smart, stable, interesting, confident and strong, then you can begin to communicate more effectively about it to others. Look at the feelings and thinking FIRST, then the behavior.

Nonprofit Fundraising: Attract Like-Minded Donors and Raise More Money

Because of her successful career in nonprofit branding and communications, Maryanne came to us with a book idea to help other non-profits achieve the same success. Maryanne’s book: Courageous Communication: How Co-dependence is Making Your Nonprofit Brand Boring and What to Do About It, is changing how nonprofits are doing business!  The purpose of this book is to show nonprofit organizations how to stop trying to be everything to everyone and to develop their own organizational personality, so they can attract like-minded donors and raise more money. Maryanne Dersch works with nonprofits to create brands of attraction so they can connect with long-term, loyal donors and raise more money. In addition to being the author of Courageous Communication: How Codependence Is Making Your Nonprofit Brand Boring and What to Do About It, she is also the founder of Courageous Change workshops.

She’s leading a movement to change “nonprofit” to “human investment company” to accurately reflect the contributions of the sector. She is a contributor to the Giving Back podcast and International Association of Business Communicators Communications World website and is known for her love of ultrahigh heels, extra-large Diet Cokes, and short karaoke rotations.

This book can help you reach new non-profit fundraising goals and is available today! Click here to get your copy.

What about you? Are you ready to plant, water, and watch your business grow by writing your book? If you or someone you know has always wanted to write a book, reach out to us, and we can help make it happen!


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Writing A Book Is Hard But Possible With The Right Guidance

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I can’t do this. No one will read it anyway. I don’t even know where to begin. This is hard.

Have you ever said any of these things to yourself? As The Book Professor, I help people write books that change lives, save lives, and transform society. But it’s the people I meet that want to write a book but have sadly talked themselves out of it because they don’t believe they can do it. When you’ve built your life on a lie, it’s hard to overcome that thinking. I say “lie,” because deep down these lies boil down to one thing: the belief that you aren’t good enough.

I believe its the lies we tell ourselves that prevent us from doing the things we were meant to do and for which we are gifted. I don’t know what lies you tell yourself, but I know the truth. You do matter. You are important. You can help other people. Writing a nonfiction book is hard at times, but you can do it with the right guidance!

Why You Should Write A Nonfiction Book

There are many reasons to write a nonfiction book:

  1. Maybe you survived a harrowing experience and want to give others the strength to fight through their issues.
  2. Your business expertise may have driven you to the top of your field and you’d like to help others succeed.
  3. Perhaps you’ve been blogging for years and have built your brand and you’re ready to write a book.

There are so many reasons to write a nonfiction book, but people always seem to focus on the reasons why they can’t. They make excuses like, “I’m not a writer” and “I wouldn’t know where to start.”  Working with a book coach online can help you start and finish your book, and it will ensure that you put out a quality product.

Work With a Coach Online

Life is busy and it can be difficult to not only sign up for classes, but it also takes the time to commute to class. When you work with a book coach online, you can access instructional videos, lessons, and handouts at any time, day or night. Your study time is whenever you want it to be. My Group Writing & Publishing Program includes homework assignments that will ensure that you are making progress on your book, as well as one-on-one coaching sessions. Halfway through each of the 3 modules, you will have a 45-minute one-on-one coaching session where you can go over your work in greater detail, discuss any issues or challenges you are facing, and receive valuable feedback. At the end of each module, you will have another 45-minute one-on-one session to discuss your overall progress in depth.

Stay Motivated With a Group

The Group Writing & Publishing Program is perfect for people who want constant motivation and feedback. Without structure, it’s easy to put off writing your book. The Group classes force you to carve out time to work on your book. Each 16-week module includes weekly Group Coaching calls that allow you to discuss your progress and get feedback from other members. In short, it’s your own Book Mastermind! The lessons are available online all the time, and the weekly Group Coaching calls are scheduled on the same day and time each week. Flexibility for solo study is great, but the regular meetings with your fellow writers ensure that you receive your weekly dose of motivation. They give you the chance to share what you have been working on, receive feedback, and workshop with other authors, while providing accountability and guidance, every step of the way.

If you’re not a writer, don’t worry. You don’t have to have one sentence written, and you don’t have to be a professional writer to publish a powerful nonfiction book. You simply need to have an idea – and the commitment to see the process through, and I’ll help you every step of the way.

To get more details about the curriculum, read testimonials from past participants, and to register for the next session, click here!


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Writing A Book About Abuse

Abuse. It’s one of the hardest things for someone to experience and recover from and can present itself in many forms: emotional, physical, sexual, and even spiritual.  But one of the most under-reported forms of abuse in our country is domestic violence. Domestic violence against women continues to be one of the biggest problems in our country. Sometimes it’s obvious who these victims are, and other times she might not “look” like your average victim. Domestic violence victims come from all races, and all social, education, and economic classes. They could be someone you see in your own neighborhood.

These victims are not just abused physically, but emotionally, verbally, financially, and spiritually. You might be thinking, why don’t they just leave their abuser? It’s not as easy as you think. Many times, they’ve grown up in in a cycle of violence that began in childhood, and it follows them into their adult life. The feelings of being unworthy and undeserving were ingrained in them as children, and many of them witnessed horrors in their own home.

Take a look at some of these statistics:

  • 1 in 4 women will be victims of severe violence by an intimate partner in their lifetime.
  • 3 women are murdered every day by a current or male partner in the United States.
  • Over 4 million women experience physical violence by an intimate partner every year.
    Helen Gennari

    Helen Gennari

  • 8 million: The dollar amount working women lose every year due to time off from the job because of the abuse perpetrated against them by current or former male partners. The loss is equivalent to over 32,000 full-time jobs.

(Source)

Meet Helen Gennari: Author, LCSW, MSW

Helen Gennari is a licensed clinical social worker, psychotherapist, and advocate for abused women who has taught and counseled many women toward self-empowerment. She offers compassionate guidance and hope for healing, especially to women who have grown up with family violence. She believes that abused women can be more than survivors–that they can return to their true selves, replace the patterns that kept them imprisoned, and thrive as whole happy people. After working with Woman’s Place in St. Louis, a shelter for abused women, Helen was confronted with her own issues, which led to writing a book she initially never planned to write.

Hope and Help for Abused Women

helping abused womenWhen Helen first came to us with her book, she already had much of it written but needed some help to pull it all together and get it ready for publication. Her book: From the Heart of an Abandoned Daughter: My Personal Journey Through Family Violence and Beyond is her personal story about growing up with and surviving family violence, and how to work through the emotional aftermath. We are honored to have been a part of this journey for Helen and are humbled by the countless women that she helps daily. This book is a must-read for anyone affected by domestic violence and/or childhood family abuse.

If you or someone you know has an autobiography or memoir you would like to write, please contact us today and we can help make it happen!

 


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Book Reviews: The Ultimate Word Of Mouth Promotion

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This article originally appeared on BookBaby.com

When planning your book promotion and marketing, remember this equation: more book reviews equals more sales.

Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part V of our series addresses why book reviews should be the cornerstone of your book marketing plan.

Book reviews should be the cornerstone of your book marketing plan. Most authors agree that reviews – good or bad – are critical to promoting your book, and here’s why:

    • Readers use them. In a recent Kindle Board survey, over 85% of all Amazon Kindle readers report they rely heavily on book reviews before making an online order.
    • It’s the ultimate WOM (word of mouth) marketing. Friends don’t let friends read bad books. Everyone wants to know about the next great book and no one wants to waste their time on a terrible one.
    • Reviews count heavily in the booksellers’ algorithms. More reviews and sales page views can equal higher ranking, better inventory position, and exposure to more book buyers. Reviews also affect the “If you liked this, then you may like that” book recommendation features on many sites. This is particularly helpful for a debut novel or authors with a smaller following.

Bottom line: More reviews equal more sales for authors and more invested readers. In addition, authors gain exposure to other book review sites, blogging communities, and book clubs.

How to get reviews

The good news: There have never been more book reviewers available to the self-published author. But before you go hunting for reviewers, make sure you’ve got the essentials you’ll need to attract and engage with reviews. At the minimum you should have:

  • Your book (obviously!). Some reviewers prefer digital copies so you should have both eBook file types (.ePub, .mobi), print copies, and even a PDF version. All must have images of your book cover. (Note: Even if you have Print On Demand distribution, you should fulfill the requests from your own supply of books for the personal touch.)
  • Mailing supplies for printed copies. Don’t skimp here – it needs to look and feel professional.
  • A press release about the launch of your book.
  • A cover letter. This should be a short and sweet introduction to you and your book.
  • Author biography. This is a good place to show your qualifications, particularly if you’re a nonfiction author.

How to find and work with reviewers

There are literally thousands of book reviewers and bloggers online, and most of them review books even though they aren’t paid. A quick search online can provide you with plenty of links, directories, and lists. We recommend sites like Midwest Book Review, Indie Reader, and Self-Publishing Review as a starting point.

Just as important as the “who” is the “how” of working with reviewers. Here are some ideas of how to engage and work with these very important people in your literary career:

  • Choose carefully. If you pick the wrong reviewer – one who doesn’t review your genre, for example – it’s a tremendous waste of time. It’s critical to find out what kind of books the reviewer likes to review and only select appropriate reviewers.
  • Meet the requirements. Some want you to just send the printed book. Some review eBooks, many do not. Conforming to their requirements saves both of you time.
  • Send the book on a timely basis. You’ve got their attention – don’t waste even a moment to get your book out to them. Don’t let them lose interest in your book.
  • Follow-up… gently. Stalking or harassing won’t help your cause. The reviewer is very likely doing this in his or her spare time. If you haven’t heard anything after a few weeks, it’s very appropriate to follow up to see if they still intend to write the review.
  • Thank the reviewer. It’s common courtesy, but it also shows you appreciate the time and effort someone else took to help bring your book to the attention of more people. It’s also something they’ll remember when it’s time to review your next book!

This post was excerpted and adapted from 5 Steps To Self Publishing: All the essential information you need to go from manuscript to marketplace. Download your free copy today.

 

Find your way to self-publishing success in just 5 easy steps with this 62-page book. Yours absolutely free.

About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.

 

 


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Thanksgiving: Incorporate the Practice of Gratitude Daily – Not Just One Day a Year

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The Thanksgiving Holiday is celebrated by millions throughout this country, thanks to the Plymouth colonists and Wampanoag Indians. In 1621, they shared an autumn harvest feast that historians acknowledge as one of the first Thanksgiving celebrations. But it wasn’t until in the midst of the Civil War in 1863 that President Abraham Lincoln proclaimed a national Thanksgiving Day to be held each November (Source).

This year we celebrate Thanksgiving on Thursday, November 23, 2017. Many celebrate this holiday by taking a moment to express their gratitude for blessings or goodwill they’ve received over the course of the year and then share a feast with family and friends.

But what if we made the practice of gratitude a daily part of our lives, not just once a year? It’s interesting that President Lincoln declared a day to give thanks while in the midst of chaos and turmoil. Could there be a hidden lesson that we can all learn? What would happen to our lives and daily outlook if we decided to practice gratitude on a daily basis in spite of what our circumstances looked like? It turns out that practicing gratitude each day may do more for your life than most realize.

Benefits of Practicing Gratitude Daily

Psychotherapist and author Amy Morin published an article in Forbes Magazine entitled “7 Scientifically Proven Benefits of Gratitude That Will Motivate You to Give Thanks Year Round.” In it, she lays out the benefits of practicing gratitude daily that I’d like to share.

It wasn’t until I became an adult and had gone through a few trials and tribulations that I learned about the art of gratitude. My circumstances at the time may not have changed overnight, but my outlook on life did. I was no longer focused on just my problems because when I began to incorporate this practice into my life, I realized that the blessings I’d been given significantly outweighed my problems. Here are a few of my favorites from her article:

  1. Gratitude Opens The Door To More Relationships

According to a 2014 study in the journal Emotion, showing appreciation and a simple thank you either through a note–or just acknowledging someone else’s contributions–can lead to more opportunities. It makes people feel good to be appreciated, and in return it makes you feel good too!

  1. Gratitude Improves Physical and Psychological Health

Leading gratitude researcher, Robert A. Emmons, Ph.D. concludes that gratitude reduces a multitude of toxic emotions, ranging from envy and resentment to practicing gratitudefrustration and regret. And according to a 2012 study in Personality and Individual Differences,  grateful people experience fewer aches and pains, and they report feeling healthier than other people.

I can personally attest to both of these. Toxic emotions cause toxic health problems if they’re left to fester. Gratitude, if practiced consistently, slowly erodes the rust that toxic emotions cause to your soul and makes you feel physically better.

  1. Gratitude Improves Self Esteem

Studies have shown that gratitude reduces social comparisons. Rather than becoming resentful toward people who seem to be better off financially or professionally (which reduces your self-esteem), people who practice gratitude are able to appreciate other people’s accomplishments.

President Abraham Lincoln was a thinker ahead of his times, and I believe he personally knew the benefit of practicing gratitude. He had many trials in his lifetime, yet was able to accomplish many great things in spite of the setbacks.

This year, enjoy this Thanksgiving holiday with your loved ones and consider sharing the importance of daily gratitude during a conversation. It’s a gift they will always be grateful for.


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Author Feature Jim Canfield: A Classic Rewrite of CEO Tools by Kraig Kramer  

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Leading an organization to success and maintaining that success is no easy feat. People sometimes look at successful companies and think “Wow, that’s a great company,” without thinking about how that company became a success. Executive leaders often find themselves scrambling to create a winning strategy that will take their company to the next level.

But what if there was a manual to help you answer questions like: Is your business positioned to profit in tough times? Can you make sense of what your CFO is telling you? Do you know what really creates sales in your business? Do you know how to hire, grow, and keep top talent? If you’re an Executive Leader and want to confidently answer those questions, CEO Tools by the late Kraig Kramer, updated and rewritten by Jim Canfield, may be just the book you need.

Meet Jim Canfield: Managing Director of CEO Tools, Author and Executive Coach

As managing director of CEO Tools and consultant to Aprio LLP, a CPA-led advisory firm, Jim provides winning strategies and business performance tools that empower CEOs to drive profitable growth. He brings a unique blend of experience, including extensive learning in leadership theory and practice as well as “been there, done that” practical experience from running several companies.

Jim has a long history of working with Executive Leaders. Before joining CEO Tools, Jim served as CEO of Renaissance Executive Forums, a leading membership organization for CEOs. He also worked with Vistage, the world’s largest CEO organization, as Chief Learning Officer and VP of west coast operations. He facilitated several CEO groups in Memphis, for which he won a “Chair Excellence” award. He has also logged over 10,000 hours as an executive coach.

When he’s not working, Jim enjoys a variety of hobbies including golf, cooking, yoga, and competitive athletic events. His goal this year is to compete in at least one competitive event every month in 2017. So far, these events have included several 5k races, a 32-mile bike race, a sprint triathlon, and an obstacle course race.

We were excited when Jim came to The Book Professor and wanted to rewrite Kraig Kramer’s, CEO Tools. The new version is titled CEO Tools 2.0.  It is updated with a new format and new case studies from companies that have followed and benefited from the book since its original publication.

It’s a challenge to take a classic business book that is known and loved by thousands and update it. The goal is to remain faithful to the original concepts and constituency, while attracting new readers to the work. Jim and his colleagues at Aprio will use the CEO Tools content as a launchpad for a suite of online tools, workshops, presentations, and a certification program for coaches and consultants.

 This book will be available in January! Stay tuned for its release date—you won’t want to miss this one! If you or someone you know has always wanted to write a book, reach out to us, and we will help you make it happen!

 

 

 

 

 

 

 


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write a business book

What Type of People Do We Work With? Entrepreneurs

I love the fact that you don’t have to be following some grand plan or know exactly where you’re going in order to be on the right track. Let me explain. I’ve spent a lot of time–years, actually–pursuing things that weren’t really my thing but that I could do fairly well. In other words, I spent a lot of time trying not to be me.

Ultimately, my true gifts pulled me back, and that’s when life got amazing. I officially became an entrepreneur and started my business as a nonfiction writing coach, which is why I love working with entrepreneurs. They’re passionate, inspirational, and although life may temporarily take them on a different course, they eventually return to their true calling. I’m living proof of that.

How to Write a Business Book

If you’re an entrepreneur, you wear dozens of hats and are running, running, running all the time. So many ideas, so many projects, so many directions!  You’ve learned so much along the way that could help others get beyond their own entrepreneurial struggles.

Entrepreneurs write a business book for a number of reasons:

write a business book

  1. You have something to share that will benefit others.
  2. You want to leave a legacy that will impact the future.
  3. You see others struggle and have learned how to overcome obstacles.
  4. You want to showcase your business and the path to success.

When you write a business book, you establish yourself as an expert, increase your credibility, and attract a following.

If you’re not a writer, don’t worry. You don’t have to have one sentence written, and you do not have to be a professional writer to publish a powerful nonfiction book that sets  you apart from your competition. You need to simply have an idea – and the commitment to see the process through.

If you’re an entrepreneur who wants to write a book, reach out to us. We will help you get it done!


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Writer’s Tip: Point of View

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Point of View refers to the perspective from which a story is being told. It answers the question: Who is telling the story?

This is important because who is telling the story has a lot to do with what gets told. Let’s take take a look at the three different points of view and how you might use them in your writing.  They are first person, second person, and third person.

First Person Point of View

This is similar to a toddler’s vocabulary – I, me, mine, me, me, me, me ME!

When you tell a story using the pronouns I or we, you’re using first person point of view. Some think that this is the most intimate perspective and is the friendliest towards the reader. When a story is told in first person, the reader can feel like you’re their friend and that you’re confiding in them.

That’s what we aspire to, isn’t it?

 We certainly strive for intimacy with the reader, but using first person point-of-view can give rise to a couple of problems:

1.  You talk about yourself so much that you sound like a narcissist

2.  You fall prey to telling the reader everything instead of showing them

For example: “ I did this and then I did that, and then I went here, and then I bought that, and now it’s mine, and this was my problem… blah, blah, blah. Whopoint of view wants to hear that?

 Well I don’t and neither do your readers. Your readers want to hear your story, but if you take that approach, you’ll lose them for sure. Your job is to deliver your audience to the purpose of your book, and if they get sick of you halfway through, you’ll never accomplish that. 

 It’s actually simple to fix that. You don’t tell the reader what happened or what you did, you show them! Write your story in scenes where the reader sees what you saw, hears what you heard, smells what you smelled, and then feels what you felt. The reader experiences your emotion and becomes bonded to you through that shared experience.

Second Person Point of View

This POV uses the pronouns you, your, and yours.

The second person point of view addresses the reader and makes direct comments to them. This point of view is rare, but when it’s used, the reader snaps to attention because the writer is speaking directly to them.

Here’s an example: “If you are planning a low-budget wedding, then use paper products at the reception.”

OR

 “If you’re like me and are tired of struggling to make ends meet, then sell everything you haven’t used in the past year and pocket the cash.”

Before you get all excited about speaking directly to your readers and capturing their attention, let me offer a word of caution. Whenever you tell someone what to do, it can sound rather preachy, like you know it all and the reader knows nothing. No one likes to be told what to do, and not many appreciate the “you should” approach.

It’s far easier to influence the reader by showing them what you did. When you tell them what to do, it can cause them to resist you and your message. Respect your readers. Every time they turn the page, they make a choice to either continue with you or to drop off the path. Lead them along the path, and they will follow. Force them and they may jump ship.

Third Person Point of View

The third person point-of-view is a he said/she said narrative, and the associated pronouns are he, she, and they. The story is still being told from the perspective of an outsider looking at the action. This point-of-view is for when the story isn’t about you.

If you’re writing a biography about Abraham Lincoln, you might write something like this:

 “When he was twelve years old, Lincoln was growing into what would eventually become his long, lanky frame.”

In third person, You would use the pronoun “he.” If you wrote the same passage in first person, it wouldn’t make any sense. In first person, it would say “When I was twelve years old, I was growing into what would eventually become my long, lanky frame.”  That wouldn’t make sense if you were writing a biography about Lincoln.

If you’re writing your own story, it doesn’t make any sense to write it in third person. But if you’re telling a story about someone else, then third person is appropriate.

Pick and Stick

The trick is to pick a point of view and stick with it, which is challenging for many new writers. If you’re writing in first person, stick with first person, if you’re writing in second person, stick with second person, etc.

If you shift the point of view, it confuses the reader and dilutes your message, which is a common mistake that new writers make. Learn this technique and you’ll keep your readers engaged!

 

 

 

 

 

 


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October: Breast Cancer Awareness Month

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By Tasha Hudson,
Operations Manager at The Book Professor

Just about everyone has been affected by breast cancer or knows someone who has had the disease. It could be your mother, wife, sister, grandmother, neighbor, friend, or co-worker. While more and more women are being cured of the disease, countless others have, unfortunately, lost the battle. I’m humbled by the strength and perseverance of all who continue the fight today.

I’ve never had breast cancer, and I don’t have first-hand knowledge about the matters these brave women endure. But my heart has been torn as I’ve watched those close to me battle this disease. When someone I care about is in the midst of pain, I have an inner urge to do something. Have you ever felt like that?

I can’t take away the disease or their pain, but I can do something by being the shoulder they cry on and the support person they need–even if they simply want to scream. If you’re like me and have the urge to do something, then participate in Breast Cancer Awareness Month: October 1-October 31, 2017.

Ways To Get Involved for Breast Cancer Awareness Month

Women – Perform a Self-Breast Exam

One of the best ways to fight this disease is through early detection, and 40% of breast cancers are detected by women who find a lump in their own breast. Self exams should be performed each month, not just during breast cancer awareness month. John Hopkins University, encourages all women to perform self-breast exams once a month. For more information on how to perform a self-breast exam, please visit the National Breast Cancer Foundation.

breast cancer awareness

 Participate in a Local Breast Cancer Awareness Walk

If someone you love is fighting breast cancer, what better way to support them and countless others than to walk right alongside them, even if it’s just for a day? Your presence alone will add to the feeling of unity and support. No one should endure this disease alone, and walking with the women who suffer can be a great encouragement. Contact your local Susan B Komen office for a list of walks in October.

Donate Your Time or Money

There is no certain cure for breast cancer, but that doesn’t mean that doctors aren’t working around the clock to find one. More research is needed. Donate to your favorite breast cancer organization or even host an in-person or virtual party. If you can’t make a monetary donation, no worries. Spread awareness by sharing some educational content about breast cancer on social media to your Facebook, Twitter, Pinterest or Instagram.

Breast cancer is not a woman’s disease. It affect husbands and sons and fathers, too, and we can do something to help raise awareness or find a cure.

 


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What’s the best time to publish your book?

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This article originally appeared on BookBaby.com

Here’s a little-known fact for aspiring self-published authors: The holiday season is not the best time to publish for new, self-published authors.

Excerpted from BookBaby’s latest guide, 5 Steps To Self Publishing, Part IV of our series addresses why NOW is the best time to publish.

Q: What’s the best time to publish your book?
A: Now!

Here’s a little-known fact for aspiring self-published authors: The holiday season is not the prime selling time for new, self-published authors.

Think about it: Established authors target holiday sales’ periods because it’s a safe, easy gift choice for a lot of folks. The same can’t be said for most self-published authors. These relatively unknown authors’ books need to stand out and attract the interest of potential readers. This kind of discovery and browsing usually doesn’t take place in the hectic holiday time frame. As a result, they’re often disappointed with holiday sales efforts.

So when is “prime time” for new authors to release their book? Just about any other time than the holidays, starting with the beginning of the year. People are going to have more time to spend reading during the cold winter months, and it’s a fact that book sales soar during January and February. Thousands of new eReaders and gift cards given during the holidays need content; there’s no reason why it can’t be your book!

Many authors think the enrtie first half of the year is a perfect time to launch and promote self-published books because of another major book-buying season that happens during that time. Do you know what the biggest selling season is for books? Fair warning: It’s probably not what you’re thinking.

Most people will say: Christmas. Sure, the holiday season is important for every retailer, including book merchants. But they would be wrong.

The summer time reading season is the top selling season for books. There are over $3.4 billion in sales over the long hot summer, according to industry sources, compared to about $2.9 billion spent for holiday gift giving.

But in reality, there’s really never a bad time to release a book. One idea may be for you to follow the patterns set by the book publishing trade. Traditional publishing houses have a rough calendar by genre for their release dates:

January–April

  • Romance
  • Self-help
  • Business
  • Cooking
  • Design

May–August

  • Adventure
  • Fantasy
  • Travel

September–November

  • Academic
  • Horror
  • Paranormal

December–January

  • Children
  • Cookery
  • Illustrated
  • Quiz and Novelty books

The bottom line is, don’t worry so much about “when” you publish. In fact, the worst thing self-published authors can do is not publish their book because of some perceived timing advantage. It is often said that self-publishing is a marathon and not a sprint, and authors shouldn’t worry so much about the placement of the starting line. Just publish it!

10 ways to make the most of your eCommerce book page

Selling direct to your readers will maximize your profits and readership.

Just like a realtor trying to attract house buyers, you need to consider the “curb appeal” of your direct-to-reader selling pages. Your efforts will be far easier than remodeling a bathroom or applying new paint. In fact, setting up a sales page can take just a few hours of work. It’s an investment in time that will surely pay off.

Here are many simple ways to boost your potential book sales.

1. Link to your sales page. Every time you mention your eBook or Print On Demand title online (in your email newsletter, on your website or blog, via social media), make sure you include your website address and a link to your sales page.

2. Tell your readers you’ll make more money. Be direct and tell your readers why it’s important to buy your books from your own pages. Don’t worry: your readers don’t mind learning this. In fact, when you share such details, readers will be even more engaged with your work. If people love your writing, they’ll want to help support you by purchasing your book from whatever outlet benefits you the most.

3. Same low prices! To support the above point, it’s also worth mentioning to your fans that they’ll pay the same price whether they buy your book from a store like Amazon or from your own page, so they might as well buy from the outlet that most benefits you.

4. Give your readers format options. If possible, you should offer your eBook in as many formats as you can. That includes print, eBook files (.mobi for Kindle, ePub for all other readers), or a simple PDF file.

5. Link to other retail sites. If someone already has an account with Amazon, they may prefer to just buy your book from there instead of going through a brand-new check-out process. If that’s the case, you don’t want your page to be a dead end.

6. Make sure your book cover is a sales magnet. Your site should feature an oversized image of your book cover. Of course, if your book cover is going to be big, it had better be great. Otherwise your visitors will assume that the writing matches the poor quality of the cover design.

7. Write a catchy book overview and description. Here’s your chance to grab a reader’s attention, but you only have a few sentences to win them over. Invest the time to make it persuasive so your readers are drawn in from the very first word! Feel free to pepper your book description with positive quotes from reviews if you have any.

8. Use your author biography to intrigue your readers. It’s time to tell the world about you! What is it about your own life experiences that will make your book worth reading?

9. Use accurate metadata to aid search. What’s metadata? It’s the basic information about your book that’s used in online searches. Your metadata will include things like genre, subgenre, ISBN, publication date, language, and page count. Make sure this data is accurate and you may just boost your traffic from people searching on Google.

10. Encourage your readers to use the social sharing function. Most selling pages will include simple social media icons for sharing. That makes it easy to show the page address on Twitter, Facebook, LinkedIn, Pinterest, and many more. Be sure to ask your fans to help you spread the word.

This post was excerpted and adapted from 5 Steps To Self Publishing: All the essential information you need to go from manuscript to marketplace. Download your free copy today.

 

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About BookBaby

Based in the Philadelphia-area, BookBaby is a team of authors, poets, bloggers, and artists — so they know the thrills and challenges of bringing a book into this world.

Since 2011, BookBaby has helped thousands realize their publishing goals by offering the largest eBook distribution network, including Amazon, Apple, Kobo, Barnes & Noble, and many other popular retailers in over 170 countries around the globe.

Learn more at www.BookBaby.com.


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Author Feature: Stephanie Winslow, Helping Families of Addicts Live in Hope, Peace, and Freedom

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So many people battle the disease of addiction, and out of fear of being rejected by family and friends, they often try to hide their addiction. Sometimes they find recovery and other times they don’t. But it’s not just the addict’s life that is turned upside down; the lives of the people who love them are also affected.

Loving an addict can be an emotional rollercoaster where one vacillates between hope, despair, anger, depression, unforgiveness, forgiveness, and fear. It’s exhausting for these families, and because their loved one is trapped in the cycle of addiction, the addict is usually unaware or simply doesn’t care how their behavior affects anyone else. That’s the ugly side of addiction. Even when the family of an addict has a strong faith, the disease of addiction will test the beliefs of everyone involved.

Fortunately, there are countless organizations that offer hope and help to the addict and their families. And it’s people like Stephanie Winslow, who’ve made it their mission to be part of that help.

Meet Stephanie Winslow

With an extended family that was affected by substance abuse, Stephanie hoped her immediate family would never be in that situation. But in 2009, her world substance-abuse-advice-winslowwas forever changed when she found out that her brother was an alcoholic.

They say that tragedy has a way of bringing you to your knees, and that’s what happened to Stephanie. As a spectator of her brother’s struggle with substance abuse, she realized she could have no impact on his choices or the outcomes. Because she dealt first-hand with her brother’s addiction, Stephanie felt called to share her personal journey and how she had to utterly rely on God to navigate these difficult waters.

The purpose of her book is to show Christian families of active alcoholics and addicts that feel trapped, hopeless, and weary–and are ready to drop the burden of their loved one’s addiction–how they can start living in hope, peace, and freedom.

Stephanie’s book will be available soon! Stay tuned for its release date. You won’t want to miss it!

 “My story is meant to highlight the transformation that is possible when we place ourselves at the feet of Jesus and surrender our plans, our grief, our striving, our problem solving, and our best intentions for His plan and His purpose for us and our loved ones.”

-Stephanie Winslow

What about you? Do you have a story to tell that can save lives, change lives, or transform society? If you are someone you know has always wanted to write a book, reach out to us, and we can help you make it happen!

 

 

 

 


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What Type of People Do We Work With? Self-Help Writers

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Self-help writers are people whose stories can help others. If you’ve lived long enough, you’ve probably had to overcome some challenging or painful experiences. Nobody really knows what you’ve been through. But they see how strong you are, what you’ve endured, and what you’ve overcome.

Maybe you’re not only a survivor but also a successful businessman or woman and an expert in your field. The point is, you have advice, expertise, experience, and knowledge to share with the world, so why keep it to yourself? Isn’t it time to help someone else?

We are always excited to work with Self-Help writers. These are some of the most passionate people on our planet. Out of pain comes beauty. And it’s in that beauty that these writers share what they know and how they survived in order to help someone else.

Self-Help Writers

We have the opportunity to grow and improve all throughout our lives. Change is an inevitable part of life, and how we deal with that change is what matters.self-help writers To become an effective self-help writer, follow these steps, and your story could be the one to change the world.

1. Become An Expert

You can’t expect to help people unless you know what you are talking about. Whether you plan to help people work through depression or to start a business out of their garage, you have to tell them what to do every step of the way. Don’t rely on your own experiences alone. Research your topic and consult with other experts to increase your knowledge and provide better help to your readers.

2. Know Your Audience

No matter what type of book you are writing, it’s essential to get to know your audience before you start writing. You need to know what type of person will be reading your self-help book, in order to decide on the kind of language and writing style to use. Would your audience respond well to a step-by-step guide that breaks everything down into a clear list? Is it possible that your audience would learn better through anecdotes and personal experiences? The goal of your book should be to help your readers in the simplest way possible, so get to know the people you are trying to reach.

3. Provide a Guide that Allows Readers to Help Themselves

Remember, this is a self-help book, so while your words are there to help the readers achieve something, they need to be able to achieve that goal on their own. A great self-help book should make readers feel confident, excited, and ready to improve their life. Self-help writers need to inspire readers to take action then show them exactly what actions to take.

4. Outline Everything You Want to Communicate

This isn’t a conversation over coffee. This is a book that will hopefully serve as a reference for those looking to improve themselves. It’s important to create a BookMAP that shows all the key points that you want to cover before you dive into writing. Each chapter should have a clear purpose and show the reader how to work through the tasks necessary to get to the next chapter.

Learn How to Write Your Self-help Book

Knowledge, expertise, and the desire to help others are all a great start, but the actual act of writing is often what prevents people from sharing their wisdom. If the writing process intimidates you, you don’t know where to start, or you need support along the way, our online book writing classes are a great option. Work with an expert that can help you help others through the power of writing and get your story out!

 

 


Learn How to Write a Book