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market my book

Can Conferences Help Me Market My Book?

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In order to be a successful author, you need to take writing seriously. Even if you are already a talented writer, you should always be looking to improve upon your craft. Plus, there is a lot more to being a published author than simply writing good books. Attending conferences can help you learn more about the process of marketing your book, while also helping you enrich your writing. So if you are still asking yourself, “how can I market my book?” it’s time to sign up for a conference or two!market my book

Publishing is an industry

If you want to be a published author, you have to be both a writer and a businessman/woman. Finishing your novel is a huge step, but it’s one step amongst many that you’ll have to take in order to become a successful author. Conferences can guide you through what to expect from the publishing process. You can learn valuable information such as average costs, timelines, and common mistakes to avoid. Industry professionals and successful authors can discuss the pros and cons of self-publishing versus traditional publishing, and help you get on the right path.

 

Can conferences really help me market my book?

Conferences allow you to surround yourself with like-minded people. The entire environment is designed to help you thrive. Conferences allow you to connect with other authors and, more importantly, connect with industry professionals. Experienced industry professionals have set aside time to work with aspiring authors and offer their expert advice. If you had a chance to have lunch with a successful published author and a popular publisher, wouldn’t you take it? Think of conferences as that lunch, just on a much larger scale. These authors and publishers actually want to talk to you and hear more than just your elevator pitch. Take advantage of the time that they have dedicated; ask questions, present ideas, and take advice from people who have been exactly where you are now.

 When you attend a conference,
you connect with people who can connect you
with people who can help you!

Talk to people at conferences that can help lay out your path to becoming a successful published author. Make sure you talk to as many people as you can. You will be surrounded by a wealth of knowledge, you never know when one connection could lead you to an incredibly valuable new connection in the future.

Learn more about marketing your book

Attending a conference can assist you in finding your target audience and get you brainstorming on how to attract that audience. You can sit in on a variety of talks by experienced presenters who will cover different marketing strategies. Find out if book reviews, public speaking engagements, agents, or a combination of any of those things are the right way to go when it comes to marketing your book.

Don’t miss out

Remember: no one in their right mind would pass up a chance to chat about their book with a publisher over coffee, so why would you miss out on a chance to be attend a conference full of industry professionals? Conferences are a unique environment, full of knowledge, experience, and people eager to discuss your ideas. Take advantage of these opportunities and learn how to market your book more effectively.


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Book Launch Party Book marketing

How to plan a successful book launch party

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Book Launch Party Book marketingWhen your book is finished, you need to celebrate! Many authors want to host a launch party, and that can be a lot of fun. I’m talking about a launch PARTY– a major event with over one hundred guest, the media, and a lot of hoopla.

Fun? Yes. But it’s a lot of work, and it’s not for everybody.

When Is A Live Book Launch Event Feasible?

Not every book warrants a live book launch event. Before you plan yours, be sure you meet these critical success factors:

  1. You have an excellent product

how to publish a book how to write a book book launch partyThere are NO SHORTCUTS to producing an excellent product, so be sure that you took the proper amount of time and devoted attention to your book as a product. Is your writing compelling? Did you have a professional book editor? Was your work proofread, and is it mistake-free? Did you invest in a professional book cover and interior cover designer?

Here’s a rule of thumb: If it was cheap to produce your book, you produced a CHEAP BOOK!

  1. You have received favorable book reviews

Book reviews are important, but you won’t get them overnight. You have to work for them. You must coordinate with reviewers and respect their time. Be sure to allow four to six months to request and receive reviews!

A great way to solicit book reviews is to produce and distribute ARCs – Advance Reader Copies. ARCs are not only useful because they allow others to critique your book before it’s on the market, but if there are any errors you didn’t catch, those readers certainly will. You can make corrections as needed.

  1. You have credible book endorsements

how to get book reviews favorable book reviewsYou’ve seen those back cover and inside-the-front-flap endorsements. Are they important? You bet your boots they are! Endorsements are like a trusted friend’s advice, and the bigger the name, the more powerful the recommendation.

Who might write an endorsement for your book? I suggest you go to your target market and solicit experts in the field of your writing, other authors, organization or associations that are affiliated with your subject matter, and those who will be impacted by your book.

  1. You are connected to your Target Market

Just like the three most important factors in real estate are location, location, location, the three most important things that authors can do to promote their book is to connect, connect, connect. Be connected with your Target Market through all the available social media channels.

When Should I Start Planning my Book Launch Event?

Planning a launch event takes time, and you should begin when you have identified your primary audience and you know your release date.

Allow Six Months to Plan Your Book Launch

A Book Launch Event is similar to any other major event, such as a wedding or a bar mitzvah, and it requires the same attention to detail. It’s wise to work with professionals to get the job done right!

A good event planner can take care of all the details for you, which allows you to focus on your guests and your presentation at the event. Here’s a look at what an event planner can do for you:

book launch party planning book event planning

What if I Don’t Have Any Money for My Book Launch Party?

If you don’t have a budget, you can still have a party! You just have to get creative. An event planner can help you to seek donors, barter for services, and create a community for mutual benefit.

Planning Your Book Launch on a Budget

Event sponsors may contribute funds that offset the costs of your party, such as venue rental, food and beverage costs, and audio equipment rental. Sponsors are your angels, and they come in a few flavors.

You’ll be quite fortunate if you can get one or two Corporate Sponsors to contribute cash ($500 to $1000) for your event. For their high dollar contribution, you’ll want to thank them by asking them to speak at the event, by featuring them on your invitations and signage, and by promoting them in press releases.

You’ll receive a big boost if you have ten to fifteen Table Sponsors (Vendors) who pay  $100 each to be part of your event. You will provide them a six-foot table to display their products or services and to promote their business to your event guests. For their lower dollar contribution, they’ll be able to have a table at the event, connect with your audience, and sell their products or services.

When hosting a major event, volunteers are invaluable! You’re the host/hostess of this party, so you need to be available to your guests. But there’s a lot of coordinating to do if the event is going to flow well!

Volunteers can help you check in your guests, sell books, and direct the flow for your book signing – all of which all YOU to be free to mingle and celebrate your great accomplishment.

sponsorships for book launch partySponsoring Organizations can give you a big publicity boost if they are well-known and are connected to the material in your book. What charity can you invite and designate as a beneficiary of book sales? For example, if you book is about surviving cancer, you might invite the local chapter of the American Cancer Society to attend and receive 10% of that evening’s book sales. For lending their name to the event, they will be able to have a table at the event, connect with your audience, promote their organization and services, and benefit from book sales.

Some people will want to support your event by donating their services, such as printing, to your event. These are called In-Kind Donations and they are invaluable. For contributing their products or services, you will introduce them at the event and feature them on your invitations and signage.

Think and Plan Ahead

After all your hard work, a book launch party is warranted. Think big! If you want your book to change lives, save lives, or transform society, then make a big splash. Get people involved, get the word out, and get going!

You’re the only one who has your story. You’re the only one who can do it!

 


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book marketing resources

6 marketing resources to help you sell more books

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book marketing resources

By Nancy Erickson, The Book Professor

The process of promoting your book starts well before you’ve published it. Building a network of interested and supportive followers is a process that should start while you’re writing your book, and it should continue as long as you want to sell your books. This is especially true if you are opting to self publish. Your friends, family, and colleagues will be a rallying point to keep you motivated as you go – and they will also be rooting for your success all along. They will celebrate as you launch your book, and their enthusiasm, likes, and shares on social media will help you to reach their friends and family as well.

This month, we’re going to focus on marketing your book – how to promote your book to realize stronger sales numbers. In today’s blog post, I’m going to introduce you to six experts who have created expert marketing resources in the form of websites, social media posts, and podcasts, who can help you begin to master digital marketing.

Social media made easy for authors.

Amy Porterfield produces a weekly Podcast, Online Marketing Made Easy, which is full of great information and easy-to-implement advice that can help you successfully market your book on Facebook. If you think Facebook ads are a waste of time and money, I guarantee, Amy can change your mind!

Before you completely write her off because you don’t think you have time for Podcasts, hear me out. I used to avoid Podcasts because I didn’t believe I had the time to sit down and listen to a full Podcast. Then I realized how much “dead time” I had throughout the day when I am in the car, getting ready in the morning, cooking, cleaning, etc. These are all perfect times for listening to a Podcast and getting some great information. I now listen to so many Podcasts in my car that I call in my “Auto University.”

Not only is Amy herself a wealth of information, she also uses her Podcast to introduce you to other online marketers and their Podcasts. All of these marketing gurus can teach you so much, all while you multitask in the car, in the kitchen, or anywhere you can tune into an episode.  

Here are a few of my favorite online marketing Podcasts:

Create online courses to supplement your book.

If you feel like you have valuable information to share, and want to take it a level beyond your business book, David Siteman Garland can help you develop an online course to complement or supplement your book. He offers a step-by-step proven system for creating, promoting, and then profiting from your own online course. His free video series: How to turn your ONLINE PLATFORM (blog, web show, Podcast, etc. (into REVENUE by creating your own ONLINE COURSE, can be found right here. Follow his advice and you’ll be turning a profit in no time.

Powerful mobile marketing expertise.

Anyone who has a smart phone of his or her own knows that mobile marketing is essential. Greg Hickman can help you incorporate mobile marketing strategies for your retail business and show you how to be successful with that marketing. He’s all about making use of his extensive network of marketing expert friends to help you dominate mobile. Greg’s web show gives you access to free, uncensored interviews with some of the world’s top experts and most successful mobile marketers. Listen in and take advantage of their experience, insight, and expert advice about how to help retailers and marketers completely dominate mobile marketing.

Managing your book marketing and promotions with help.

If you consider your book a business, the New Business Podcast is for you. This weekly show introduces you to top minds within the “new business” realm. You’ll hear discussions about everything from branding, strategy, business growth, and much more. Chris Ducker is known as “The VA Guy” (VA, as in Virtual Assistant) so when it comes to the world of outsourcing, he really knows his stuff.

Create a successful podcast to promote your book.

Ready to strike out on your own and create your very own Podcast? John Lee Dumas, the founder and host of EntrpreneurOnFire, can help. This award-winning Podcast covers the inspiring journeys of successful entrepreneurs, every day of the week. This Podcast generates over $250,000 a month in revenue, which in itself is a pretty solid argument for you taking the free 15-day course on Podcasting.

Up-to-the-minute social and digital marketing expertise.

If you are looking for a Social Media marketing guru Michael Stelzner is your guy. His on–demand talk radio show, Social Media Marketing Podcast is designed to help business owners and marketers figure out what works and what doesn’t when it comes to social media marketing.


 

author-coaching-book-coach-online-writing-class-get-my-book-outAbout Nancy Erickson

Nancy Erickson is better known as “The Book Professor,” a writing and publishing consultant who specializes in helping aspiring nonfiction authors bring their book ideas to market. Nancy works as a book coach assisting authors that write self-help books, biographies, business books, and other nonfiction books through online courses and book coaching. Contact Nancy with questions or to have her speak at your upcoming event by clicking here.


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