You’ll hear me say this often, but part of my purpose is to provide hope and help to other people. It’s at the forefront of everything I do, and when I work with writers to get a solution to a problem out of their head and onto paper for the world to receive, it warms my heart more than you know. Whether we work with business leaders or femalepreneurs, I look forward to the change that their book will bring to our world.
But it’s the public speakers and coaches that we work with that have a unique goal that they must accomplish to be successful in their craft. As a coach or public speaker, you’re a different kind of entrepreneur. You have the expertise and solutions that can help others. You know how to tell a story, and you have testimonials. You’re talented, and what you have to say matters. But do other people know how credible you are? Do they know you’re an expert in your field? The truth is that you can increase your credibility and attract a following by writing your book, but without a book, you’re just another self-proclaimed expert. And we don’t need any more of those!
Public Speakers and Coaches: How to Get Published
Are you a public speaker or coach, but don’t have a book yet? If you want to know how to become an author, you’ll want to work with an Executive Book Coach. When you have a book, it establishes you as an expert, increases your credibility, and helps you attract a following. As a speaker or coach, you’ve already developed a lot of material that will be rich content for your book. The challenge is to organize that material to deliver it in book format, and to wrap it in a sustainable story format that will keep your readers engaged.
You can learn how to become an author. The first step is to prioritize your material. When you start to write your book, it’s also essential to know your audience and your market. Identifying your audience will help shape your book throughout the writing process and ensure better sales when it comes time to market and promote your nonfiction book. If you think your book is for everyone, you are setting yourself up for failure. No matter how great your message, it simply cannot appeal to every person! It’s no different when you’re giving a speech. What you have to say matters-but everyone is not your audience.
Just like in life, if you try to please everyone, you’ll end up stretching yourself too thin and the result will be a bland final product. When you identify your specific audience, you can reach the people who will be most interested in your story.
Coaches and Public Speakers who are ready to take action and write a book – reach out to us. We can help you take the next step!